Experience

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  Universidad autónoma de occidente

  Jan 2017 - Jan 2020

  Administrative assistant
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  Fondecom

  Mar 2021 - Dec 2022

  Marketing communications assistant

  Creation of the Strategic Communications Plan, digital agency management, writing newsletters and blogs, design, recording and editing of videos and audios, administration of social networks, analysis and reporting, email marketing campaigns, text messages (SMS) and call-blasting. Management of internal communication, design, conceptualization and management of marketing campaigns with a focus on promotion and positioning and management of communication at the institutional and brand level.

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  Comparasoftware

  Dec 2022 - Jun 2023

  Content manager

  Market research on key business trends with a focus on user experience, UX writing, keyword research for SEO and SEM, implementation of A/B tests and heat map for web page optimization, co-design content plan, analysis and reporting, creation of lead magnets and email marketing.

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  O-lab app

  Jun 2023 - Sept 2023

  Marketing manager

  Content strategy development and social media posting, guidelines for generating high-quality leads on Facebook and LinkedIn Ads, B2B prospecting on LinkedIn and Apollo.io, informative and nurturing email marketing strategies, blog writing and WordPress blog publishing, assistance in creating lead magnets, and management and moderation of live sessions on multiple platforms.

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  High stakes injury law

  Oct 2023 - Sept 2024

  Social media manager

  I developed a comprehensive social media strategy to enhance the brand's presence across various platforms, including YouTube, TikTok, LinkedIn, Facebook, and Instagram. Additionally, I was responsible for copywriting, trend analysis, video editing, graphic design, content scheduling, and performance analysis to achieve impactful results.