
Timeline
About me
AVP - Sr. Product Manager at Lintasarta l MBA l Corporate Finance l Project & Product Management l UI/UX l GTM & Strategic Management I AI/ML, Investment, Capital market, Fintech & Industry Solution
Education

Institut teknologi bandung
2016 - 2019Bachelor of science - bsc - sbm itb business administration and management, general• Concentration in Human Resource, particularly on Internal Corporate Leadership Crisis management.• Internally assisted PT Pos Indonesia leadership crisis in 2019 by identifying four new leads of potential internal disruption.

Cardiff university / prifysgol caerdydd
2019 - 2021Master of business administration - mba distinction; gpa > 3.5Activities and Societies: Student Consultancy Society, Basketball Society, Entrepreneurial Society, Student Rep, Bright Network Community, Indonesian student Society • Concentration in Digital Marketing, particularly on Crisis Loyalty Branding through clever use of SEO & SEM.• Cardiff Award (2020): Volunteered to consecutively improve 346 students learning experience through effective feedback improvement and invested 40+ hours to support the university student employability project.• Achieved a Distinction grade and excelled in every marketing & strategy courses.
Experience

Antemeridian watch
Aug 2017 - Nov 2018Co-founder & head of event and logisticA start-up company that operates in the fashion & Apparel industry that sell authentic watches organised by 20 students. Naufal was in charge of designing every booth for every event and structured logistic plans for the equipment and stocks. He also has full responsibility for the event failure if the booth doesn't attract the targeted market also the delay on equipment and stock arrival. • Generated the best logistic route to transport the goods 1 hour early and no damage.• Managed to decrease the logistic cost by 32.5% without decreasing the transport quality.• Fundraised £10,000+ through sponsorships from 10 companies, four personal grants, and five events for awareness campaigns. • Awarded as the best retail booth from three entrepreneur events with attendances ranging from 400 and 2,000 people per event.• Built partnership with 10+ social media influencers and successfully made the brand recognised across ASEAN. Show less

Pt adaro energy, tbk
Dec 2018 - Feb 2019Project management internNaufal was given the responsibility to assist one of the company's project. The project involves analyzing the company's QHSE performance periodically and creating an interactive annual report in the form of a magazine for the executives. • Co-managed a project that involves 384 employees and six senior executives revolving Health & Safety improvement.• Co-developed a project management tool to efficiently organized 25 ongoing projects simultaneously with real-time KPI metrics.• Aided the QHSE team by analysing 247 employee queries using SQL regarding QHSE problem. Show less

Moove.to
Jan 2020 - Apr 2020Marketing research team leadA property tech startup company in Cardiff. Naufal has been working with his team to help the company gain insight toward the current market condition in Cardiff and provided the company with a strategy to penetrate the targeted market. • Produced three market research on potential areas and forecasted four new market segments from 1000+ gathered surveys.• Led a team of three to present a product marketing launch pitch to investors.• Spread 1,000+ surveys across Cardiff and gained 25% conversion rate from it within three months.• Managed to drive a team of 3 consultants with excellent productivity each week by using a combination of effective prioritization, efficient project planning and flawless project execution provided with a clear scalable weekly objective. Show less

Genesis health & social care ltd.
May 2020 - Sept 2020Business development & strategy associateA growing Healthcare agency that has been established since 2012 based in Cardiff. Naufal is tasked to improve the company's business strategy through various method and alternatives to gain more clients.• Boosted the customer's conversion rate by 15% through service restructuring based on qualitative & quantitative data analysis.• Generated 15 new leads and secured four business partners (HC-One, Hafod, & Cardiff Council) for the brand exposure plan.• Recreated the company’s website with compelling contents and increased site traffic by 3,467 new visitors within three months.• Coordinate directly with the CEO and Co-Founders to increase the company’s new client and job applicants’ traffic by 10% through digitally transform the company Show less

Bright network
Jun 2020 - Jul 2020Intensive virtual internship program provided by Bright Network and its partners (Bain&Company, Alpha FMC, PWC, Elixirr, Accenture, Capital One, and PA Consulting) completed with extensive seminars of knowledge and practical skills towards the consulting industry and a real case study about UK's Chocolate & Confectionery company's change management plan towards tech innovation.• Developed comprehensive market research about the industry completed with the recommended solution and the project's plan. Show less Intensive virtual internship provided by Bright Network with its partners (Accenture, EY, Google, Goldman Sachs, Vodafone, Lloyds, Atos, P&G, Bloomberg, PWC, GSK, Ofcom, IHS Markit, and Citrix). Completed with extensive seminars about the Agile Software development process and Project management process.• Created a detailed project management plan on facial recognition feature in a banking App by acting as a product manager to craft a design sprint of multiple User stories and its acceptance rate. Show less
Internship Experience UK - Consulting
Jul 2020 - Jul 2020Internship Experience UK - Business, Operation and Marketing
Jul 2020 - Jul 2020Internship Experience UK - Investment Banking
Jun 2020 - Jul 2020Internship Experience UK - Technology
Jun 2020 - Jul 2020

