Experience

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  Starbucks

  Mar 2006 - Aug 2007

  Barista
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  Nike

  Aug 2007 - Jan 2008

  Sales assistant
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  Kurt geiger

  Jan 2008 - Oct 2010

  Sales assistant
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  Fortnum & mason

  Oct 2010 - Jun 2013

  Merchandise control assistant

  • This role was mainly analytical and included creation of reports sales, margin, stock cover and wastage, being viewed by entire business. Reporting was done from data cubes and using MS Excel formulas and pivots.• The role was first contact in response of any stock control queries by Customer Service Team, Shop floor staff, Warehouse Team.• Regular participation in stock takes required knowledge and insight on how warehousing operations were run and I was first point of contact to resolve any stock queries.• I joined this company at the very start of internet trading and was overseeing web tracker to ensure what we offer on websites were always available.• Ownership of daily replenishment from Distribution Centre to store. Show less

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  Worldstores group

  Jun 2013 - Aug 2017

  After completion of Dropship Vendor stock update automation project, I took up an exciting Inventory Controller and Demand Planner role that has given me great experience within merchandising. My responsibilities grew in line with the rapid growth of the Worldstores business, I looked after the supply chain worth 20% of what was eventually £100M turnover. Responsibilities: Looking after Worldstores Inventory, ensuring maximum availability at all the times.Generating and analyzing Stock Valuation on weekly basis.Stock Age and Cover generations and analysis.Clearance activities to reduce slow moving stock.Weekly stock forecasting and planning. Show less At the time I joined Worldstores Group, company was offering nearly 1 million SKUs across 1600 dropship vendors on over 50 different websites. 25% of suppliers were providing either daily or weekly stock update in different formats and files, that had to be processed manually and uploaded onto our system. The biggest challenge in this role was how to manage large data effectively and vendor compliance.Achievements and responsibilities: • The role was project based with key objective of automating dropship vendor stock feeds. This was done by researching and outsourcing Pentaho Spoon Program, to create and deploy transforms that reduced time of processing daily stock updates. • In overall over 400 transforms were created by me, as well as maintained. This nearly eliminated any manual stock update processing, which gave me time to analyze reasons behind order lateness, cancellations due to unknown product outages and address, and resolve them by working closely with Ecommerce Team and vendors.• I held regular meetings with Buying Teams presenting them with weekly KPI pack and informing on vendors with compliance issues.• I created Supplier Stock Update Tracker that ensured we had a precise view of what vendors have assigned up for and any vendors not complying were easily identified and followed up promptly. • Improvements were measured by Just in Time product availability KPIs, as well as number of order cancellations and refunds due to out of stocks. Show less

  • Inventory Controller

    Aug 2015 - Aug 2017

  • Stock Availability Coordinator

    Jun 2013 - Aug 2015
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  Dunelm

  Aug 2017 - Sept 2018

  Inventory controller (stocked and dropship supplier forecasting, planning)

  After Worldstores Group takeover, my role has transferred to Dunelm.com.Forecasting on stocked ranges as well as providing Dropship Suppliers with forecasts in order for them to ensure best stock availability at all the times.Looking after Dunelm.com Inventory (upholstery and mattresses, in particular) ensuring maximum availability at all the times.Generating and analyzing Stock Valuation on weekly basis.Stock Age and Cover generations and analysis.Clearance activities to reduce slow moving stock.Weekly stock forecasting and planning for UK, Europe and Far East suppliers.Generation of Warehouse space forecasts.Use of SAP, BW reporting.FOB management. Show less

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  Virgin media

  Sept 2018 - Dec 2020

  Demand planner

  Collaborative Forecast generation for Devices and SIM’s in alignment to VM Mobile trading performance and expectation.Supply Plan build to Support full channel availability (Web/Telesales/Retail/indirect) against Forecast.Quarterly/Monthly category planning to establish alignment to commercial/trading plan and output actions to mitigate Inventory or commercial risk where identified.Management of the weekly Manufacturer CPFR process including; Forecast/Supply data submission, Scheduled calls, confirmation of shared plan and follow up on activity.Purchase order management: Internal sign off and management through the Supply Chain. Collaborative 3rd party Goods In prioritisation.Product Lifecycle management – Product Status management in alignment to Portfolio and product performance in-life.Overstocks identification, action planning and exit tracking to facilitate the management of Stock Age to target.Channel availability monitoring and communication throughout the product lifecyclePre-Order / Back-Order product configuration.Management reporting against KPI’s (See below).Retail planning and engagement; Ranging and Replenishment Grade Management. Show less

