Experience

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  Euromonitor international

  Apr 2006 - Aug 2006

  Market research

  Market research for 16 FMCG categories.Growth and market share forecasts, trend analysis and competitive landscape review for each food sector. Study developed during graduation, in english.Research methodology: - B2B telephone interviews; and - Specialized press.

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  L'oreal portugal

  Aug 2007 - Sept 2007

  Market research

  Results: Definition of key purchasing drivers of the Elvive shampoo brand.Tasks performed:Primary research.

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  Deloitte portugal

  Mar 2008 - Oct 2010

  Management consultant

  Results: Practical implementation of efficiency oriented projects in large sized companies that lead to high cost reductions through departmental mergers, process redesign and new IT infrastructure.Telecommunications industry.

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  Calheiros cruz vinhos

  Nov 2010 - Aug 2013

  Intrapreneur | innovator

  Results: Two new products launch.Achievement of the strategic goals of the company and of a recognition by Beta-i at the event Silicon Valley comes to Lisbon 2011.Tasks performed:- Concept development, build, launch, iteration and sales.- Management of the digital marketing and design work.- Close collaboration with senior stakeholders.- Leadership of a customer centric & innovation culture. - Entrepreneurial experienc.Landed clients such as the TV show Imagens de Marca and the automobile luxury brand Aston Martin.Broad press coverage in Vogue, Time Out, Wine Magazine, among others. Online interview by “Imagens de Marca”: http://bit.ly/15DJkxw Show less

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  Pwm - digital marketing consultancy

  Feb 2015 - Jun 2015

  Digital marketing

  This internship was part of the Master in Marketing & Creativity.Here, I performed tasks, such as: - Content management & SEO - E-mail marketing (mailchimp) - E-commerce. - Introduction to Google Adwords.

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  Mindfulness.pt

  Sept 2015 - Dec 2016

  User research & service design

  Results: Repositioning of a service after problem discovery.It’s now the most profitable service of the company.Tasks performed:- User research for customer problem discovery.- Website content creation for this service.- Management of the digital marketing and design work.- Close collaboration with senior & junior staff.- Leadership of a customer centric & innovation culture.

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  Cartão solidário

  Feb 2017 - Dec 2018

  User research & brand identity

  Planning and implementing a continuous user research study focused on providing a clear answer to the following strategic questions:- Which ‘customer problems’ lead to purchase?- How is the ‘consumer decision journey’?- In which segments will we the NGO maximize donations and usage?Tasks performed:- Primary research for customer problem discovery- Strategy definition according to insights provided from the research.- Close collaboration with senior stakeholders.- Leadership of a customer centric & innovation culture.Brand Identity results: Providing a clear answer to the following strategic questions: - What is the Brand Purpose? - What is the Brand Vision? - What are the Brand Values? - What is the Brand Story? - What is the Brand Positioning? - What is the Brand Image?Tasks Performed: - Coaching Senior Executives towards finding a longlasting answer. Show less

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  Real estate investor

  Jan 2019 - Aug 2020

  Real estate investor

  Achieved an average yield of 10% in 3 real estate investments, compared to the 5% - 6% commonly accepted as a good investment.

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  Building global innovators

  Sept 2020 - Jun 2021

  User research consultant

  Building Global Innovators (BGI) was born as an alliance between MIT Portugal and the Portuguese Government, and is now considered Top 20 Startups Accelerator in Europe and Top 50 Worldwide.BGI is a world class tech accelerator, that works and connects startups, corporates and investors.And my purpose is to help startups achieve impactful business results by deeply knowing, seeing and listening to their customers. As a user researcher & business development Executive at BGI, my work is all about strengthening the relationship between research and sales, in B2B.I believe in demand-side innovation as well as demand-side sales, and in bringing these ideals to the real world of business practice. Show less

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  Unsettled - fractional cxos

  Jun 2021 - Sept 2021

  User research consultant

  Helping companies grow through a structured approach to innovation where risk are decreased and results are enhanced.

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  Becoming

  Nov 2022 - Apr 2023

  Customer discovery coach