
Timeline
About me
Educational speaker & Creative Visual Artist with a vision to facilitate journeys of growth
Education

Uk pearson
-Det (diploma in education and training) education%2C%20Lahore%20-%20Pakistan.webp)
Kinnaird college for women (kcw), lahore - pakistan
2005 - 2007Master mass communication communication and media studies
Sheffield university
2009 - 2010
Experience

Madehaukhan
May 2003 - nowVisual artist• Conceptualising captivating ideas aligned with client goals, incorporating the latest trends to deliver impactful content.• Capturing images as directed, taking all aspects into consideration, including outside lighting, shadows, and lens requirements.• Scheduling and booking locations for video and photo shoots, working collaboratively with clients and contacts.• Planning and preparing for on-location and studio shoots.• Editing and pre-editing videos and images to achieve the desired aesthetic and style, while maintaining industry standards by applying advanced editing post-production techniques.• Communicating effectively with clients or producers at all times to guarantee satisfaction.• Directing photographer's assistants to complete administrative duties and provide assistance while fostering their photography skills. Show less

The nation pakistan
Dec 2005 - May 2007Page editor• Managed editorial content, ensuring quality and accuracy for various publications.• Managed and worked with journalists and subeditors, and reported to the Editor and Chief.• Developed and contributed to content development and editing processes.• Proofed and approved up to 10-12 final articles for submission each week.• Finalised the layout and selected photos for each edition

Evernew concepts
Oct 2006 - Dec 2006Marketing traineeMarket Research: Gather and analyse data on consumers to identify potential markets and factors affecting product demand. Research competitors' products, services, marketing strategies, and market share. Develop and distribute surveys to understand market trends and customer satisfaction. Compile findings into reports and presentations.Ad Campaign Design: Participate in brainstorming sessions for ad campaigns. Assist in creating storyboards for video and TV commercials. Write and edit copy for various marketing materials and promotional content. Help in defining the target audience, campaign goals, messaging, and the selection of appropriate media channels.TVC and radio Production: Assist in planning and organising the TVC and radio productions, including location scouting, writing scripts, casting, managing voice-over talent, and scheduling. Support the production team during the shoot by handling logistics, managing props, and ensuring smooth operations. Participate in reviewing and editing the final footage, providing feedback to ensure alignment with campaign objectives.Print Ad and Billboard Design: Work with graphic designers to develop visually appealing print ads and billboards that effectively communicate the campaign message. Assist in selecting appropriate layouts, fonts, and colour schemes to ensure the designs are eye-catching and brand-consistent. Review and proofread final designs for accuracy and quality before printing.General Marketing Support: Coordinating various marketing projects, ensuring deadlines and tasks are completed efficiently. Work closely with different departments to align marketing strategies with business objectives. Continuously learn about new marketing trends, tools, and techniques to enhance your skills and contribute more effectively to the team. Show less

The post pakistan
Jun 2007 - Sept 2008Journalist• Reported on various topics and stories, informing the public through newspapers and magazines.• Review and self-edit articles to correct grammatical, spelling, and factual errors before submission.• Write clear, concise, and accurate news stories under tight deadlines and also craft compelling headlines that capture the essence of the story and attract readers.• Efficiently manage time to meet daily deadlines for multiple stories.• Pitched ideas and generated new stories for the Chief Reporter. Participate in daily editorial meetings to discuss story ideas, assignments, and coverage plans.• Researched, chased leads and interviewed to create fully investigated correct stories.• Work closely with editors, photographers, videographers, and other reporters to produce comprehensive news coverage.• Reported in the aftermath of the War on Terror in Afghanistan in its first phase. Show less

Style 360 tv.
Jun 2007 - Sept 2007Project managerScheduling and Planning:• Oversaw post-production projects and ensured met daily and weekly deadlines for the execution of television programming and content at Style 360 TV.• Assisted with the planning and ideas phase for several projects• Managing the project budget to ensure all expenses are within the allocated funds.• Providing constructive feedback to team members to improve performance and ensure high-quality outputs.• Identifying potential post and pre-production problems early and implementing strategies to mitigate them.• Keeping detailed records of project progress, timelines, and any changes to the original plan.• Understanding the technical aspects of post-production, including editing, special effects, and sound design.• Managed a team of graphic and set designers, camera operators and lighting crew. Show less

Hum network ltd
Sept 2007 - Sept 2008Creative executive• Overseeing and coordinating various aspects of television production, ensuring that creative vision and objectives were met at Eye Television Network • Oversee the development of creative concepts for programming, promotions, and branding.• Liaised between the director, production, studio and finance teams.• Oversaw all budgeting and financial matters associated with the program by ensuring proper revenue from advertising and product placement.• Acting as a director and producer for multiple fashion and lifestyle shows including reality shows, multi-camera format shows, fashion show production, photoshoot coverages, magazine shows, news reporting, and production fillers on beauty and fashion tips.• Reviewed scripts, oversaw casting, and approved subtitling while managing the graphic, pre-production and post-production team.• Collaborate with programming, marketing, and production teams to ensure cohesive and integrated creative outputs.• Built training program and managed hiring for staff Show less
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Freelance (self employed)
Jan 2011 - nowEducational speaker & workshop facilitatorDelivered engaging lectures, workshops, and presentations across colleges, schools, and community groups.Facilitated sessions across creativity, management, media, and art & design Developed and implemented enhancements, promoting interactive and experiential learning.Providing personal and professional growth guidance.

