Experience

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  Redcell canada

  Jul 1997 - Jun 1998

  Marketing manager
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  Jotter technologies inc.

  Dec 1997 - Oct 2000

  Vp product management, co-founder

  Acquired by Saflink Corporation. Co-founder of this Internet software startup. Built the software from conception to launch. Responsible for the product lifecycle, documentation, website, marketing and promotion. Built a user base of 1 million users over a period of 2 years from launch. Software featured in numerous publications including PC Magazine and on television (ZDNet).

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  Saflink

  Oct 2000 - Jun 2001

  Executive director, product management

  Saflink acquired Jotter Technologies. Key member of the newly formed management team where I was responsible for a large suite of biometric software products as well as the consumer software product, Jotter. Managed a team of product managers, web designers, quality assurance personnel technical writers and marketing coordinators in Edmonton and Seattle. Responsible for the product lifecycle, marketing and requirements for both the Jotter consumer software and the Saflink B2B software.

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  Intuit

  Aug 2001 - May 2002

  Product manager, quicken & quicken.ca

  Worked as a key member of the management team for the Quicken division. Launched the first Quicken.ca website and managed the product lifecycle, requirements and launches for Quicken software in Canada.

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  Virgin technologies (hyperlink)

  May 2003 - Jul 2011

  Director of marketing, co-founder

  Co-founder and Director of this telecommunications company and acted as Director of Marketing building this startup into a multi-million dollar company. Managed all of the company's branding, website, marketing, advertising, trade shows & industry events, HR and sales support materials.

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  Go auto / strathcom media inc

  Jul 2011 - Feb 2012

  Marketing manager

  Managed relationships, marketing and advertising for 26 dealerships. Planned, executed and reported on results of all marketing and advertising (digital, outdoor, print, and direct mail). Managed a team of graphic designers.

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  Waterloo ford lincoln

  Jul 2012 - Apr 2014

  Internet marketing manager

  Responsible for all social media marketing (FB, Twitter, LinkedIn, Google+), direct marketing, radio, print advertising and digital advertising (Google & Bing Adwords, chat, digital marketing). Managed the setup and configuration of the CRM and call tracking systems as well as ongoing support. Built the Internet presence from virtually non-existant to Number 1 in Canada out of 5,200 automotive dealerships. Increased website traffic 350% while keeping bounce rate the same and increasing website conversion ratio. Made Waterloo Ford Lincoln a respected, digital leader in the automotive sector. Show less

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  Autotrader.ca

  Apr 2014 - Feb 2019

  - Increased account revenue by 158% in first 12 months and 243% over 30 months. Consistently recognized as top performer winning numerous sales awards including the prestigious President's Club as Top Salesperson in Canada.- Conducted monthly performance reviews, optimizing digital marketing strategies and online merchandising for 60 dealerships. - Built strong relationships, providing technical support and valued strategic guidance to maximize online visibility and sales potential.- Offered a variety of solutions including Websites, vAuto pricing tool, a range of marketplace upgrade products, Google Adword & Retargeting campaigns, as well as on-the-lot services. Show less

  • Regional Sales Manager

    Aug 2018 - Feb 2019

  • Account Manager

    Apr 2014 - Aug 2018
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  Kijiji canada

  Feb 2019 - Oct 2024

  - A more senior, national role where I was responsible for pricing and account strategies for the sales team to increase customer value and generated over $2M in additional revenue for the business.- Redesigned customer-facing reports, providing dealers with actionable insights and empowering the sales team to conduct higher value meetings.- Responsible for the national sales training plan for 2024 which resulted in considerable growth in acquisitions, retention and ARPA.- Continued to manage and grow over 250 accounts of our largest dealer group customers in Western Canada Show less - Drove B2B sales strategy and growth, fostering relationships with the largest dealer group accounts in Western Canada at the director and executive level, exceeding targets consistently.- Managed an account base of 12 groups (including Canada's 2 largest groups) and over 350 dealerships, in excess of $8M in annual revenue.- Made the largest sale in Kijiji's history and signed one of Canada's largest dealer groups to a $2M multi-year deal.- Selected for 2021 Emerging Women Leaders Program, demonstrating strong leadership recognition.- Awarded Top 3 Global Salesperson of the Year in May 2024 among 1000 salespeople across 9 countries. Show less

  • Sales Strategy Manager, Motors

    Jan 2024 - Oct 2024

  • Strategic Accounts Manager, Western Canada

    Feb 2019 - Jan 2024