Jeff Lasch

Jeff lasch

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location of Jeff LaschSt Paul, Minnesota, United States
Phone number of Jeff Lasch+91 xxxx xxxxx
Followers of Jeff Lasch834 followers
  • Timeline

    Mar 2004 - May 2013

    Senior Product Manager

    Milestone AV Technologies
    Jul 2008 - Dec 2011

    Inventory Specialist

    Apple
    Jun 2013 - Feb 2019

    Senior Product Line Manager

    Octane Fitness
    Feb 2019 - Dec 2020

    Senior Technical Product Manager

    North Pole Engineering
    Dec 2020 - Apr 2022

    Product Manager, Jamf Pro

    Jamf
    Current Company
    Apr 2022 - now

    Director - Product and Marketing

    ErgoAV
  • About me

    Director - Product and Marketing

  • Education

    • University of minnesota-twin cities

      1999 - 2004
      Bachelors history & mass communication

      Mass Communication and History

  • Experience

    • Milestone av technologies

      Mar 2004 - May 2013
      Senior product manager

      Developed consumer product road maps in multiple categories and product lines involving more than 100 products and $100 million in revenueResponsible for key product category metrics, including revenue and P&LLeadership experience with directing cross functional teams to achieve program objectivesSupervisor experience through leading and mentoring Associate Product ManagerBusiness-to-business experience through co-developing product lines with Fortune 500 retailersExperienced in defining and integrating new and innovative processes within the organization Show less

    • Apple

      Jul 2008 - Dec 2011

      Responsible for managing physical inventory within a retail store environment Part of a high-performance team that posted four of the top 10 physical inventory scores in our region - including the best score in the company's history Delivered professional service to customers with an emphasis on providing the best solution to meet their needs Provided high levels of one on one customer service in a fast paced environment

      • Inventory Specialist

        Nov 2010 - Dec 2011
      • Sales Specialist

        Jul 2008 - Nov 2010
    • Octane fitness

      Jun 2013 - Feb 2019
      Senior product line manager

      Managed mechanical and digital product lines in the specialty retail, commercial and digital channelsResponsible for creating and maintaining product road maps in both mechanical and digital product categoriesLed internal and external teams that produced Octane’s first mobile app (iOS and Android) that leveraged Bluetooth connection to fitness equipment Led team that developed and marketed a new product category, the Zero RunnerExperience working with mechanical, electrical and software teams, including external teams and consultants International experience with traveling for trade shows, leading sales training sessions and communicating with team members across the globeCreated and managed project budgets, internal cost targets, forecasts and project schedulesResponsible for aligning executives and key stakeholders on project objectives driving approval through a stage gate processPart of the company’s leadership team, helping chart key strategic initiatives to drive success in all areas of the business Show less

    • North pole engineering

      Feb 2019 - Dec 2020
      Senior technical product manager

      Product Management and Development Leader- Spearheaded the roadmap creation and execution for both consumer and commercial products.- Led cross-functional development teams, including mobile development, firmware, mechanical, and industrial design.- Co-created and implemented comprehensive marketing strategies and messaging - Introduced the Runn product, transforming any treadmill into a smart treadmill.- Launched the Configurez mobile app, enabling product updates and calibration via Bluetooth. Show less

    • Jamf

      Dec 2020 - Apr 2022
      Product manager, jamf pro

      Product Management Leader | Driving Innovation and Customer-Centric Solutions at Jamf Pro-Led strategic roadmap development for Jamf Pro, focusing on enhancing enrollment and configuration workflows to boost user experience.-Directed three cross-functional development teams, ensuring alignment and timely delivery of product initiatives.-Managed and mentored Product Owners, fostering team growth and high performance.-Collaborated closely with enterprise clients, refining features and workflows based on customer needs and priorities.-Analyzed market, customer, and competitor data to identify product opportunities and create compelling business cases.-Partnered with strategists and engineering leaders to align the product roadmap with Jamf’s corporate goals.-Built strong stakeholder relationships to gather feedback and communicate a clear product vision.-Acted as the product spokesperson, driving awareness and understanding of Jamf Pro's value.-Led decision-making on product releases, maximizing team output and business impact.-Measured product success and informed ongoing optimizations through performance analysis.-Defined functional and non-functional requirements to ensure market-fit solutions.Achievements:-Launched multiple high-impact features, boosting customer satisfaction and adoption.-Improved team productivity through effective leadership and mentorship.-Strengthened client relationships, fostering trust and long-term partnerships. Show less

    • Ergoav

      Apr 2022 - now

      -Lead cross-functional Product and Marketing teams, driving alignment and execution.-Define and executed product strategy, guiding development from concept to launch.-Develop and implement scalable pricing models to optimize revenue.-Own marketing strategy, including social media, tradeshows, PR, and advertising initiatives.-Direct website management, content creation, and campaign execution to drive engagement.-Create and refine GTM messaging, positioning products effectively in competitive markets. Show less -Built comprehensive product roadmaps informed by customer insights, market research, and trends.-Developed data-driven pricing models to maximize market potential.-Led strategy and development for high-impact product launches.-Managed collaboration with external design firms to ensure seamless development and delivery.-Drove cross-functional collaboration between engineering, design, and sales teams to ensure alignment and successful product delivery.-Conducted competitive analysis to identify market opportunities and refine product positioning. Show less

      • Director - Product and Marketing

        Apr 2023 - now
      • Senior Product Manager

        Apr 2022 - Mar 2023
  • Licenses & Certifications