Sinarmas mining
Sept 2021 - Jan 2024Leading the group product team and designer (UI/UX) team to produce a seamless user journey both in internal process and Application. Positioned in 3 different Jobdesc as Product Manager, Product Owner & Ui/UX Design Lead• Manage 50+ digitization projects/products across 4 BUs in order to accelerate the current traditional business process.• Reduced the group total budget of 1.2 Billion IDR for full rebranding (Website, Graphic design, Logo, etc.).• Increase the Equity businesses transaction value by +400%, a total of 15.5 Billion IDR & Retail transacting customers by +200% (from 39 customer to 230 customer) via website, Events & app improvement.• Mitigate Equity Businesses by 4 trillion IDR worth of transaction YTD 2023 from money laundering & penalty worth of 10 Bio per detection.• Increase Mutual Fund Investment Businesses AUM by 400 Billion IDR through multiple new product development and internal (i.e. CRM, StarTrack, Midware, etc.) • Increase Credit Rating Businesses productivity by >50% from previous SLA of regular 4-5 days into 1-2 days, includes >90% of process digitalization. • Increase administrative securities bureau businesses Revenue by 207-524 Million per year through new digital dashboard product. Show less Part of SInarmas mining 1 year management trainee program with multiple job rotation. Which has the ambition to be the next future CXO for the companyBerau Coal Job Rotation (Financial Analyst & PMO)Worked with teams to support the vendor tendering process & acted as the financial and business analyzer in multiple projects.• Manage 2 big projects that value over 8 Million USD & able to create possibility chances to reduce the cost by 109%.• Be the key PIC for the 5+ projects for external vendors & Internal users.• Valued 3 projects with a total of 5+ Billion USD in revenue and potential of EBITDA ranging from (90) - 442 Million USD .• Successfully Coordinate with teams & respected users to Gained Approval for the Best Supply Chain Scenario from the BOD and Management Team in ISC from 10+ possible created scenarios • On the spot support 6-8 Department in resolving their issues revolving critical projects (Manage 10+ project simultaneously).• Acted as the Risk Mitigator to Prevent Negative EBITDA from respected scenarios, through costing, supplychain, Asset Management, & pricing sensitivity analysis. Show less
Digital Product Manager & UI/UX Design Lead - Financial Industry
Jan 2023 - Jan 2024Digital Product Specialist - Financial Industry
Aug 2022 - Jan 2023Financial Analyst Development Program (FADP Batch 3)
Sept 2021 - Sept 2022

Lintasarta
Jan 2024 - nowAssociate vice president (sr. product manager) - financial industry solutionLeading the product development & management team for several products in the financial industry solution department (Internet & mobile banking platform, e-KYC & Wealth management system)• Currently cooking on a new revolutionized financial AI related product in Indonesia
Licenses & Certifications
- View certificate

Fundamentals of digital marketing
Google digital garageApr 2020 - View certificate

Google campaign manager certification
GoogleJul 2020 - View certificate

Product marketing foundations
LinkedinJan 2021 - View certificate

Google analytics individual qualification (gaiq) certification
GoogleJul 2020 - View certificate

B2b marketing foundations
LinkedinFeb 2021 - View certificate

Google ads display certification
GoogleJul 2020 - View certificate

Advanced product marketing
LinkedinJan 2021 - View certificate

Cardiff award
Cardiff university / prifysgol caerdyddApr 2020 
Ielts academic
Ielts officialMay 2019- View certificate

Google ads search certification
GoogleJul 2020
Honors & Awards
- Awarded to Naufal Dzaki NurhidayatWOW CASE COMPETITION 2019 TOP 5 FINALIST and 3rd WINNER ON PERTAMAX PAPERCRAFT CHALLENGE Markplus Inc and Pertamina April 1, 2019 The 7th annual prestigious business case competition that held in Jakarta marketing week. Competed against 187 teams nationwide to assist Indonesia’s largest petroleum company, PERTAMINA. By designing a comprehensive marketing strategy pitch (include innovative messaging, positioning and value proposition frameworks) to boost their product sales.
- Awarded to Naufal Dzaki NurhidayatCIMB 3D Conquest 2018 National Finalist in Fintech Track CIMB December 1, 2018 A Digital Competition held by CIMB that consists of 3 main tracks, such as; Fintech, Data Science, and Coding master. Selected as one of the 130 teams from 2000+ teams to represent Indonesia across ASEAN to disrupt the banking world using credit score machine learning algorithms. Dzaki and his team manage to Invented innovative ways to integrate P2P into banking service where bank clients act as the lender for the chosen borrower. Borrowers are approved using Credit Score Machine Learning.
- Awarded to Naufal Dzaki NurhidayatL'OREAL Brandstorm 2018 National Finalist L'OREAL Indonesia May 1, 2018 A Marketing Competition held by L'OREAL across the world. Nominated as the top 9 finalists from 276 teams In Indonesia to compete for the spot to represent Indonesia worldwide in Paris by reinventing the professional salon customer experience from start to end of product development. Reinvent the professional salon experience of the future. Dzaki and his team able to make a comprehensive business strategy and creating a well-defined product that could enhance the beauty industry. By equipping… Show more A Marketing Competition held by L'OREAL across the world. Nominated as the top 9 finalists from 276 teams In Indonesia to compete for the spot to represent Indonesia worldwide in Paris by reinventing the professional salon customer experience from start to end of product development. Reinvent the professional salon experience of the future. Dzaki and his team able to make a comprehensive business strategy and creating a well-defined product that could enhance the beauty industry. By equipping an advanced 3D hologram tool for an easy hair consultation and hairstyling. Show less
Volunteer Experience
Mentor/Advisor - Batch 1
Issued by Bangkit Academy led by Google, Tokopedia, Gojek, & Traveloka on Apr 2024
Associated with Naufal Dzaki NurhidayatMBA Student Representative Chairperson
Issued by Cardiff University / Prifysgol Caerdydd on Oct 2019
Associated with Naufal Dzaki NurhidayatMember & Content Lead
Issued by Indonesian students association Wales (PPI Wales) on Sept 2019
Associated with Naufal Dzaki Nurhidayat
Languages
- enEnglish
- inIndonesian
- jaJapanese
- frFrench
- spSpanish
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