Experience

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  Kentucky fried chicken

  Feb 1991 - Oct 1994

  Trade marketing manager

  KFC has a long and positive reputation in the Mexican market. In early 90's Mexican regualtion changed allowing franchise models to operate in the Country, generating a tremendous competitive pressure overnight. Ricardo participated as a part of a high performance team devoted to improve menus, facilities, communications, and footprint to regain market leadership in the Quick Service Restaurants industry. The goal was achieved in early 1994 when reached #1 market share position and consumer preference. Show less

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  Bausch & lomb

  Oct 1994 - Dec 1996

  Brand manager

  Bausch & Lomb Mexican operations were severely affected by 1994 devaluation, where peso-dollar parity went from 3:1 to 11:1 in a single year and country's inflation rose to triple digit. However, Ricardo managed to restructure the eyewear business to a profitable unit and generate two-digit growth.

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  Kimbery-clark

  Jan 1996 - Jan 2004

  Marketing director

  Kimberly-Clark Mexico is the single market in Globe where the company has an absolute dominance in diapers, wet wipes and infant care products, sustaining over 55% market share versus P&G and other local competitors. This result was not achieved by chance but from a relentless pursuit of excellence and competitive drive. During his 7-year stay at KCM, Ricardo was in charge of developing, improving and marketing Huggies and Kleen Bebé products to increase that market leadership, achieving all-time sales and market share records. Show less

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  Zyman group

  Mar 2004 - Jun 2006

  Senior consultant

  Create strategic marketing consulting projects to sell more thru high-level strategic thinking, robust research methodology and analytics, and execution in the marketplace. Ricardo´s solid performance in ZG Mexico's office generated a sustained base of clients and projects, enabling the company to expand its operations and develop, test, and validate new methodologies.

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  Factor delta

  Jul 2006 - Dec 2019

  Founder and managing partner

  Factor Delta is a management consulting firm specialized in empowering and perfecting business growth. We define growth agenda and opportunities, craft strategies, and operationalize them for sustained success. Since its foundation in 2006, Factor Delta has designed and deployed over 150 transformational projects for businesses and NGOs in a broad spectrum of industries, from agriculture to satellite services. The approach consists of tailor-made, critical interventions to foster energy and achieve not just high project return outcomes, but modify the entire companies' ROI. Show less

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  Archdiocese of galveston-houston

  Jan 2020 - now

  Family life ministry director

  Ricardo responded to the call to revitalize and renew family ministry in the Houston Area. The FLM Archdiocesan office now comprises over 60 programs and ministries and two retreat centers oriented to form, reveal, enjoy, and protect our domestic churches present at every home.