Experience

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  Pepsico

  Jul 2017 - Aug 2017

  Marketing contractor intern - greater china region

  Interned as a Marketing Contractor in the 7UP department of PepsiCo Greater China Region.• Worked with Chinese media contract agencies to develop legal contracts for projects worth ¥150 million in total, and followed them through internal IBM system.• Organized and participated in annual stakeholder meetings with media contract agencies to develop following season marketing strategies.• Participated in a cross-functional project with the internal media design team for a nation-wide promotional video costing ¥300,000. Responsibilities were to act as liaison with the promotion agency and the internal design team. Show less

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  The dwyer group

  Aug 2017 - Nov 2017

  Student consultant

  Baylor University consulting program in partnership with the Dwyer Group’s Five Star-Painting subsidiary.-Tasked by client, VP of Operations, to investigate and provide solutions on KPIs impacting sales closure rate, profitability, and franchise guidance.- Maintained close communications with client through weekly updates and checks, ensuring that client’s needs were met throughout and that both parties maintained coherent objectives.- Led data analysis, processing and investigation on company data policies and integration.- Proposed data policy, data integration, and UI/UX development to lay foundation for future data analytics initiatives Show less

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  Dutch lady milk industries

  May 2018 - Aug 2018

  Marketing data analyst intern

  Summer Internship with FrieslandCampina Dutch Lady South operating under the Regional Marketing Director. Responsibilities include sales reporting, data analysis, and KPI tracking- Prepared monthly national KPI reports through performance dashboards and data visualization packages, used in monthly decision making and internal environment black box analysis.-Cross-functional project on internal data ecosystem mapping project, highlighting black boxes and data flow issues.-Conducted analysis of national operational data, identifying underperforming regions for cost cutting initiatives Show less

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  Baylor university

  Aug 2018 - May 2019

  Undergraduate writing consultant

  Undergraduate Writing Consultant working at Baylor University's University Writing Center with student and faculty clients in order to consult on all stages of the writing process.Responsibilities and consulting session include:-Understanding the needs of the client and tailoring resources and session to addressing client issues and concerns regarding their writing.-Communicating and educating clients on higher order writing principles and its application to client's writing.-Providing writing consulting to clients from a wide variety of fields and genres, such as conference papers, academic research papers, thesis, and business reports Show less

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  Danone

  Dec 2019 - Aug 2023

  • Assistant Ecommerce Manager for Danone Singapore Infant Milk Formula and Alpro Plant-Based Milk sales operation for all Sub-Channels (Pureplayer, Marketplace, Grocery, QCommerce).• Responsibilities include consumer and trade promotion, on-platform campaign and marketing packages, in-store marketing and merchandising, negotiating trading terms and joint channel business plans, and on-platform digital marketing.• Led a team of 3 Ecommerce admins in setting marketing and sales objectives, demand planning, store-in-store execution, and promotion mechanics.• Delivered Aptamil +5% YoY GMV, Dugro-Mamil +3% YoY GMV, and 26% YoY Campaign GMV growth, surpassing joint business plan stretch targets despite challenging market conditions, including channel and category downturns. Show less • Ebusiness Assistant Manager for Bebelac Infant Milk Formula, leveraging content and building digital marketing for end to end customer journey with the aim to drive conversion within Danone ecommerce ecosystem.• Responsible for store merchandising and marketing operations, store content feed, livestream broadcasting, and platform media campaign purchase.• Led 8-person Ebusiness marketing team, orchestrating ecommerce channel campaigns, content strategy, and on-platform media, driving business with total IDR 312 billion GMV for Bebelac and achieving 21% YoY GMV growth, #1 market share, increased buyer AWOP 2.5kg to 3kg, and 80% digital SOV in Premium segment versus competition.• Successfully launched Ecommerce channel exclusive NPD with 360 communication strategy, activating customers through the shopper journey with personalized communication, resulting in GMV uplift of IDR 31 billion and strong proposition to loyalist users with 20% higher ABS.• Developed and executed 360 campaign plan for new superiority communication on ecommerce channel through consolidated livestream, in-platform, CRM, and Socmed education and engagement content, boosted in-platform visibility riding on peak periods, and user-generated social media content amplifying key product offering.• Built education and engagement strategy targeting top-funnel to drive shopper brand consideration through official store excellence, in-platform visibility, and Livestreaming content, with sustained 80% SOV in PSP segment. Led a 5-man team with IDR 800 million budget to develop livestreaming best practices from ad-hoc activity to building block engagement for in-platform engagement, with 30% higher overall performance versus segment.• Built engagement master data management, overseeing data capture, extraction, and analysis of livestreaming and OS engagement data. Leveraged the data for engagement analysis on strategy effectiveness, content planning, and competition performance tracking. Show less • Data Governance Analyst responsible for evaluating, developing, implementing, and maintaining data governance policies and infrastructure within the Danone Specialized Nutrition business unit.• Developed the company’s first business-facing data governance best practices and body of knowledge, coordinating with local, regional, and global governance stakeholders.• Conducted company-wide data governance assessment of current policies and practices with executive and cross-departmental stakeholders, then created an implementation roadmap towards best practice.• Implementation of data governance policies and best practices through SCRUM Use case, integrating and remediating healthcare profession master data, and applying data privacy measures to market research data.• Lead cross-function data committee with healthcare and IT Departments, guiding and overseeing the implementation of data governance policies in use case relevant data domains Show less

  • Assistant Ecommerce Manager

    Nov 2022 - Aug 2023

  • EBusiness Assistant Manager

    Jun 2021 - Oct 2022

  • Data Governance Analyst

    Dec 2019 - May 2021