
Timeline
About me
Chief Executive Officer at The Foundry Africa
Education
Red & yellow school
2008 - 2008Marketing & advertising communications management marketingMarketing Communication is about the relationship between consumers, their lifestyles and the brands that make them feel good. We learnt how to build brands up and give them the ability to impact lives, installing them into our cultural Zeitgeist. We learnt how Integrated Marketing Communications channel the voice of the brand and how Consumer Insight leads to ideas that build creative campaign solutions for clients’ brands.
Kenya school of flying
1999 - 2001Private pilot lincense private pilot lincenceI started studying forStudent Pilot Licence & Private Pilot Licence at the Age of 14yrs.
University of cape town
2004 - 2007Bachelor of science (bsc) property studiesActivities and Societies: 2005-07 Organizing and Branding Chairman for EASOC (East African Society) where I was instrumental in the membership increase from 80 in 2004 to 500 in 2007. I set up the EASOC radio show ‘ Tha Jumpoff ’ on UCT Radio & also the forming & running of both the Intersoc & the UCT All African games. 2007 Project leader for UCT RAG O Week and Intervarsity. Raised over R 78,000 during Orientation Week and R 53,700 during Intervarsity Rugby. 2007 Distell Breweries Campus Ambassador I studied Bsc. Property Studies with a focus on Property Marketing and Marketing Strategy.
Strathmore university
2013 - 2014Entrepreneurship/entrepreneurial studiesOwner Manager Program
Strathmore university
2014 - 2014Owner manager program business, management, marketing, and related support servicesOMP is designed with the entrepreneurs in mind. The program will help you to create value and meet the customer demands as your organisation grows. This program provides a unique opportunity for owner managers to step back from the day-to-day demands of running their businesses.
Experience
Instant grass
Mar 2005 - Mar 2006CoolerAt Instant Grass Cape Town, South Africa where my responsibility initially was to help them set up their Nairobi Office Branch, a custom them with Kenyan Culture, source for them new clients, interact with both the personnel in Nairobi and the Who’s Who in East Africa and lastly to get marketing information from the youth of Kenya about current trends, upcoming trends, events, youth response to Marketing Campaigns and how Kenyan youth think. Also involved in Instant Activities in other markets, Nigeria, Ghana, Angola, Japan and South Africa. On the various projects I worked closely with Various Brands and Marketing Agencies including Coca Cola, Oakley, Sportscene, EABL, Network BBDO, Saatchi and Saatchi etc Show less
Uct rag
Jan 2006 - Jan 2007O week and intervastityProject leader for UCT RAG O Week and Intervarsity. Raised over R 78,000 during Orientation Week and R 53,700 during Intervarsity Rugby.
The jupiter drawing room cape town
Nov 2008 - Jun 2009Account executiveI was an Account Executive with the Windhoek Lager team, where our team of four was in charge of all of the marketing for Windhoek in South Africa and the World. I would present our ideas and constantly be indirect communication with the Top Management of Brandhouse which part owned Windhoek and also Namibian Breweries Management. I also worked on other accounts handled by TJDR(CT) such as Woolworths, Bushmills, Hyundai, Musica.
Camouflage media ltd
Jan 2012 - nowChief executive officerLeadershipTrain, motivate, develop and lead the Camouflage Media teamProvide strategic direction and vision for the Camouflage Media teamClearly articulate the vision both internally and externallyIdentify new areas for investment and developmentProvide best in class thinking on performance strategy and client managementEnsure Camouflage Media leads the way in terms of new performance digital solutionsStay abreast of latest trends and what these mean for our clientsClient DevelopmentProvide a best in class performance service for all clientsBuild collaborative and mutually beneficial relationships with Camouflage Media clientsMaintain and grow senior client and internal stakeholder relationshipsEnsure all performance targets and KPIs are deliveredDeliver required staffing levels to proactively manage client baseBusiness DevelopmentDevelop and deliver upon key business targets on an annual basisIdentify and secure new business both from existing clients and new opportunitiesDevelop and lead marketing initiatives that build and grow the Camouflage Media profileIntroduce and monetise new performance servicesFinanceManage the company P&LEnsure business targets are met on an annual basisPrepare business strategies Show less
The foundry africa
Dec 2014 - nowChief executive officerLeadershipTrain, motivate, develop and lead the Camouflage Media teamProvide strategic direction and vision for the Camouflage Media teamClearly articulate the vision both internally and externallyIdentify new areas for investment and developmentProvide best in class thinking on performance strategy and client managementEnsure Camouflage Media leads the way in terms of new performance digital solutionsStay abreast of latest trends and what these mean for our clientsClient DevelopmentProvide a best in class performance service for all clientsBuild collaborative and mutually beneficial relationships with Camouflage Media clientsMaintain and grow senior client and internal stakeholder relationshipsEnsure all performance targets and KPIs are deliveredDeliver required staffing levels to proactively manage client baseBusiness DevelopmentDevelop and deliver upon key business targets on an annual basisIdentify and secure new business both from existing clients and new opportunitiesDevelop and lead marketing initiatives that build and grow the Camouflage Media profileIntroduce and monetise new performance servicesFinanceManage the company P&LEnsure business targets are met on an annual basisPrepare business strategies Show less
Licenses & Certifications
Centonomy
Volunteer Experience
Project Manager
Issued by UCT RAG (Remember And Give) on Sept 2007Associated with Roy Wachira
Languages
- swSwahili
- kiKikuyu
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