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Lieke Bouwhuis

Lieke bouwhuis

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location of Lieke BouwhuisAmsterdam, North Holland, Netherlands
Phone number of Lieke Bouwhuis+91 xxxx xxxxx
Followers of Lieke Bouwhuis949 followers

  • Timeline

    Aug 2007 - Feb 2008

    Trainee World Food Programme (United Nations) Zambia

    World Food Programme
    May 2009 - Aug 2010

    Commercial Management Trainee, Heineken The Netherlands

    The HEINEKEN Company
    Sept 2010 - Nov 2012

    Junior Brandmanager Pepsi, 7UP, Mountain Dew, Gatorade

    Vrumona
    Dec 2012 - Aug 2020

    Global Marketing Manager low & no alcohol Beer & Beer Mixes (Radler), Heineken International

    The HEINEKEN Company
    Amsterdam
    Aug 2020 - Oct 2024

    Marketing Director Brasserie Nationale D’Haiti

    Brasserie Nationale d'Haiti S.A.
    Current Company
    Aug 2023 - now

    Marketing Capability Manager Africa

    The HEINEKEN Company

  • About me

    Marketing Capability Manager Africa

  • Education

    • Erasmus university rotterdam, economics & business

      2006 - 2008
      Master of science (msc) international economics & business studies

    • Nima-b consumentenmarketing

      2012 - 2012

    • University college utrecht

      2001 - 2004
      Bachelor's degree

    • University of california, berkeley

      2003 - 2004
      Economics

  • Experience

    • World food programme

      Aug 2007 - Feb 2008
      Trainee world food programme (united nations) zambia

      Project lead 'Flood Response Programme' and School Feeding Programme

    • The heineken company

      May 2009 - Aug 2010
      Commercial management trainee, heineken the netherlands

      Talent programme for Heineken the Netherlands. Roles: - Heineken USA: Trade Manager draught (home & on-trade), for Heineken Brand - Heineken Netherlands: On-trade sales representative, lager & specialties - Vrumona Netherlands: Junior Brand Manager Pepsi, 7UP & Gatorade

    • Vrumona

      Sept 2010 - Nov 2012
      Junior brandmanager pepsi, 7up, mountain dew, gatorade

      - Responsible for all retail activities, including on pack promotions and translations to shopfloor- Developed sponsorship strategy and roll-out of new festival activation ‘Pepsi Remix Machine’ - SAN advertising award for the ‘Kick in the Mix' campaign in cooperation with PepsiCo- In charge of several new product launches such as Pepsi Kick and Mountain Dew in the Netherlands

    • The heineken company

      Dec 2012 - Aug 2020

      - Responsable for building the 0.0% and Radler category globally - Launched Radler in +10 countries and realised consistant double digit growth in existing markets- Developed global category strategy, defined key growth drivers and translated into Growth tool - Established global Radler 0.0% category, growing double digit - Innovation: global lead for new product development in Beer Mixes and 0.0%- Development and roll-out of global redesign, new key-visuals, ATL and BTL assets (incl. digital)- Responsible for developing new global LONO brand including positioning, design and communication. Show less

      • Global Marketing Manager low & no alcohol Beer & Beer Mixes (Radler), Heineken International

        Dec 2015 - Aug 2020

      • Brand Manager Wieckse

        Dec 2012 - Nov 2015

    • Brasserie nationale d'haiti s.a.

      Aug 2020 - Oct 2024
      Marketing director brasserie nationale d’haiti

    • The heineken company

      Aug 2023 - now
      Marketing capability manager africa

  • Licenses & Certifications