Experience

• 

  Nordstrom

  May 2015 - now

  Drive social strategy and awareness including brand voice, content curation and customer-focused priorities. Manage content calendar, posting and community management for all Nordstrom social channels including Instagram, Facebook, Twitter & Pinterest. Partner with cross-functional teams to strategize and execute on vendor and brand campaigns. Define social goals and KPI's and manage social analytics and reporting. Manage high profile influencer campaigns and influencer partnerships and drive cohesive social strategy. Travel to high-profile company events with talent and influencers to execute real-time event coverage on social platforms. Show less Managed social content calendar and scheduled social posts across all channels. Created social shot lists and organized photoshoots, working closely with creative teams to produce social-first content. Created and executed social strategy for Twitter and Pinterest. Produced weekly and monthly social reporting and analytics. Briefed design team on social concepts and worked with them on final production. Developed social vendor guidelines to add structure & process to vendor requests and support on Nordstrom social channels.Managed relationships with marketing partners to prioritize and strategize social media efforts around big campaigns and company initiatives.Helped to manage the strategy behind paid social awareness. Show less Executive Assistant to the EVP of Full Price & Digital Marketing, the VP of Brand Programs and other Senior level leaders in Marketing.Managed the heavy, fast-paced calendars of the EVP of Full Price and Digital Marketing, VP of Brand Programs and multiple directors in Marketing.Reconciled monthly expense reports for EVP, VP and Directors.Managed all travel arrangements for leaders including flights, hotel, and car rentals; while also creating an itinerary for the trip.Provided operational support to the Marketing organization including onboarding, meeting preparation, and project support. Show less

  • Associate Manager, Brand Marketing & Content

    Sept 2023 - now

  • Associate Marketing Manager, Social Media

    Apr 2021 - Sept 2023

  • Senior Digital Marketing Specialist

    Jan 2019 - Apr 2021

  • Social Media Specialist

    May 2017 - Dec 2018

  • Marketing Executive Assistant

    Jul 2016 - May 2017

  • Executive Assistant

    Sept 2015 - May 2017

  • Administrative Assistant

    May 2015 - Sept 2015