Experience

• 

  Yoptima

  Jul 2016 - Jan 2018

  • Sr. Marketing Strategist

    Jun 2017 - Jan 2018

  • Ad Ops Executive

    Jul 2016 - May 2017
• 

  Valueleaf services (india) pvt. ltd.

  Feb 2018 - Oct 2018

  Campaign manager, media buying
• 

  Mindshare

  Oct 2018 - Feb 2021

  • Business Manager

    Oct 2020 - Feb 2021

  • Business Executive

    Oct 2018 - Sept 2020
• 

  Starcom

  Feb 2021 - Aug 2021

  Manager
• 

  Interactive avenues

  Sept 2021 - Dec 2022

  Senior media manager
• 

  Dentsu

  Dec 2022 - Jul 2024

  Paid social- senior manager

  - Develop comprehensive and innovative marketing strategies that align with client objectives and target audience insights.- Ensure creative concepts and messaging are aligned with strategic objectives and resonate with target audiences across various touchpoints.- Monitor campaign performance closely, leveraging data and analytics to optimize strategies in real time and drive maximum ROI. Managed senior client relationships, and presented in campaign reviews and QBRs.- Proposed and managed trials of new activity including new formats and targeting options.- Implement processes and protocols to review and approve strategic recommendations, ensuring they meet client expectations and agency standards. Show less

• 

  Essencemediacom

  Feb 2025 - now

  Associate business director