Experience

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  Ebiquity plc

  Sept 2013 - Nov 2014

  Advertising analyst

  Managed the PepsiCo, Tropicana, Nestle-Waters, and J&J OTC accounts writing campaign assessments on their competitors in the market. SQL software was the main portal used to build out each client’s portfolio which consisted of thousands of ads from over 20 different countries.

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  Starcom mediavest group

  Dec 2014 - Aug 2015

  Reporting solutions analyst

  Created over 100 insightful data-driven reports for Starbucks that were digestible to the client as I made the data more human and fun. The reports centered around the performance of Starbucks’ banner ads; I used ad tracking software such as DFA, Nielsen's Vizu, Integral, iAd, Innovid, comScore, Rev Trax, AdParlor, Twitter Ads to formulate each campaign's unique story.

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  Initiative

  Jun 2016 - Jul 2017

  Sr. analyst

  Built easy to navigate Tableau dashboards for Boeing, Massachusetts Financial Services, and Aramark on a weekly and monthly basis, and presented campaign reports to VPs and Directors of Marketing Analytics to make sure that campaign success was clearly understood.

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  Omd usa

  Jul 2017 - Jul 2019

  Manager, marketing sciences

  Organized McDonald's paid media campaign reporting with an emphasis on data automation and marketing strategy. Cleaned up data through numerous Alteryx workflows to update star schema SQL tables, and created interactive dashboards though Tableau for each McDonald’s campaign. Worked closely with vendors and media partners to determine the best tools and brand studies. Developed and presented campaign insights centered around app acquisition/retargeting and location based in-store visits by marketing channel/tactics to senior leadership teams. Show less

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  Adidas

  Aug 2019 - Aug 2021

  Manager, digital analytics

  Contributed to the US ecommerce and digital department growth that closed over $1B in demand onadidas.com and consumer apps for the first time in company history in 2019 and again in 2020 by serving as the platform expert for Performance Marketing Analytics. Leveraged adidas’ paid media, ecommerce, and digital data to set daily traffic and conversion targets, supporting key stakeholders with actionable insights, goal setting, and strategic recommendations across channels that lead to above target YoY growth in both traffic and demand. Designed and implemented attribution modeling, incrementally testing, and ROI monitoring in order to initiate new reporting structures and visualizations that distill best practice guidance to help inform leadership direction. Show less

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  The walt disney company

  Aug 2021 - Jun 2022

  Manager, digital analytics

  Designed impactful reports and dashboards to evaluate the effectiveness of marketing campaign performance, website traffic and revenue, and industry trends. Developed measurement frameworks and data workflows in order to leverage a variety of different internal and external data sources (including marketing, media, digital, customer, sales, and product data) to conduct analysis and guide strategic recommendations. Responsible for understanding how guests interact with shopDisney.com, Disney stores, and third-party retail businesses, which consists of more than 100 different categories. Show less

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  Nike

  Jun 2022 - May 2024

  Lead, insights & analytics manager, experience science/ marketing science - apla

  Explored the consumer experience impact of targeted communications, content published to nike.com and Nike apps, as well as marketing tactics in order to understand member journey trends and shifts in purchase behavior. Collaborated closely with the Media Mix Modeling team to see where our best return on investment would be in the future. Established 15+ forward facing dashboards from concept and data blending to design and launch for the Email, Push, SMS, Flagship Content lead teams to quickly obtain reporting so that they could more effectively manage their business strategies across 23 different countries. Show less

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  Deloitte digital

  Jul 2024 - now

  Dc senior consultant

  Clients and Markets:Advertising, Marketing, and Commerce:Experience Agency