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  Virgin media o2

  Dec 2020 - Sept 2023

  • Hardware Launch Planning and Execution: planning and execution of device launches, ensuring all aspects of the go-to-market plan are well-coordinated and executed to the highest standard. Collaborating with cross-functional teams to manage product positioning, messaging, collateral development, and sales enablement activities.• Go-to-Market Strategy: work with the product management team and our device manufacturing partners to define and refine the go-to-market strategy for new devices.• Product messaging: own the negotiated customer/product messaging framework of new devices and drive consistency of message through all external and internal channels.• Handset Marketing Portfolio: manage the handset portfolio including imagery and device specifications ensuring timely sign off for mobile device creative from channels, that positioning and aesthetics are all correct and that all strategic objectives are adhered to.• Market analysis: leverage market insights, competitor analysis and manufacturer ATL to ensure development of accurate and targeted communications. Work closely with manufacturers to develop strong relationships and understand strategic and tactical marketing focus, as well as identifying incremental marketing opportunities. Show less This role spans across 3 areas – Pricing, Commercial Accounts and Marketing, where I have been able to strengthen my negational and communication skills. . Monthly Pricing file creation and submission to Delivery, being responsible on approving pricing in all areas of business.• Working on one of the major manufacturer Commericial accounts (team of 2) – Quarterly negotiations, SOA, ISF, MDF claim process, weekly reporting and meetings.• Managing several Distributor Commerical accounts.• Managing manufacturer Marketing accounts – Creative approvals, QMP, NPI, Training, Competions etc.• GTM process (as part of the team) – all creative marketing activity review and approval.• Leading on new market propositions – engaging relevent stakeholder (internal and external) accros the whole business to ensure propostion is launch on time with correct execution.• Rolling out Accessibility Feature project, ensuring each handset shows relevent information on online.• Leading weekly meetings with Demand Planning team to ensure future markeitng activites only inlcude products with no major stock constraints.• Leading GTM Improvement Project - running feedback sessions and documenting creative sign off process for each Marketing channel.• Owner of Monthly pricing and offer file - creating each month offers per range, marketing activities, and maintaining file, updating all adhoc changes. File is used by large number of internal stakeholders – Commercial, Supply, Demand, Marketing, Trading and Legal. Show less

  • GTM Manager

    Dec 2021 - Sept 2023

  • Commercial and GTM Executive Manager

    Dec 2020 - Dec 2021
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  Sony europe

  Oct 2023 - now

  Senior Channel Marketing Manager for John Lewis and Argos accounts - HE, PE, DI and Mobile category products.Collaboration with Sales to lead all aspects of the marketing funnel—Awareness, Interest, Consideration, Intent, Evaluation, and Purchase—controlled by the retailer.Ensuring Sony’s products and promotional plans are executed optimally, adhering to Sony’s brand guidelines while aligning with retailers’ tone of voice.Developing and driving a strategic trade marketing plan that meets sales, brand, consumer, category, and channel objectives as outlined in relevant strategy plans and the budget.Driving 360° activation of product launches, both in-store and online, to maximise vertical ramp-up (VRU).Maintaining and improving Sony’s Online Selection, Location, and Condition (SLC) to ensure online success.Focus on raising the online capabilities of the Sales Team and implementing consistent ways of working.Driving significant improvements in Sony’s market share, visibility, conversion rates, and share of voice within the retailer’s online space.Collaborating with Media Planning and Trade Marketing teams to enhance the online brand experience, ensuring the successful sale of premium products.Contributing to achieving Net Sales (NS) and Market Penetration (MP) targets through exceptional multichannel activation of Sony’s product and promotional plans.Co-managing the Sales Tactical (ST) and local Advertising & Promotion (A&P) budgets, focusing on maximising share of business (SOB), improving return on investment, and advancing online capabilities.Partnering to optimise in-store retail displays, enhancing Sony’s physical presence and impact within stores. Show less Overall responsibility for Sony UK’s Mobile touchpoints of Sony’s Mobile products across multiple channels. This includes co-ordinating and summarizing SUK Mobile Channels activities across all accounts & Channels.• Co-Ordinate with PEBA and local Category Marketing in order to ensure direction is translated into actionable plans and activities for both selected accounts being managed, as well as provide direction for the other Mobile Channel Marketer/Marketers. Co-ordinate with local online team to secure necessary support in order align Mobile WoW to take advantage of current online initiatives undertaken in SUK.• Responsible for managing overall A&P funds for entire Mobile category, and align/report this to/with the Head of Brand activation. • Ownership of the Channel marketing A&P funds and manages the investment plan behind all trade marketing activities for the channel. • Develop the annual Channel marketing plans and consecutive quarterly plans as well as having the responsibility to evaluate the return on the investment with each retail partner.• Responsible for creating and localizing powerful online and call centre activities as well as point of sale material to improve the shopper experience and drive Sony sales. A good understanding of Sony products as well as the target customers within the channel is important to ensure the Channel marketing approach is aligned to maximize the impact of communication.• Responsible for modifying online assets such as display banners to fit to each retailers requirement with Channel Marketing Managers consult.• Report activity implementation progress to European Products & Communication teams.• Responsible for building strong stakeholder’s relationships and work closely with Category Marketing and Account teams to deliver best in class retail experiences and engaging more customers with Sony products. Show less

  • Senior Channel Marketing Manager SUK Range

    Oct 2024 - now

  • Senior Channel Marketing Manager SUK Mobile

    Oct 2023 - Oct 2024