Experience

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  Reshet.tv

  Jan 2005 - Mar 2008

  Market research & strategy analyst
• 

  Cellcom

  Mar 2008 - May 2021

  • Led a team of marketing managers, responsible for all cellular marketing activities• Managed entire customers life cycle, from customer acquisition, through retention and churn management• Built annual budgets and set monthly goals, Tracked the business performance and conducted marketing activities to support the business and financial goals• Planned and executed annual marketing plans• Was responsible for Revenue Increase from cellular added value services. Performed product characterization and competitive analysis, Built business models, performed ROI calculation, led the service development done by the IT teams, planned the service launch, set sales goals and carried out marketing activates to promote the service• Defined customer management policy, in order to maximize their activity potential in terms of ARPU, customer loyalty and satisfaction Show less • Overall Responsibility for all marketing activities of the “Cellcom Abroad” ServiceDeveloped, built, defined pricing policy and launched new customer programs and services, in order to increase market penetration and achieve sales and profit targets• Managed cross-organizational marketing projects end-to-end, in coordination with various intra-organizational departments (IT, Engineering, Legal, Finance, etc.).• Established business collaborations with external partners• Managed the product’s digital marketing. Was in charge of sale promotions, customer experience and marketing campaigns• Was responsible for conducting marketing researches and data analysis, in order to monitor the service business performance and to identify customers trends and needs Show less • Performed complex marketing analysis, in order to identify business and marketing problems and translate them to actionable insights• Achieved deep data driven understanding of the market, and supplied guidance to the marketing managers in their business decision making • Led new services and marketing activities from concept to final analysis- understanding the world of content, charactering requirements in front of the IT division, developing reports and performing post launch analysis• Built and maintained reports to monitor business performance Show less

  • Head of private sector marketing (cellular division)

    Jul 2018 - May 2021

  • Marketing Manager, “Cellcom Abroad” Service

    May 2015 - Jul 2018

  • Customer Loyalty Marketing Manager

    Jul 2012 - May 2015

  • Strategic Marketing Analyst

    Mar 2008 - Jul 2012
• 

  Max מקס

  May 2022 - now

  Head of product marketing