
Timeline
About me
Project Manager @ AMMACHI Labs | Mental Health Trainer | Behavioural Design Consultant
Education

Amrita school of business, bangalore
2016 - 2018Master of business administration (m.b.a.) busines management, sales and analyticsActivities and Societies: Business, Sales, and analytics Graduate Research Project: a detailed analysis of the downfall and Rise of Nestle’s Maggi Noodles in India• Nestle’s Maggi was banned in many of the Indian states, due to thepresence of Monosodium glutamate (MSG) and impermissible levels of lead. This study was to understand why and how Maggi’s brand image was degraded in India from 2016-17. My team and I also did a field analysis did a survey across different locations and age groups to understand the impact of Maggie, being banned, in… Show more Graduate Research Project: a detailed analysis of the downfall and Rise of Nestle’s Maggi Noodles in India• Nestle’s Maggi was banned in many of the Indian states, due to thepresence of Monosodium glutamate (MSG) and impermissible levels of lead. This study was to understand why and how Maggi’s brand image was degraded in India from 2016-17. My team and I also did a field analysis did a survey across different locations and age groups to understand the impact of Maggie, being banned, in India for some time the recovery strategies employed. Show less

Principal l n welingkar institute of management development and research l. n. road, opp. matunga gymkhana, matunga (central) mumbai 400 019
2014 - 2015Post graduate in businessmanagement business, management, marketing, and related support servicesActivities and Societies: project on consumer beheviour i have done post graduation in business management where the core focus was in consumer behavior and market research.

University of galway - j.e. cairnes school of business & economics
2019 - 2020Master of science - ms international marketingActivities and Societies: Design Thinking, System thinking Graduate Research Project: Designing a sustainable systemic social change strategy that decreases the barriers to and increases the enablers for nature-based low emission, accessible physical/mental health activities in Galway City.

University at buffalo school of management, the state university of new york
2017 - 2018Master's degree business science and business analyticsGraduate Research Project: Increased Amount of CRM techniques by The Franchise stores in India: Resulting in increased frequencies of pur- chases done in their stores.• To understand how CRM software has helped the Franchise storesto increase their sales. I discovered that the stores employed CRM software to do research on the buying patterns of the consumer and Used Social media to regularly notify the customers about new things happening in their store.

University of mumbai
2018 - 2019Master's degree international economics
Experience

Janaswamy associate
Apr 2013 - Jun 2016Business development executive• Developing a consultative selling selling relationship through coordinating meetings with potential clients and imparting an initial introduction to the firm’s services.• Devised an exceptional approach for Cross-selling other services of the firm to the clients, by tailoring their requirements. • Generated 3 million INR in the sale of services, registered a 30% increase in Return on Investment, and secured 50 new clients.

Knit fab technics pvt ltd
Apr 2017 - Jun 2017Sales intern• Developed strategies for marketing and selling a wide range of textile equipment in the Mumbai. • Successfully introduced a new water structuring equipment for making Denim Fabric in the Indian market.• Increased company sales by 5% by meeting target area sales targets, the Indian Market.

Aura print solutions
May 2018 - Jan 2019Sales officer• Developed strategies for marketing and selling mainstream machinery for corrugates in India. • Built & maintained relationships with potential clients to create new business opportunities.• Increased revenue by 15% and achieved 30% growth in market share by implementing strategic sales tactics, competitive pricing policies, and customer services initiatives.

Trigon digital solutions
Jan 2019 - Aug 2019Business development manager- Developed over 20 brands in India, contributing to a 10% growth in sales revenue.- Consulted for pharma, health supplement companies, and IPL teams, developing their brand identities through short-run digital print solutions.- Boosted customer satisfaction scores by 2x through proactive solutions and targeted strategies.- Developed successful campaigns, driving a 25% increase in conversions.

Freelance
Dec 2021 - Dec 2022Business consultant- Provided consulting services to franchise and retro restaurants in Mumbai.- Provided strategic advice during consultations to address issues, challenges, and complex situations.- Conducted comprehensive process analysis, leading to the development of improvement plans that yielded a 10% increase in efficiency and a 6% reduction in operational costs.

Ammachi labs
Dec 2022 - now- Designing and implementing the Sameekshnam Project plan including timelines, milestones, and budget and facilitating the workshop. - Assisting the researchers to refine workshop content ensuring it's evidence-based, culturally sensitive, and engaging.- Equipping participants with practical tools and frameworks to enhance their mental well-being and bring positive behavioural change. - Empowering Women from Rural & small towns to develop their businesses based on their Vocational skills, for Sankalp Project- Understanding my target audience, their motivations, biases, and decision-making processes to develop their own sustainable business.- Fostered a behavioural shift among women, encouraging the implementation and development of sustainable clothing businesses through textile waste upcycling.- Built 45 SMEs for the Sankalp project women across India.
Project Manager
Sept 2023 - nowBusiness Development Manager
Dec 2022 - Sept 2023

Amrita vishwa vidyapeetham
May 2023 - Aug 2023Teaching assistantI teach Social Marketing, Communication for Social Development through Indian Context and global experiences for Masters in Social Work Students. The main focus of this course:-> Understanding Complex Societal Problems and how Macro social marketing helps in solving problems by helping change the social behaviour-> A systems holistic view and systems thinking-> Understanding the power of social media, and how it plays a crucial role in Social Marketing-> Social Business development, and how it plays a crucial role in uplifting a system as a whole. Show less
Licenses & Certifications

Google analytics for beginners
Google digital garageMay 2021
Fundamentals of digital marketing
Google digital garageMar 2021
Introduction to consumer psychology,
CourseraJul 2021
Six sigma
Amrita school of business - bangaloreOct 2017
The 7 habits of highly effective people for managers
Amrita school of business - bangaloreFeb 2018
Languages
- enEnglish
- taTamil
- hiHindi
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