
Barbara Aguiar Azevedo
Administrative Assistant

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About me
Innovation | Consumer Insights | Analytics | Marketing
Education

PeaceFlow
2022 -Gestão de Conflitos através da Comunicação Não Violenta Peace Studies and Conflict Resolution
Centro Paula Souza
2018 - 2019MBA em Gestão de Projetos e Processos Organizacionais Project Management
São Paulo State Technological College
2012 - 2014Technologist, Management of International Trade Negócios Internacionais e Comércio ExteriorForeign trade; General administration; Public law and private; Methods for the production of knowledge; Math; Communication and expression; English; Spanish; Projects; Foreign trade policy; Economy; Accounting Information Systems; International law; Statistics; International economy; Financial management; Applied Logistics

Amnesty International
2021 - 2021Human Rights Human Rights: The Rights of Refugees
UIcelandX
2021 - 2021Gender and Intersectionality Ethnic, Cultural Minority, Gender, and Group Studies
Ecole Polytechnique de Louvain@UCLouvain
2021 - 2021Humanitary Affairs Asylum and refugee law
ETEC - Escola Técnica Estadual de São Paulo
2007 - 2008Técnica em TurismoActivities and Societies: Desenvolvimento de projetos na área turística e organização de eventos.

Stanford University Political Science
2021 - 2021International Women's Health and Human Rights
Universidade Vila Velha - UVV
2024 -Master's degree SociologyActivities and Societies: Bolsista CAPES
Experience

Companhia de Entrepostos e Armazéns de São Paulo
Sept 2010 - Jul 2012Administrative AssistantManaged contracts, providing feedback and action plans for any issue as well as centralized workload procedures implementation;Main Achievements:- Championed two provision of service contracts implementation; - Lead and train interns.

DuPont
Jul 2012 - May 2014International Trade InternManaged Protection Technology goods import and export.Main achievements:- Championed Lead-time and non-conformance metrics creation and maintenance;- Deployed Import and export for all the DuPont Protection Technology areas;- Managed internal and external audit process, especially about Linha Azul;- Implemented Certificates of Origin reducing export timelines and burocracy;- Supervised Import and Export System transition.

Sandler & Travis do Brasil - STTAS.
May 2014 - Jul 2014Import and Export AnalystSupporting clients with import and export.Main Achievements:- Organized Import License metrics- Prepared and presented non-conformance metrics, improving transit-time and monitoring the causes of extra cost for the organization.- Enhanced the import and export process, reducing extra work and increasing productivity.

Softtek
Jun 2014 - Dec 2015BuyDesk LeaderResponsible for identify new opportunities and negotiate timescales with supplier for indirect materials purchase.Main Achievements:- Established the BuyDesk team as a key partner of GE, supporting contract renovation- Reduced the outliers and errors in the purchase process- Trained and mentored 3 team members