User interviews brooklyn, ny
Mar 2011 - nowUser research participant• Contributed valuable insights through participation in user testing, usability evaluations, and market research.• Played a pivotal role in the development and improvement of products and services, providing actionable feedback and observations.

Danum school technology college
Jan 2012 - Mar 2012Adult education provider
Cumbria county council
Jan 2013 - Aug 2014Part time adult educator• Supported adult learners in acquiring new skills and knowledge, enriching the local community through adult education programs.• Graded student assignments and provided feedback to students.• Engaged with diverse community centres providing educational resources and support.

South essex college of further and higher education
Oct 2016 - Aug 2020Associate lecturer photography• Guided and supported students in their academic endeavours, delivering engaging lectures in media, photography, graphics, and art & design across year groups.• Promoted an environment of learning and academic growth.• Enhanced engagement of students by implementing modern strategies in teaching, learning and recording to encourage continuing learning and development.• Facilitated the learning process and contributed to the academic growth and success of students.• Graded student assignments and provided feedback to students.• Advised and mentored students on course selection and research topics. Show less

The voice of islam radio
Oct 2022 - nowTeam leader (video editing)• Manage the social medial editorial content for Voice of Islam (VOI) video/audio productions team, ensuring accuracy, relevance, and adherence to editorial guidelines. • Collaborate with team members to develop and execute video/audio content ideas that align with VOI's mission and audience interests. • Oversee the video/audio editing process from start to finish, ensuring timely delivery of high-quality content. • Review and approve final video edits for publication, maintaining consistency in style, tone, and branding. • Work closely with the Secretary (Editor and Chief) of VOI to develop and implement content development and editing processes that optimise efficiency and quality. • Stay informed about industry trends and best practices in video editing and production, and incorporate new techniques and technologies as appropriate Show less

Curriculum for life
Jul 2024 - nowLead and coordinate the team of Ambassadors to inspire and empower young people to share their creative visions for the future. Develop and implement strategies to expand youth engagement, focusing on underrepresented communities.Collaborate with the Youth Circle to shape the Voice of Tomorrow VOT Curriculum for Life, integrating creativity with life skills education.Build partnerships with schools, youth networks, and creative communities to promote participation.Oversee outreach efforts, ensuring cultural and linguistic relevance while maximizing global impact. Show less Ambassador of Voice of Tomorrow are to support and empower young people worldwide to share their vision of the future through the creative arts. • Research and establish connections with youth networks, schools, and creative communities within the region to encourage widespread participation in the project.• Adapt and translate project resources and communications to resonate with local communities both culturally and linguistically, ensuring effective engagement.• Promote the project through various digital platforms, creating tailored content that maximised regional engagement while contributing to global reach.• Assist participants in understanding submission guidelines and the overall vision of the project, ensuring a smooth and accessible participation process.• Develop and execute outreach strategies that increase youth involvement, focusing on underrepresented communities to capture diverse creative visions.Voices of Tomorrow Ambassador are toconnect with the young people to encourage and inspire them to create submission. Show less
Ambassador Lead -VOT
Jan 2025 - nowAmbassador
Jul 2024 - now

Cats protection
Feb 2025 - nowSocial media specialistDevelop, implement and manage social media strategy after conducting competitive research, platform determination, messaging, and audience identificationPlan, create, publish and share new content (including original text, images, and video) building meaningful connections, increases brand awareness, and encouraging community members to engage with the brand.Collaborate with other teams to develop effective social media campaigns.Stay up to date with the latest social media best practices and technologies.Set up and optimise company pages within each platform to increase the visibility of company’s social content.Monitor SEO and customer engagement and suggest content optimisationCapture and analyse the appropriate social data/metrics, insights, and social media best practices to measure the success of every social media campaign, then use that information to refine future campaignsWork with team to ensure content is informative and appealing. Also create editorial calendars.Network with industry professionals and influencers via social media. Show less
Licenses & Certifications
- View certificate

The coaching habit (getabstract summary)
LinkedinMay 2024 - View certificate

Creating winning teams
LinkedinMay 2024 - View certificate

Leading with emotional intelligence
LinkedinApr 2024 - View certificate

Managing stress
LinkedinApr 2024 - View certificate

The three pillars of effective communication
LinkedinMay 2024 - View certificate

Improving your mental health at work
LinkedinMay 2024 - View certificate

Managing team conflict
LinkedinMay 2024 - View certificate

Daily habits for effective people management
LinkedinMay 2024 - View certificate

The neuroscience of emotional intelligence and self-awareness
LinkedinMay 2024 - View certificate

Increasing collaboration on your team
LinkedinMay 2024
Languages
- puPunjabi
- urUrdu
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