Experience

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  Gorry's pharmacy/ gorry's all things natural

  May 2008 - Sept 2010

  Pharmacist assistant/sales
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  Monsoon accessorize

  Sept 2010 - May 2013

  Sales advisor/merchandiser

  Developing both window and in store displaysCampaign implementationCustomer ServiceMeeting quantitative and financial sales targets

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  River island

  Nov 2011 - Sept 2012

  Sales assistant
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  Latham & watkins

  May 2013 - Aug 2013

  Guest services intern

  Spent a summer working in Guest Services for a leading law firm.Worked closely with IT, housekeeping and event organisers to make sure both client and internal meetings and events ran as successfully as possible. Dealt with caterers and restaurants to ensure accuracy in both delivery times and also to make sure all dietary requirements of attendees.Gained a very high level of communication skills using many forms such as phones, emails and intranet.

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  Dubarry of ireland

  Sept 2013 - Sept 2014

  Marketing assistant

  Management of National and International media bookingsCoordination of National & International Sponsorship activationsDevelopment of Catalogue & Point of Sale for direct and wholesale businessCreation of Visual Merchandise Guidelines for Flagship storesEvent Management

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  Lidl ireland

  Jan 2015 - Mar 2018

  Activation of Lidl’s sponsorship of the Ladies Gaelic Football AssociationResponsible for developing and delivering brand building strategies around key product areas eg. Baby and Organic inline with market segmentation and company KPIsManaging relationships, briefs, workflow and meetings with multiple agenciesBudget Management, forecasting and strategic planning Management and coordination of all Lidl Brand Ambassadors Development of awards strategy as part of Lidl’s commitment for the continued export of Irish produce across EuropeEnsuring all campaigns ran across multiple channels including traditional and digital media along with an in store presenceHighlights;'Sports Campaign of the Year' 2018 Irish Sports Industry AwardsEuropean record breaking attendance for the 2017 TG4 Ladies All Ireland Football Final'Sponsorship of the Year' European Sponsorship Awards 2017'Best Discount Retailer of the Year' Best in Fresh Awards 2017 Show less Management of trade marketing development and implementation Project managing campaign brochures development, print and distributionPrint Support for LGFA sponsorship including launch event Advertising point of contact for regional merchandising teams to ensure all signage was ordered and installed for the opening of new storesCost Management including tendering, raising purchase orders and contract reviewsAdvertising representative for countrywide rollouts for internal department campaigns Liaising with internal departments and outside agencies in the development of concepts & campaigns Show less

  • Sponsorship Supervisor

    Sept 2016 - Mar 2018

  • Advertising Projects & Print Coordinator

    Sept 2015 - Sept 2016

  • Media Assistant (Maternity Cover)

    Jan 2015 - Sept 2015
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  Flash entertainment

  Apr 2018 - Feb 2019

  Senior marketing associate- fifa club world cup & afc asian cup loc

  Responsible for the development and role out of a bilingual TTL campaignManagement of the tournament brand across all consumer touch points Development of media plan for the AFC Asian Cup UAE 2019Coordination of marketing activity and creation of assets for Community activations including schools outreach, mall activations and fan zonesLeadership of the Women in Sport initiative ‘It’s My Game Football Festivals’

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  Liberty insurance ireland

  Mar 2019 - Sept 2021

  Brand manager - western european markets

  Development of Brand and Media Strategy for Western European Markets (Ireland, Spain & Portugal)Activation of the Liberty Insurance All Ireland Camogie ChampionshipsGrassroots activation of the Camogie Made Us campaignCampaign creation and management across multiple product groupsManagement of ATL, Social Media and Email CommunicationsEvent management for PR launches, internal updates and sponsorship activitiesBudget Management and reportingRelationship management with stakeholders, rights holders and agencies Show less

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  Procter & gamble

  Oct 2021 - Nov 2022

  Senior brand manager

  Responsible for Marketing, PR and brand building activities across the following brands:Olay, Pantene, Aussie, Head and Shoulders, Herbal Essences, Tampax, Always, Always Discreet and Old Spice

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  Bank of ireland

  Nov 2022 - now

  Sponsorship manager