Experience

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  Greystar

  Jul 2016 - Nov 2017

  Marketing assistant

  -Created marketing plans for occupancy initiatives -Ordered marketing collateral items-Compiled community emails and text messages using Mail Chimp-Delivered presentations on the San Diego State campus to promote BLVD63 Apartments and advise students on apartment living options-Collaborated with campus organizations including San Diego State Associated Students, Greek Life, and Athletics-Negotiated San Diego State Athletics sponsorship contracts as well as sponsorships for Greek Life philanthropic events-Knowledge of California Fair Housing laws which prohibits discrimination in housing-related transactions-Posted and edited content on properties’ social media pages such as Facebook, Twitter, and Instagram Show less

• 

  Pierce education properties

  Dec 2017 - Aug 2018

  -Updated and maintained social media sites: Instagram, Twitter, Facebook, Snapchat-Performed audits for social media and website content-Tended to reputation management using Entrata and Google My Business for Yelp, Facebook, and Google reviews.-Coordinated campus marketing events and off campus marketing opportunities-Served as outreach liaison to on-campus partners to generate brand recognition and increase prospects-Determined mutually beneficial sponsorship and executed terms of sponsorship contracts with San Diego State Athletics, Associated Students, and Greek Life-Delivered presentations on the San Diego State campus to promote BLVD63 Apartments and advise students on apartment living opportunities-Performed community outreach in order to create good relationships with local businesses and the local community-Implemented creative marketing and advertising strategies and solutions that adhere to budgeted guidelines-Conducted email marketing campaigns using Entrata-Created marketing plans for occupancy initiatives -Developed marketing reports that highlight the property's resident relations as well as the marketing success on social media-Designed and develop promotional materials-Created and edit promotional videos Show less

  • Leasing & Marketing Professional

    Jun 2018 - Aug 2018

  • Marketing Assistant

    Dec 2017 - Jun 2018
• 

  We end violence

  Jan 2018 - May 2018

  Media analysis intern

  -Researched media for trends in popular culture-Analyzed trends on social media and its impact on youth-Created educational presentations that included dominant discourses in society-Edited peers' presentations on social trends using Keynote

• 

  Fairfield residential

  Nov 2018 - now

  - Curates and project manages quarterly marketing campaigns increasing engagement by 2,235%, followers by 62%, and driving user-generated content- Implements organic & paid social media strategies, establishes SOPs, and optimizes content across platforms to enhance SEO performance (Instagram, Facebook, TikTok, LinkedIn, Pinterest, YouTube, X, Google, WordPress, websites, email, SMS)- Versatility using social media management tools to publish content and reports to highlight KPIs (Sprout, Reputation.com, Hootsuite, Soci, and Google Analytics)- Provides creative direction to production and social media vendors to create shot lists, write scripts, select talent, and coordinate content shoots from conception to final deliverables- Leads influencer marketing strategy and campaigns- Stays up to date and proactively conducts research on social trends and pop-culture- Head of Reputation Management - oversees public reputation for over 140 apartment communities and corporate (Google, Facebook, Modern Message, Apartments.com, Glassdoor, Indeed)- Launched a national reputation program which raised overall portfolio reputation by 25%- Provides guidance to Portfolio Marketing Managers, Regional Managers, and Community Managers in writing effective responses for crisis communications, public-facing reviews, or allegations- Trains/mentors internal team members in content strategy and reputation to share knowledge in the industry and streamline work-flow Show less

  • Senior Social Media & Reputation Manager

    Aug 2022 - now

  • Social Media Specialist

    Mar 2020 - Aug 2022

  • Regional Marketing Manager

    Jun 2019 - Mar 2020

  • Marketing Coordinator

    Nov 2018 - Jun 2019
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  Freelance

  Jan 2022 - now

  Beauty, wellness, and lifestyle content creator

  - Creates paid UGC content and influencer partnership posts using style guides for global brands like YSL, Lancôme, Gymshark, Lemon8, Topicals, Merit Beauty, 4AM Skin, Love Wellness, Ryze, Imperfect Foods, and 4D Clean Energy - Comprehensive understanding spanning the entire industry spectrum: ranging from a business vantage point, to that of an influencer, and naturally, that of a consumer.