Experience

• 

  Self-employed

  Nov 2013 - Apr 2021

  Marketing & graphic design consultant
• 

  Yousef haddad co

  Nov 2013 - Dec 2017

  Marketing support officer

  Developing creative concepts and ideas, choosing theappropriate media and style to convey the marketingmessage, in addition to supporting the marketing teamin organizing marketing campaigns and promotional event.

• 

  Yousef haddad company & partners

  Jan 2018 - Apr 2021

  Jr. brand manager

  Brands under my management:• Baileys Irish Cream• Tito's Handmade Vodka• Jose Cuervo – Tequila• Giffard – Depuis 1885 – France• & othersKey Achievement:Baileys awarded us “Global Best Practice” for three years in a row.• Christmas Activation

• 

  Petra trading & investment co.

  Apr 2021 - Jun 2023

  Brand manager - kellogg’s & pringles

  • Conduct market research to keep up with customer trends• Develop strategies and manage marketing campaigns across several platforms to build and maintain represented brands credibility • Manage budgets and develop P&L• Arrange in store and online product launches• Supervise advertising, product design and other forms of marketing to maintain consistent brand image• Measure and report marketing campaign performance and assess ROI and KPIs• Monitor market trends, product distribution and competitors’ activities Show less

• 

  Iffco group

  Jul 2023 - Nov 2023

  Associate manager - trade marketing

  • Develop and execute channel-specific trade marketing plans in line with sales and marketing objectives• Simultaneously oversee and manage two S&D companies handling both high end & traditional IFFCO products• Manage marketing budgets and develop P&L• Utilize Nielsen data to increase sales, grow the overall category and expand numeric/weighted distribution• Leverage Nielsen Data to review promotional impact of market wide spending• Maintain optimal inventory levels at the distributor warehouse• Visit points of sale regularly to ensure products are available and guidelines are followed Show less