Yu-Hsien Shih

Experience

• 

  政大金旋獎(NCCU Golden Melody Award)

  Sept 2017 - Jun 2018

  Head Of Public Relations

  -Led the PR team to raise 1.2 million NTD fund-Persuade well-known enterprises for sponsorship, such as: Taiwan Mobile Co., Ltd., Wake Up festival 2018, Shopback, etc.-Organised sponsored speech with 200 attendees

• 

  FunNow

  Jun 2020 - now

  ➤ Brand Strategy Rebranding Project for FunNow group's new brand, Niceday.・Developed brand strategy based on user research, market research and competitor analysis.・Conducted user research to understand user behavior, attitude and value.・Cooperated with multi departments to conduct internal research for rebranding goal alignment. ➤ Integrated marketing“Golden Massage Awards (TW & MY) ” marketing campaign ・Developed and implemented effective communication strategy in Taiwan and Malaysia market that boosted GMV by 15% and 20%.・Developed successful integrated marketing strategy in digital ads, SEO, PR, Partnership, social, In-App and offline channels that generated more than 500k reach. Show less ➤ Search Engine Optimization ・Optimize onsite content and create articles that increased the amount of #1-3 keywords by 4 times.・Cooperated with the product team to propel technical optimization, i.e. breadcrumbs, product list revamp etc.・Familiar with SEO related tools: Google Analytics, Google Search Console, Ahrefs, Data Studio.➤ Integrated Marketing, Creative Strategy・Organized and executed a marketing plan for the Massage Festival which increased the amount of orders by 30% during the campaign with 50% less budget.・Created campaign theme based on consumer insight that is nominated for the 2021 Digital Singularity Awards by the Digital Marketing Association. Show less

  • Cluster Marketing Manager

    Jan 2024 - now

  • Global Expansion Manager

    Aug 2022 - Apr 2024

  • Marketing Manager

    Mar 2022 - Jul 2022

  • Digital Marketing Assistant Manager

    Feb 2021 - Apr 2022

  • Marketing Intern

    Jun 2020 - Jan 2021