Ellen Jordan Zweig

Experience

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  Midsouth Magazine / Nashville Home & Garden Magazine

  Jan 2007 - Jan 2011

  Assistant Editor

  Managed the editorial portion of the magazine process, and also assisted the Editor with photography selection and story layouts. As part of a three-person team focused on brand image and creative direction, I planned issue content on a large-scale timeline while also managing weekly and monthly tasks, ensuring current issues stayed on track and upcoming issues were completely planned and scheduled with appropriate freelancers, businesses and homeowners.Additional duties included writing articles and advertorials, management of photography and writers, and photoshoot coordination and execution. Show less

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  - Freelance

  Jan 2011 - Jan 2011

  Freelance Writer
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  Chi Omega Fraternity Executive Headquarters

  Apr 2011 - Sept 2012

  Program Assistant / Inventory Manager

  Retail staff:Inventory Manager, Marketing AssistantJanuary–September 2012Managed website content; coordinated product presentation; assisted with merchandising; assisted with customer service; created and managed weekly e-marketing promotions; managed photography; contributed writing; contributed advertising ideas and presentationsFraternity staff:Program AssistantApril 2011–January 2012Assisted in communication with alumnae; Make-A-Wish Foundation liaison; magazine editing and writing Show less

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  Sharpe Group

  Sept 2012 - Sept 2013

  Editorial and Marketing Associate

  Coordinated and wrote marketing materials for publications, products and services under the direction of the Executive VP of Sales and Marketing.Assisted Creative Team, Sales Team, Web Services Team, Marketing Team and Graphic Designer with editing, writing and creating materials for sales and for marketing purposes. Updated and managed company's client database. Facilitated technical support for several internal software programs.ADDITIONAL ROLE: Lead editor for all stock publications, coordinating and facilitating updates to design and copy, then guiding them through creative production before handing over to the print production manager.Additional responsibilities included:Writing tailored website homepage content for clients; editing proposals; creating and sending email marketing campaigns and managing/tracking statistics of campaigns. Show less

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  Wunderman Memphis

  Sept 2013 - Feb 2019

  Managed the QA and BA teams for a data-driven performance marketing agency. (Also was interim Social and Content team lead.)Responsibilities included:- Collaborating with project management on operations processes. - Advising data-driven performance marketing project approaches to ensure successful deliverable execution in line with projected performance goals. - Helping teams create or refine processes by considering who to include, what checkpoints were needed, and what qualified as successful delivery.- Fostering discussions to identify what made sense for a project - and what did not, and addressing ways we could be better on future projects.- Identifying the need for and/or facilitating team collaborations or addressing team dynamics to ensure our people effectively and efficiently worked together on performance-based client strategies or deliverables.- Daily coordination and collaboration with strategy, project management, media and content.- All previous responsibilities held as QA manager Role specifics:- Process creation and improvement- Execution quality- Analytics and measurement - Project oversight- Risk mitigation- Solution management- Team development, training and coaching for 6 direct reports- Copy editing and copy writing for email, blogs, websites, and digital ads- Content planning, including quarterly strategies based on analytics and performance, and content calendar creation- Paid and organic social strategy oversight Show less Team leader responsible for reducing errors and maintaining high standards of accuracy and quality in developed digital assets. The QA team’s role was to bring an analytical mindset when working across departments to ensure functionality and correctness of all developed digital and client-facing materials by conducting reviews that included:- Concepting, proofing and editing proposed designs and content for websites and paid media- Proofing, editing and testing developed desktop and mobile Web pages- Technology team oversight - Test case creation- Regular reviews of paid social ads, banner ads and text ads based on data and performance - Proofreading/editing contracts, proposals, and presentationsAdditional roles included:- Strategic editing, copy writing, and copy editing- Process improvement lead Show less

  • Director Of Quality & Process

    May 2017 - Feb 2019

  • Quality Assurance Manager

    Jan 2015 - May 2017

  • Digital Quality Assurance Associate

    Sept 2013 - Jan 2015
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  FedEx Freight

  Mar 2019 - Aug 2022

  This people-centric role focuses on identifying team members impacted by ongoing or upcoming changes, and then creating strategies to ensure we provide them with information, buy-in opportunities, training, and support so that changes have a higher chance to succeed and disruptions are minimized.As part of the Organizational Change and Culture team, I work alongside a variety of teams to collaborate on change management plans and initiatives, create successful rollout roadmaps, train and coach teams, and measure initiative success. Show less

  • Advisor, Organizational Change Management

    Dec 2019 - Aug 2022

  • Advisor, Organizational Change and Culture

    Mar 2019 - Dec 2019
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  FedEx Services

  Aug 2022 - now

  Advisor within the Enterprise Agility PMO, a group which leads significant and impactful cost-saving and efficiency programs across the FedEx enterprise. Program advisor and pod lead for the FedEx Express IT organization Business Agility team member focusing on IT enablement for the Global Express Portfolio through change management and communications strategy.

  • Strategy Planning Advisor, Enterprise Agility

    Jun 2023 - now

  • Program Management Advisor, Express IT Strategic PMO

    Feb 2023 - Jun 2023

  • Change Management Advisor, Express Business Agility

    Aug 2022 - Feb 2023