Nielsen
Jan 2016 - Aug 2021In addition to other roles, The LATAM Translator Team (3 people: 1 US, 1 Brazil, 1 Uruguay) moved to report to me with the objective to revise their process, identify areas of opportunities and implement the improvements.Main Achievements:- Coordinated Mapping, identification and proposal for potential areas to be improved;- Integrated Lean methodologies and analysis of cost structures, workflows, workload and value stream mapping challenging the status quo.- Orchestrated a Translation process, leveraging LATAM ways of working globally Show less Responsible for Business Process Improvement within and cross-department, bringing improvements and a more fluid process.Main Achievements:- Designed, Coordinated and Implemented service Regionalization transition from Global to regional teams.- Developed Margin, Cost to Revenue and Strategic KPIs analysis, presenting to senior leadership.- Orchestrated Strategic, Operational and Financial reports as well as Operating Plan (financial budget plan for all LATAM countries).- Mentored multicultural department teams, working for savings and productivity, driving more than 1M usd per year.- Successfully supported Business Process Improvement, assisting Six-Sigma programs ascoach (+10 projects) and trainer (+50 people), as well as leading Kaizen sessions (+5) locally and overseas. Show less Coordination of multi-country team, responsible for the Liaison between Sales and Operational team, consulting for internal and external client regarding project's design and feasibility.Main Achievements:- Expanded Bidding team from 3 to 6 team members, hiring, training and mentoring.- Championed an internal global quotation tool implementation, leading training sessions and feedback materials creation.- Upgraded the commercial perception about Operations, including Ops as part of margin and project profitability discussions.- Empowered the team to lead difficult conversations with Sales team.- Launched several client rate cards to expedite proposal turn-around. Show less In addition to my other roles, I was asked to support Mexico Operational team as their interim Country Leader during the Leader's Maternity Leave.My background of business process improvements as well as my operational knowledge for the region was useful to support the team (12 people, all based in Mexico) during this period.Main achievements:- Aligned regional goals among the teams, bringing integration and increasing engagement.- Built a standard regional processes, aimed at the work-streaming fluidity of processes and tasks. Show less Monitored supplier costs & capacity to establish a seamless quotation service is provided to the Sales team and contributed to revenue allocation in the markets. Main Achievements:- Established the bidding team as consultant to the sales team building a partnership culture;- LATAM Bidding process creation and implementation;- Achieved 1M usd savings through direct negotiation with vendors- Optimized E2E vendor contract process, working closer with Legal, Procurement and sourcing.- Enhanced vendor billing process, reducing open payments that impacted accruals and cash flow. Show less
LATAM Translator Team Leader
Nov 2019 - Aug 2021LATAM Business Strategic Intelligence Leader
Mar 2018 - Aug 2021LATAM Bidding and Vendor Management Leader
Mar 2018 - Aug 2021Mexico Operations Country Leader
Dec 2019 - Apr 2020LATAM Bidding and Vendor Management
Jan 2016 - Mar 2018

NielsenIQ
Sept 2021 - nowAs Sales Specialist Manager at NielsenIQ’s SA&I division, I leverage my deep understanding of the industry’s leading solutions to deliver unparalleled value to our clients. Expertise in utilizing NielsenIQ’s solutions, such as BASES, MMM, Price & Promo, Media Effectiveness, and others, to provide tailored insights and drivebusiness success.Responsible for managing the Top clients in NIQ Brazil, as well as Regional major clients.Strong commercial skills and analytical knowledge to develop Joint Business Plans (JBP) and customized proposals for my clients.Conduct top-to-top meetings and presentations.Lead complex contract negotiations. Show less Helping brands thrive through stronger innovationSenior lead in client engagement for custom research projects, delivering actionable insights and strategic recommendations powered by compelling data storytelling. I have consistently delivered above plan quarter over quarter, achieving exceptional results.Trusted advisor: Partner with CPG clients, leveraging deep expertise in their categories and brands to guide impactful decisions.Growth catalyst: Consult on brand strategies and category-level dynamics, unlocking opportunities for sustainable growth.Innovation driver: Empower brands to enhance their innovation success by aligning data-driven insights with market realities.Main achievements:- Closed 2023 at 80% above plan, earning recognition as a top seller.- Delivered 50% above plan in 2024 with regional and global recognitions Show less Building the new America's team for the Consumer Insights business, establishing the new Ways of Working focused on online transformation and modernization.Main Achievements:- Built Volume and Expense Forecast that supported big players negotiation.- Prepared and organized Team's processes and ways of working.- Eliminated overdue backlog with vendors, providing business with a clear start of year regarding outsource expenses.- Organized new Internal Costing Tool deployment, working closely with Development team to build a friendly and functional application for users. Show less Manage key metrics, and the insights and process that flow from them.Solving high-complexity business questions and delivering easy to understand analyses is the core of this position.Main Achievements:- Built and Lead Global Process Improvement for Financial Accrual, reducing +120 hours monthly;- Designed and launched a cost estimator tool to support sales team during the first stage of client negotiation;- Lead Regional Process Improvement for the Analytical team, supporting Latin America to a streamline process, and enhance the analytical work. Show less
Sales Manager - Strategic Analytics & Insights
Jan 2025 - nowLATAM Account Development Manager (BASES)
Feb 2023 - Dec 2024Americas Vendor Management Lead
Jul 2022 - Jan 2023Impact and Inclusion Vice-Chair Brazil
Nov 2020 - Dec 2022Performance Enablement Partner
Sept 2021 - Jun 2022
Licenses & Certifications
- View certificate

