Experience

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  Epicreationz

  Dec 2012 - Dec 2013

  Game developer

  Responsibilities in this role included:• Designing of the gameplay, game flow and UI placement.• Programming of the game• Compiling bug reports and fixing the bugsAchievements in this role included:• Design and programmed out an educational game for waste treatment student in NP.• Design and programmed out a project of a government agency. (Further details are confidential)

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  3m

  Mar 2014 - Jun 2016

  Web developer/content development & leads generation

  Responsibilities in this role included:• Development and maintenance 3M Singapore websites and database• Development and maintenance 3M Singapore internal software• Development and maintenance 3M Singapore Shopify e-store• Responsible for the content development if 3M Singapore e-commence digital product portfolio• Responsible for 3M Singapore Social Media presence and engagement• Responsible for Email marketing and analysis via Exact Target• Responsible for web traffic analysis via Google Analytics and Webtrends• Engaged with business team to brainstorm and execute marketing campaigns• Improve web traffic with SEO/SEM• Generate potential leads for sales on various digital channels.• Demand Generation via Social Media and Google Display Ads.• Developed 3M Singapore Digital Calendar Achievements in this role included:• Kick start development 3M Singapore e-commence digital product portfolio• Increase web presence by 80%• Increase and maintain 3M Singapore Facebook PTAT• Developed internal software to managed product samples• Developed internal ticketing software• Developed online warranty system for 3 divisions• Developed internal software for agreement repository• Migrate hardcopy warranty and agreement to digital• Create substantial revenue for 3M Singapore via online campaigns. Show less

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  Tribecar

  Feb 2017 - Dec 2021

  Marketing lead

  Responsibilities in this role included:• Responsible for traffic analysis via Google Analytics • Responsible for Digital Marketing (SEO/SEM/Social Media)• Responsible for e-mail marketing and analysis• Responsible for photography & editing of vehicles photo• Responsible for videography & editing of vehicles video• Responsible for the design of Social Media creatives• Responsible for planning and execution of marketing calendar.• Developed partnership with external party (eg. NTUC, Lalamove, Grab, etc)• Developed Marketing Calendar• Managed a small Marketing Team of 3• Engaging with business partners• Improving sales & increase membership sign up• Analyse sales & customers data via SQL• Develop promotions / campaigns based on customers & sales dataAchievements in this role included:• Highest recorded sales for Drive.SG in Feb 2018 & June 2018• Highest recorded sales for Tribecar in Jul 2020 & August 2020• Highest recorded sign-up for Tribecar in Jun 2020 & Jul 2020• Lowest recorded cost per acquisition in Jun 2020 & Jul 2020• Increase web traffic by 100%• Increase eDM subscribers by 15,000• Increase membership by 50% in a year Show less

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  Wearnes automotive pte. ltd.

  Dec 2021 - Apr 2023

  Senior digital marketing specialist

  Responsibilities in this role included:• Responsible for website analysis via Google Analytics • Responsible for Digital Marketing Strategy• Responsible for e-mail marketing and analysis (ActiveCampaign)• Responsible for management of CRM Database• Responsible for the setting up and enforcing Digital Marketing SOP.• Responsible for the management of external vendors and agenciesAchievements in this role included:• Revamp internal CRM system• Set-up new SOP for Digital Marketing Show less

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  Eurokars habitat - mini singapore

  Apr 2023 - May 2024

  Assistant crm manager / dpo

  Developed and implemented targeted email marketing campaigns, resulting in a 15% increase in customer engagement and the sales of high value models.Conducted data analysis on customer behaviors and preferences to optimize CRM strategies and improve customer retention rates.Assisted in the planning and execution of customer loyalty programs, resulting in a 15% increase in customer retention.Collaborated with cross-functional teams to integrate CRM systems with other marketing platforms, improving data accuracy and overall campaign effectiveness.Enforced company-wide data protection policies and conducted data protection audits. Show less

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  Mind kinesis pte ltd

  May 2024 - Oct 2024

  Marketing & crm manager

  Implemented new products sales funnel, resulting in a 40% increase in product subscription.Analyzed customer data to identify key demographics and purchasing behaviors, leading to the development of personalized marketing strategies.Create and execute digital marketing campaigns across multiple digital channels, including social media, search engine advertising & video advertising.Utilized CRM software to track customer interactions and feedback, leading to improved customer satisfaction and retention rates. Show less