
Timeline
About me
Director, Media Strategy at OMD USA
Education

Monarch high school
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University of colorado at boulder
2011 - 2014Bachelor of science (b.s.) dual degree in advertising and economicsI graduated in the Fall of 2014 with a dual degree in Advertising and Economics in three and a half years. I completed courses in Advertising Media, Branding/Positioning, Marketing, Media Law and Creative Concepts. We focused on areas such as building and measuring an online presence, cultivating meaningful brand awareness and communicating a message in an innovative way. My Economics degree gave me a unique perspective of forecasting and trends, which I look forward to bringing to my career… Show more I graduated in the Fall of 2014 with a dual degree in Advertising and Economics in three and a half years. I completed courses in Advertising Media, Branding/Positioning, Marketing, Media Law and Creative Concepts. We focused on areas such as building and measuring an online presence, cultivating meaningful brand awareness and communicating a message in an innovative way. My Economics degree gave me a unique perspective of forecasting and trends, which I look forward to bringing to my career opportunities. Topics such as regression analysis, and A/B testing are valuable tools I plan to use in the working world. Show less
Experience

University of colorado
Aug 2011 - Dec 2014StudentI wrote for the CUIndependent as a News reporter & I was a member of the CU Dance Team for two years.

Boulder high school
Apr 2013 - Apr 2014Poms coach
Kappa alpha theta- beta iota chapter
Aug 2013 - Dec 2014Chapter president/ chief executive officer; chief administrative officerBeing in charge of the executive board, as well as the 258 members of my sorority helped me learn to be a more effective leader, communicator and role model. I served as the external voice of communication for my chapter to National Headquarters, the University and the community.

Heat (advertising, not basketball)
Jan 2015 - Jan 2016Media coordinator
Crispin porter + bogusky
Jan 2016 - Jan 2018Media planner
Tda_boulder
Jan 2018 - Jan 2019Senior media planner
Vail resorts
Jan 2019 - Jan 2021Senior media operations specialistFocused on onboarding and executing Dynamic Creative Optimization strategy across the 36 owned properties and resorts. This included education of the strategy to the individual resort brand teams and deployment of DCO through the software interface.

Karsh hagan
Jan 2021 - Jan 2022Senior media supervisorLead a team of planners and associates to building National media campaigns across several North American tourism accounts. This was a role where I was the primary POC for our clients and planned 4-5 campaigns a year for each account from soup to nuts: briefing to RFPing, to planning to presenting and execution/reporting.

Taps 'n toes
Jan 2021 - nowDance teacher
Omd usa
Aug 2022 - nowI am the strategic media planning partner to my clients of the US Army National Guard + Civilian brands. I strive to build an audience-first activation framework to ultimately deliver a unique and holistic campaign strategy across media channels and tactics. I collaborate with inner-agency teams from creative teams to Marketing Science and investment channels and sports marketing teams to build and ultimately deploy the most strategically sound media campaigns for the Army. I manage a team of planners and managers across various planning timelines as well as day to day execution of the current fiscal year plan. I am the primary point of contact for my brands across the OMD infrastructure as well as to my clients. Show less
Director, Media Strategy
Oct 2024 - nowAssociate Director, Media Strategy
Aug 2022 - Oct 2024
Licenses & Certifications

Nyu film | tisch film industry essentials program
Nyu tisch school of the artsApr 2022
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