MARIANA MARTÍNEZ TRON

Experience

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  Valores Mexicanos

  Jan 2010 - Mar 2010

  Risk Analyst

  Monitoring, maintainance and enhancement of statistical models to quantify daily value at risk. Programming and automation of risk models.

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  Citi

  Apr 2010 - Sept 2012

  Análisis y presentación de resultados de estadísticas divisionales del sistema de compensación de ventas a nivel nacional. Desarrollo de modelos para segmentación, selección y ranking de clientes y maximización de rentabilidad.Data mining, diseño de modelos estadísticos, back-testing, aplicación, medición de resultados, re-calibración de modelos, automatización.

  • Gerente divisional de relación con clientes

    Mar 2012 - Sept 2012

  • Analista senior Estrategia de Clientes

    Apr 2010 - Feb 2012
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  MT Consulting

  Jun 2014 - Sept 2016

  Business Consultant

  • Market research• Economic trends and reports for Euromonitor International • Consumer segmentation, strategic analysis for new competitors, marketing consultancy, trends analysis• Branding and design• Social Media administrator

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  Business Data Scientists

  Apr 2015 - Sept 2015

  Senior Analyst

  • Data Science models • Company later became Accenture’s Digital Analytics team in Mexico

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  Accenture

  Sept 2015 - Oct 2016

  Analytics Consultant

  • Generation of valuable relations with customers through understanding their business, their needs and transforming opportunities into value• Identification of business challenges that could be supported by data and analysis • Data Science and Analytics • Digital transformation

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  AT&T, México

  Oct 2016 - Oct 2020

  • Use of data and analytics in order to understand customers’ experience• Quantification of the impact of events along the customer journey on the NPS (Net Promoter Score) • Creation of presentations for CEO and top level roles • Definition and communication of strategies to leverage customer knowledge and to increase NPS • Management of the Data Science team • Project impact measurement and prioritization • Machine Learning models: Sales Potential Estimation Model, Probability of cancellation per customer, Best Next Offer, Product Portfolio Optimization, Store Opening/Closing strategy• Close interaction with different teams and multidisciplinary collaboration • Definition of KPI and strategic reports, dashboard definition based on internal customers’ needs • Negotiation

  • Voice of Customer & Analytics Director

    Jul 2020 - Oct 2020

  • Data Science Senior Manager

    Oct 2016 - Aug 2020
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  IQVIA

  Oct 2020 - May 2022

  Data Science Associate Director

  • Big Data Analytics• SQL• Full time collaboration with USA team • Identification of key trends, reports and automation of recurrent analyses

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  Majid Al Futtaim

  Dec 2022 - Dec 2023

  Business Intelligence & Insights Senior Manager

  • Leveraging internal and external data to drive strategic decision-making across the organization. • Providing valuable insights and recommendations to the different business units from the holding (retail, entertainment, real estate, fashion, etc.), as well as promoting data sharing and collaboration between the BU’s. • Participation in the creation, improvement and maintenance of a 360° customer view to facilitate the KYC process and generate value through better customer experiences. Show less