Experience

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  Bureau veritas consumer products services

  Jul 2011 - Sept 2013

  Social auditor

  Organize the on-site audit at all aspects, complete the SA8000 system evaluation of domestic manufacturing suppliers for the global brands such as Nike, Walmart, Disney, etc.

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  Shenzhen trigtech co., ltd

  Apr 2015 - Mar 2017

  Overseas app operation

  Participate in the complete implementation of overseas app operations, responsible for Google SEO and Play Store ASO, daily posts of SNS Facebook/Twitter/YouTube etc., multi-channel acquisition as tech forums, Quora, KOL, PR.

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  Wondershare technology

  May 2017 - Jun 2019

  Overseas website operation

  -＞ Diversify the resources of KOL and ways of cooperation, to maximize the driven sessions to websites and for higher ROI, in-depth understanding of the ranking mechanism of YouTube;-＞ Implement SEO marketing strategies, map out needs of target users, combine keywords analysis for SEO, develop content operation strategy for websites; -＞ Outreach big sites, for building high-quality external links, driving traffic and improving keywords rankings on Google;-＞ Plan and implement the key sales events, boost sales, get greater exposure for our brand dr.fone. Show less

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  Gaoding technology limited

  Jun 2019 - May 2021

  App global growth manager

  -＞ Deploy overseas growth channels, move in the right direction, scale up efficient pace of growth and cultivate capacity to communicate across multiple channels: ASO/SEO + KOL (YouTube+IG+TikTok) + Facebook/Google Ads + Social media1. With multi-channel growth such as Ads, KOL, ASO, etc., improve App Store ranking, and ranked the top 20 graphics and design list of ID/BR in half a year2. KOL accounted for 30% traffic, influencer platform covered YouTube/TikTok/Instagram, and explore more effective ways to collaborate (Fan ambassador + Affiliate program), that its CPI was only 35% of Ads3. Enhance social media operations, increase IG page fans by 50k+, establish core communities and user feedback channels, through Media+Social double effect to increase brand trust, and achieve high retention + high conversion growth4. Integrate branding into the marketing plan, increase brand exposure through various channels, focus on the target market, position the brand accordingly and shape the new brand image of FocoDesign-＞ Overseas operation platform building: build from 0 to 1, data analysis + social media + advertising + multilingual + overseas distribution + user research1. Data tracking platform for multi-channels: identify the traffic by channels, define the KPI for each channel, and analyze regularly the channel ROI to optimize growth strategies2. Build the user research system, to obtain main user infos (Profile) and user roles (Persona), carry out topic-specific user study to provide supports for project needs Show less

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  Wondershare technology

  May 2021 - now

  User operation manager

  -＞ Lead cross team communication, develop product stories with R&D team and PM team, maintain competitive and market trend analysis to support product positioning as segmentation, target audiences, USPs etc.-＞ Be the “VOC”, execute user researches including user and needs analysis, usability evaluation, selling point study etc., develop research plan, data analysis and reporting, deliver insights and better understand global video creators, to support roadmap planning and product updates.-＞ Own retention and renewal rate KPIs, help to design and drive user operation work stream. Interpret data (user behavior data, user conversion funnel data) to maintain refined strategic plans and to create a clear view on status of users. Show less