Experience

• 

  Oxford brookes university

  Mar 2010 - May 2012

  Bar staff

  - General bar, events and catering services

• 

  Cornell university

  May 2011 - Aug 2012

  Sailing coordinator and youth development professional

  - Leading a team of sailing instructors, coaching children 8-15 in basic sailing for 2 summers. Responsible for the general welfare of children throughout this period.

• 

  Sony music entertainment

  Sept 2012 - Jun 2013

  Assisting product owners and digital campaign planners to launch and promote newly created compilation albums and the re-release of seminal albums from The Clash, Rage Against the Machine and the Manic Street Preachers. - Assisting the product managers in several areas; admin, copy writing, research and data analysis.

  • Digital Marketing Assistant

    Mar 2013 - Jun 2013

  • Marketing Assistant

    Dec 2012 - Mar 2013

  • Intern in Sony CMG

    Sept 2012 - Dec 2012
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  Essence

  Jul 2013 - Aug 2015

  - Experience in strategy, insights, planning and buying, campaign management and post campaign analysis whilst working for the Google Retail Team across multiple EMEA markets. - In a short time I have been able to gain the skills necessary to plan tightly focuses direct response campaigns and also wider brand campaigns. - Took on a significant amount the decision making power, and many if not all media choices and placements have ultimately been decided by myself on team plans.- Looking after tech products such as the Nexus tablet, but have also gained experience in planning for YouTube. Show less

  • Senior Investment Executive

    Oct 2014 - Aug 2015

  • Account Executive

    Jul 2013 - Sept 2014
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  Omd emea

  Aug 2015 - Jul 2016

  Digital account manager

  Acting as the key client contact for Intel globally, overseeing the strategic planning and execution of international B2C digital marketing campaigns. Directed cross-market coordination of local OMD teams to ensure seamless delivery of both B2C and B2B initiatives, driving global campaign success.- Developed the strategy, tactics and planning for Intel’s gamer targeting European marketing campaign.- Drove innovation through content partnerships, event-based mobile targeting and programmatic.- Led a B2B cost exercise to establish budget requirements for a multi-channel Intel campaign.- Orchestrated a centralised, multi-market response across African offices to a global B2C brief, delivering a cohesive multimedia campaign aimed at unlocking new market opportunities. Show less

• 

  Mavens of london

  Aug 2016 - May 2019

  Consultant

  Responsible for the generation and delivery of analytics and digital transformation initiatives for multiple Unilever brands. Managed multiple projects while serving as the primary client liaison, project manager, and analytics expert to drive impactful business outcomes.- Design and production of marketing intelligence dashboards for Unilever.- Led the relaunch of Dove’s brand website across 60 markets, improving search and engagement metrics.- Responsible for the delivery of over £900k of revenue through the Dove project.- Acted as the key client contact for several Dove business units. Show less

• 

  Kantar

  Jun 2019 - May 2021

  Senior consultant

  Leading the design, implementation, and rollout of Unilever's automated marketing intelligence solution. Managed a team of two, delivering a £660k SOW in 2019 with projected revenue of £604k in 2020. Served as project manager, client relationship lead, and subject matter expert in digital analytics and data visualisation.- Promoted into the role in June 2019 for “outstanding contribution to the company”.- Won an internal Unilever award “CMI Agency Partner of the Year” for my work on the Unilever project.- Planned the resourcing and workload for my team of 2 to deliver against the project requirements.- Line managed one team member who showed significant progression against the career framework.- Delivered £660k in revenue in 2019 and developed the scope and deliverables for a £604k 2020 scope.- Received training as a Scrum Master to improve working relationship with our development team.- Managed the resourcing of Maven’s development team on the Unilever project. Show less

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  Curve analytics

  May 2021 - Nov 2021

  Managing consultant

  Leading insights projects and analytics programs, driving team leadership, business development, and client relationship growth. Innovating internal tools and leading knowledge-sharing initiatives to enhance organisational capabilities.- Designed and then led the development of a churn risk model for British American Tobacco brands.- Pitched and led the development of an organic search tool utilising SEMRush APIs to analyse a website’s keyword rankings at scale.- Launched a knowledge-sharing initiative to capture and share expertise from complex client projects. Show less

• 

  Adverity

  Jan 2022 - Dec 2024

  Advising Adverity’s enterprise clients on platform adoption, data visualisation, and governance best practices. Responsible for autonomously leading workshops to define client needs, designing custom dashboards and data frameworks, and crafting user engagement strategies to drive organisational change and long-term success.- Designed and built usage and engagement dashboards to improve adoption for Nestlé globally.- Designed the structure of a reporting suite and 7 dashboards for Logitech’s new global consumer marketing reporting solution.- Proposed a new data governance framework for Ferrero globally, including the installation of a new Data Steward, improvement of media naming conventions, and improving the cleanliness of data.- Onboarded PepsiCo Europe to Adverity, defining data use cases and creating two dashboards.- Developed an eCommerce reporting suite for e.l.f. Beauty, with their San Francisco-based marketing team.- Represented Adverity in a pitch in Amsterdam, increasing the size and length of Reckitt’s contract.- Authored published Adverity blogs on data storytelling, measurement, compliance, and governance.- Created training materials and use cases to enhance the sales team’s digital marketing expertise. Show less

  • Senior Consultant

    Dec 2022 - Dec 2024

  • Consultant

    Jan 2022 - Dec 2022
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  T&pm

  Mar 2025 - now

  Business intelligence director