Experience

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  United airlines

  Oct 2011 - Feb 2013

  Web content manager

  - Successfully integrated the United Airlines and Continental Airlines intranet websites, ensuring and editing webpages and content to align with the new combined brand standards.- Designed, formatted, and updated intranet web pages and internal communications, including the daily internal news update, to be easily accessible to all United Airlines employees.- Collaborated with design, marketing operations, and copywriting teams to deliver concise brand messaging, inputting approved content through a content management system. Show less

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  Leo burnett

  Feb 2013 - Jul 2019

  Manager, marketing operations

  - Hired as the first Content Manager and expanded the practice to a team of seven who were responsible for the administration and delivery of online promotions, campaigns, and product page updates across several Fortune 500 accounts, with monthly on-time and error-free metrics averaging 99.5%.- Upgraded and modernized existing marketing automation tools to Adobe Experience Manager and Adobe Campaign on several accounts.- Spearheaded the creation of a unified ISO 9001-approved process for the Content Management team.- Successfully pitched new business, and met quarterly with existing clients.- Streamlined processes across the agency by conducting audits and providing feedback as a lead auditor on the Quality team.- Led the implementation of the Digital Asset Management system, complete with building out process maps, outlining best practices (initial setup/metadata/tagging), and managing change requests.- Identified a testing inefficiency and orchestrated the solution within the overall digital process, freeing hundreds of working hours per year across multiple teams. Show less

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  Discover financial services

  Jul 2019 - Mar 2022

  Senior manager, marketing technology

  - Led the enterprise product management team focused on content and digital asset management and UX analytics tools. - Communicated value, built consensus, and offered product education and solutions at various levels and forums across the enterprise to deliver on KPIs and roadmap.- Strategized with stakeholders to determine the path forward and architecture of the digital omnichannel and personalization roadmap.- Successfully migrated all lines of business from legacy platforms to Adobe Experience Manager content management system resulting in 60% faster content delivery.- Planned and managed the creation and rollout of the enterprise Design System website. - Managed $1 million annual budget and negotiated contracts with vendors leading to successful deliverables and implementations.- Worked cross-functionally on consolidating over 600 line-of-business-specific components to 100 enterprise brand-compliant components. Show less

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  Ss&c advent

  Mar 2022 - now

  Senior manager, solutions marketing

  - Lead Geneva® marketing efforts by collaborating with leadership, sales, and product teams to craft brand messaging, develop marketing plans, and execute comprehensive campaigns to drive revenue growth.- Build and refine audiences for campaign effectiveness, and create and deliver multi-channel marketing content (webinars, events, emails, podcasts, videos, blogs, web pages, social posts, Google AdWords, LinkedIn ads, third-party ads, press releases) targeting investment management firms.- Successfully rebranded Managed Services by coordinating updates across all brand instances and effectively communicated the new brand to clients and the market.- Utilize technologies such as ON24, Adobe Audition, Adobe Photoshop, Marketo, Salesforce, Monday, and Workfront to create, communicate, and execute marketing efforts. Show less