
Timeline
About me
Marketing Manager - Property development
Education

Southern new hampshire university
2007 - 2009Bachelor's degree business administration and management, general
Experience

Help international college
Apr 2004 - Dec 20091. Served as program coordinator in the American Degree Program Department. Assigned to handle the department’s affairs from administration, counseling, marketing to student affairs for more than 300 students. 2. Skilled in developing reports required for managing internal and external meetings between parties and partner university, Southern New Hampshire University3. Monitor methods and content of educational or student activity programs. Determine the scope of educational program offerings, and prepare drafts of program schedules and descriptions, to estimate staffing and facility requirements. 4. Liaised with parents and staff to discuss educational activities and policies, and students' behavioral or learning problems. 5. Set educational standards and goals, and help establish policies, procedures, and programs to carry them out. 6. Monitor students' progress, and provide students and teachers with assistance in resolving any problems. 7. Review and evaluate new and current programs to determine their efficiency, effectiveness, and compliance with state, local, and federal regulations, and recommend any necessary modifications. 8. Also tutored on the Diploma in Business programme (Management subject “Work andOrganization” in 2009)9. Voted as best administrative staff of the year 2009. 10. Led the American Degree Program department to be the best school in the college. Show less
Program Coordinator
Aug 2008 - Dec 2009Senior Account Assistance
Apr 2004 - Jul 2008

Mid valley city sdn bhd
Jan 2010 - May 2012Senior advertising & promotion executive1. Served as Senior Advertising & Promotion Executive to handle all marketing and promotional in the mall. Objective is to create different shopping experiences for the shoppers and to retain, reward and create more genuine and loyal customers. 2.Developed and skilled in project management which includes event/project planning, media planning, event/project execution, monitoring and result-driven. 3. Worked with few creative agencies in the city for collaterals and ideas development.4. Serviced few big retailers/brands in the market, in term of assisting them to achieve greater brand awareness, positioning, sales and shoppers’ footfall to their outlets.5. Prepared the yearly marketing plan which covered from yearly event planning, timeline planning to budget planning. 6. Selling of promotional space in the shopping mall to the tenants to help them to create better visibility in the mall, to generate higher sales and create different shopping experience for the shoppers. 7. Involved in the website development for the Advertising & Promotion/Marketing related, from idea development, content pages and layout presentation. Experienced Gained: -Marketing experience in the retail/mall industry, event planning and execution knowledge and skill, and account servicing. Show less

Asian pac holdings berhad
Jun 2012 - Nov 2015Assistant marketing manager1. The main task was to lead the marketing department with five executives and report to Leasing and Marketing Director. 2. Pre-opening management set-up of Imago Shopping Mall.3. Setting up of the marketing department before the mall opening. This includes recruitment of staff, preparing of department Standard of Procedure (SOP), marketing yearly planning, marketing budget, job allocation and etc. 4. Responsible for all digital platform creation, management and content material. 5. Accomplished all the marketing and event planning for the company. Had successfully organized the shopping mall product launch event in 2012, the tenant signing ceremony event and annual dinner in 2013, Imago Mall Grand Opening in 2015 and many other festive event in the mall. 6. Responsible for all A&P, marketing communication, client/tenant servicing and leasing of promotion areas & advertising spaces in the mall.7. Liaison with the PR agency for all PR related matters such as press conference, interviews, media engagement, media planning and collateral material. 8. Posted to Shanghai for 9 months to understand the shopping mall culture and working culture for Asian Pac (Shanghai) Co, and to bring back the experience to Malaysia. Experienced Gained: -Revival of an incomplete shopping mall development, creating and management of a new marketing department, knowledge on PR related matters. Show less

Homesign network sdn bhd
Apr 2017 - nowMarketing manager1. To manage and supervise the sales & marketing team to ensure that the team manage to achieve company’s business objectives, goals and target.2. To plan, coordinate and implement marketing programs and strategies, A&P and all aspects of marketing to increase sales revenue.3. Responsible for company’s digital and social media platform, communication content and material.4. Liaise with the media agency for all media related matters such as interviews, media engagement, media planning and press material.5. Responsible for all the company’s events and functions such as ground breaking, sales event, product launching, site visit, signing ceremony and etc.6. To be heavily involved in project development planning. Working very closely with architect and consultants to develop development plan (DP) and building plan (BP) for upcoming mixed development project in Kota Kinabalu.7. To work very closely with international retail consultant, SRE (Synergistic Real Estate Management & Network) for the shopping mall development planning from market research, floor plan design, M&E design, leasing & marketing strategies development. 8. Responsible for product/project conceptual, presentation and planning brief to management, consultants and agenciesExperienced Gained: - Knowledge and skill required to be involved in a new project development especially on mixed development project. Show less
Licenses & Certifications
- View certificate

The fundamentals of digital marketing
Google digital garageApr 2020 
Training courses ‘complex marketing & leasing – part one’
Ppk malaysiaJan 2011
4th annual shopping mall conference, kl
TrueventusJan 2014
8th annual shopping mall conference, kl
TrueventusJan 2018
3rd annual shopping mall conference, bangkok
TrueventusJan 2013
Strata property management seminar 2019 – good governance & good practices in a developed economy
Fiabci - the international real estate federationJan 2019
Languages
- enEnglish
- maMalay
- chChinese
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