Experience

• 

  Abercrombie & fitch co.

  Oct 2015 - May 2016

  Brand representative
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  H&m

  Sept 2016 - Mar 2018

  Brand representative

  • Anticipated customer needs and provided them with high-quality service while uploading brand standards and values to ensure customer satisfaction.• Guided customers through the process of successfully finding their ideal styles.• Maintained an organized inventory and curated displays of rotating seasonal clothing/accessories.• Meticulously handled POS system transactions including cash, credit, exchanges, refunds and returns to ensure seamless and accurate cash flow.• Actively stayed informed about latest sales offerings and loyalty programmes. Show less

• 

  Publicis groupe

  Oct 2018 - Mar 2019

  Public relations intern

  • Curated Media and Key Opinion Leaders lists to provide clients with relevant spokespersons to boost their brand exposure and connect with their target audience.• Coordinated successful PR campaigns and translated results into reports for clients to assess the impact of those campaigns. • Developed effective key messages of the client's branding and marketing efforts to secure positive coverage in trusted media publications.• Monitored client's performance daily using social listening tools.• My clients include ASICS, Durex, Lexus, Macallan, Republic Polytechnic and Onitsuka Tiger. Show less

• 

  Ucars

  May 2019 - Apr 2021

  • Built the Content & Social Media Marketing and Video Production team from the ground up.• Championed and managed brand/engagement strategies, creative assets, content and digital marketing (social media channels and website) as per the brand's content guidelines.• Led my cross-functional team to formulate high-quality novel written content, written, produced and directed educational, insightful and creative videos (original and sponsored) for the social media generation.• Spearheaded end-to-end marketing campaigns and partnerships that aligned with business goals and objectives, both offline and online.• Played a major role in ideating and scripting video content for marketing campaigns (Eg. Performance Premium Selection: Premium Collection) while providing an approachable and entertaining on-screen personality during production.• Provided extended resources for the Digital, Graphic and Marketing departments with the goal of revenue generation. Show less

  • Content & Social Media Manager

    May 2020 - Apr 2021

  • Content & Social Media Executive

    May 2019 - May 2020
• 

  Uob

  May 2021 - now

  • Assisted in setting campaign strategies and goals across multiple business functions within the bank.• Developed content strategies that align with short and long-term marketing targets.• Developed, executed and optimised strategic communications campaigns from conception to launch.• Managed social listening tools for brand reputation management.• Provided ongoing actionable insights into campaign performance for internal business stakeholders.• Played an instrumental role in streamlining social media accounts to ensure uniform content and tone of voice.• Translated consumer insights and big data into concrete initiatives that drive above-market growth.• Worked with external agency partners to improve the effectiveness of messaging and the use of channels to achieve brand objectives. Show less

  • Manager, Social Media

    Mar 2023 - now

  • Senior Officer, Social Media

    May 2021 - Mar 2023