Nutsa Dolidze

Experience

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  BS Georgia

  Oct 2016 - Sept 2018

  - Designing and implementation of marketing and communication strategy for clinics- Managing social media channels, implementation of content marketing campaigns- Managing social media and design teams- Cooperation with external agencies- Coordination of clinic branches; customer service procedures implementation - Manage digital marketing activities- Manage social media marketing campaigns- Email, SMS and other direct communications marketing campaigns- Manage TV, radio and outdoor advertising - Market and customer research

  • Marketing Manager

    Jun 2017 - Sept 2018

  • Digital Marketing Manager

    Oct 2016 - Jun 2017
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  Skin Code

  Sept 2018 - Nov 2019

  Head of Marketing

  - Successful introduction of new brands and products to the market (negotiations with foreign suppliers)- Business plans development, start-up process management including contracts and certification, launch of the brands- Brand strategy development and implementation (assortment, distribution, price positioning)- Manage digital marketing activities- Manage social media team- Marketing activities development, implementation and follow-up (consumer promotions, merchandising, trainings, sales staff motivation programs)- Sales, A&P, P&L budgeting and management- Purchase/Order management and delivery control- Distribution management (customization of different channels)- Analytics of the Brand performance through sell-in/sell-out results, regular reporting Show less

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  Adjarabet.com | aPeople

  Dec 2019 - Jan 2022

  - Develop marketing automation project - Planning and monitoring digital campaigns, data analysis- Supervise cross-channel marketing campaigns including automated communication channels- Manage digital projects supporting goals of communication channels - Create campaign flows for digital communications- eMail Marketing/Automation campaigns- SMS Marketing/Automation campaigns- Web/on-site communications- Web/Mobile push communications- IVR communications- Direct communications and automation implementation via Xtremepush, Sendgrid- Planning and monitoring digital campaigns, data analysis- Google and tableau analytics- Creating content, working with designers and copywriters

  • Senior Digital Communications Officer

    Feb 2021 - Jan 2022

  • Digital Communications Officer

    Dec 2019 - Jan 2021
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  Pyrashyut

  Jan 2022 - now

  - Develop an automation roadmap utilizing marketing technology platforms and tools to optimize workflows and processes- Develop a comprehensive map for marketing technology initiatives that aligns with the overall business strategy- Develop performance marketing playbook to drive effective and efficient marketing operations- Assess the current state of technology infrastructure and processes across marketing team- Develop a plan to modernize and optimize technology infrastructure and processes- Conduct vendor evaluations to assess the suitability of different platforms and tools Show less

  • Marketing Technology Manager

    Jan 2023 - now

  • Growth Marketing Manager

    Jan 2022 - Jan 2023
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  EVEX Hospitals

  Jan 2022 - Aug 2022

  Head of Digital

  - Develop and execute a fully integrated digital marketing strategy, maintaining its market leadership position and delivering on key business objectives across customer satisfaction, lead generation and reduced cost to serve- Develop and implement a clear innovative customer led marketing channel strategy, supporting the migration of customers to online services and communications- Champion customer-first thinking across business, using consumer insights and analytics to influence and shape the development of digital services- Lead the digital upskilling of the wider marketing team to ensure the optimum level of digital capability for a marketing organisation serving consumers in a digital world- Managing local and international digital communications projects and campaigns Show less

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  Kalo

  Jan 2023 - now

  Director of Growth

  - Developing and implementing a comprehensive growth strategy that aligns with the company's goals and objectives - Setting performance targets and KPIs for the growth team and holding team members accountable for results - Conducting market research and analyzing customer data to identify growth opportunities and user needs - Working closely with product teams to develop and launch new products and features that drive user acquisition and retention - Manage a marketing team to develop and execute campaigns that attract new customers and increase user engagement, through digital and offline marketing channels- Utilizing data analytics to optimize the performance of growth initiatives establishing partnerships and collaborations with other companies and organizations Show less

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  MarTech Institute

  Oct 2023 - now

  Director

  As the Founder and Director of MarTech Institute, I lead a forward thinking educational startup poised to revolutionize marketing education. Brand is focused on empowering ambitious professionals in the marketing and tech sectors, nurturing them into tech-savvy marketers through advanced education that bridges the gap between marketing and technology.

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  Adjarabet Group | Flutter Entertainment plc

  Feb 2024 - now

  Head of Omni-Channel Communications