Experience

• 

  Damgaard data

  Jan 1998 - Jan 2001

  1998 – 2000 Manager, Training Department, Damgaard DataI was responsible for the Training department/Administration for 2 years with 3 employees. Employment Service Project with Copenhagen center for job effort – (Arbejdsformidlingen)In a timeframe of 2 years I was responsible for setting up courses/certifications for 120 unemployed engineers and academics. Our contract with Arbejdsformidlingen gave us the full responsibility to setup a program from screening candidates, find out if the candidates had the right skills to pass the education after 45 days and pass the exam (certification) which gave them the possibility to work in our partner channel as Consultants or Developers. The courses/certifications were held in the products called Damgaard XAL and Damgaard Axapta. Results:120 unemployed Engineers/Academic passed the courses and certifications and 80% of the participants got a job in our partner channel. Print on Demand I was responsible for finding new ways to optimize the very manual way of producing training materials in a more cost-effective way that was also easier to distribute worldwide.Results:I signed a contract with a large international print on demand company that also had a large distribution network with shipments worldwide. With this setup we got a saving of approx. 70% per produced training booklet and materials were subsequently produced in the countries closest to the training partners we were to deliver to. Show less

  • Division Manager, Service/CRM

    Jan 2000 - Jan 2001

  • Training Department Manager

    Jan 1998 - Jan 2000
• 

  Microsoft

  Jan 2002 - Jan 2006

  Product marketing manager

  Product Marketing Manager C5 & NAVMy role was to help our Product Managers with marketing materials, localization, partner/go-to-market materials.

• 

  Microsoft

  Aug 2006 - Dec 2017

  2016 -2017 Microsoft. Partner Channel Development Manager, Small & Mid Market and Software Distribution ChannelResponsible for the Microsoft Distibution Channel in Microsoft Denmark. Launch of Dynamics365 Business Central to ALSO, Crayon, Tech Data, Arrow and QBS DenmarkSet up a program to find net new DYN365/CRM partnersRecruitment of O365 partners and resellers from competitors to build CRM online and/or NAV cloud practice. The program was a mix of sales training (held by me) and training/hands on labs.Results: 39 resellers participated. 4 partners started a business with 100% focus on Cloud business focusing on Dynamics365. Show less - Responsible for the transformation program called "Global Road to Repeatability (GR2R) in Denmark- Calling Days: "Close deals/Must win cases"- Reach & Scale of the SMB business in DenmarkGR2R:Microsoft Corp. introduces the program “GR2R”. This program was one of the first programs which was introduced to help partners to transform from the traditional business model to a volume model with industry and a vertical approach. One of the key components was to move away from upfront payment to a subscription model with a monthly payment. In Denmark I was responsible for launching this program and my job was to find 5-10 partners who would commit to move their business in this direction going forward. My role was to prepare these partners for the program together with our stakeholders from Microsoft Corp. and the subcontractors for this program. The overall program was to: Identify new/broader market focus, define a cloud solution set, establish differentiation, drive a cloud sales motion, help marketing to understand how to drive nurture flow from 0-40%. Likewise, the product offering should be fixed packaged solutions, use the same “standard” and reduce cost of people and cost with implementation. Results: 5 partners from the pilot had good results. 1 partner became the best performing partner worldwide and raised their average customer adds from approx. 10 net new customer a year to 45 net new customers the year after and this was set as best practice. Calling Days:Calling Days: To improve pipeline and drive lead generation and sales execution. This was training for our partners. My job was to invite the partners, build the sales material/cases and help the instructor during the program. Reach & Scale SMB (Dynamics) Business in Denmark:How? One of the findings was to have a closer cooperation with our Disti channel . Results: Stronger pipeline and our partner satisfaction was strongly improved that year. Show less -Product Marketing Manager Microsoft Retail Management System POS-Product Marketing Manager Demand Planner- Responsible for Microsoft Business Solutions Navision VIP (Online Services in Navision)- Responsible for the "Virk.dk" - Developed a concept called "Seminar in a box"Navision VIP:Product Marketing Manager – Microsoft Business Solutions Navision VIPI was responsible for the launch of this project which was an integration of online web service into Microsoft Dynamics NAV in Navision Denmark. In the same period, I was also responsible for negotiating and development of the services (providers already selected) going forward. VIP made it possible to connect Microsoft Business Solutions Navision customers with online services in a profitable way. At launch we had services from TDC forlag, currency from Oanda, Hosted webshop from ShowServer, mobile order management from Expandit, credit information from KOB and payroll from Lessor.Results: The first year we had more than 30 partners signed up for this product. Furthermore, I had a reference from Ret & Råd in Denmark who was a Layer company with +13,000 cases each year. They implemented VIP and could see the benefit of all 6 online services which made their employees more productive towards their customers. Virk.dk In 2006 Microsoft started a program towards start-up companies together with leaders in this marketplace in Denmark: KRAK, KPMG, Nordea, Ret&Råd, Multidata, Dana (De Selvstændiges A-kasse). All suppliers gave an equal amount to this program and a CD-ROM was produced as a “Get started with you company”. This package was sent out to all startups companies in Denmark during 2006-2008. My responsibility was to facilitate this program together with the above business partners and ensure that the software package was available together with marketing material. Also my role was to align with our Product Development team. Show less

  • Partner Channel Development Manager, SMB/Disti

    Jan 2016 - Dec 2017

  • Partner Sales Exe. , Dynamics SMB

    Jan 2014 - Jan 2016

  • Product Marketing Manager & Account Manager

    Aug 2006 - Jan 2014
• 

  Also group

  Jan 2018 - Dec 2020

  - Carry out budget for product ranges. - Responsible for starting and implementing market activities on Microsoft Modern Work Place and Microsoft Dynamics365, as well as coordinate this with sales resources. - Follow-up and develop future activities and routines associated with these in Microsoft Dynamics365 Sales (CRM)- Development of applications/programs/trainings/activities on both Microsoft Modern Work Place and Dynamics365 Bizz Apps (ERP & CRM) for the market. Specialist in legacy (Microsoft C5, Microsoft Navision or Microsoft NAV) to CSP cloud Dyn365 Show less

  • Program Manager

    Jun 2019 - Dec 2020

  • Cloud Sales Specialist Dynamics365

    Jan 2018 - Jun 2019
• 

  Visma

  Dec 2020 - Dec 2021

  Key account manager at e-conomic

  Account Manager for 50 customers

• 

  Readynez

  Jan 2022 - Sept 2022

  Business development manager

  Sales of talent programs, platform, and trainingProduct specialist Readynez365 platform og Readynez Talent

• 

  Danske konferencecentre

  Oct 2022 - Mar 2023

  Salgs- og kundekonsulent hos danske konferencecentre
• 

  Allerød kommune

  Apr 2023 - now

  .