PowerPoint Quick Tips
LinkedInJul 2022 - View certificate

Strategy: A History (getAbstract Summary)
LinkedInJun 2022 - View certificate

Communicating in the Language of Leadership
LinkedInJul 2022 
SCRUM Foundation Professional Certificate (SFPC)
CertiProfJun 2020
Inteligência Emocional
Escola ConquerMay 2020- View certificate

Comunicação e Oratória
Escola ConquerAug 2021 - View certificate

Creating a Program Strategy
LinkedInJul 2022 - View certificate

Excel PivotTable Quick Tips
LinkedInJul 2022 - View certificate

Creating a Culture of Strategy Execution
LinkedInJun 2022 
Lean Six Sigma Green Belt Certification
NielsenDec 2017
Honors & Awards
- Awarded to Barbara Aguiar AzevedoSuper Star Nielsen Jul 2019 Barbara Azevedo proactively drove new sample vendor negotiations to get free or reduced-cost sample for our ‘Going Online’ calibration studies in certain LatAm countries, which resulted in a savings of $35K USD. She also led the Affinnova Kaizen in Mexico earlier this year and was also instrumental in supporting the creation of the new Affinnova integration process, including advocating for the change to regionalization. Barbara also used her financial understanding to help reduce the impact of… Show more Barbara Azevedo proactively drove new sample vendor negotiations to get free or reduced-cost sample for our ‘Going Online’ calibration studies in certain LatAm countries, which resulted in a savings of $35K USD. She also led the Affinnova Kaizen in Mexico earlier this year and was also instrumental in supporting the creation of the new Affinnova integration process, including advocating for the change to regionalization. Barbara also used her financial understanding to help reduce the impact of taxation from ICC transfers by implementing a payment process change (e.g., Brazil 33% of taxes). Show less
- Awarded to Barbara Aguiar AzevedoSilver Award Nielsen Mar 2019 Thanks for conduct our Kaizen in Mexico to review the flow of Affinnova Process!
- Awarded to Barbara Aguiar AzevedoSilver Award Nielsen Mar 2019 Barbara Azevedo were absolutely instrumental to the success of BPI LATAM wave in Bogotá - Colombia in Sept 2018. She was responsible for delivering YB training and supporting our GB training and simulation.
- Awarded to Barbara Aguiar AzevedoSilver Award Nielsen Dec 2018 Thanks to Barbara for her help with invoicing and contract work throughout LATAM
- Awarded to Barbara Aguiar AzevedoGold Award Nielsen do Brasil August 1, 2018 Creation and implementation of blanked PO's process for vendor's payment in LATAM reducing double working and increasing team productivity
- Awarded to Barbara Aguiar AzevedoBronze Award Nielsen do Brasil Dec 2017 Like a circle, the pursuit of excellence has no end. Award presented to Barbara for her unwavering commitment to outstanding personal performance during 2017 Green Belt wave in Brazil
Volunteer Experience
National Directors of Operations
Issued by World Spirit of the Game Foundation (SotG Global) on Apr 2022
Associated with Barbara Aguiar AzevedoInclusion and Impact Vice Chair
Issued by NielsenIQ on Nov 2020
Associated with Barbara Aguiar AzevedoFacilitadora Social
Issued by Adus | Instituto de Reintegração do Refugiado - Brasil on Oct 2015
Associated with Barbara Aguiar AzevedoVoluntária
Issued by TETO - Brasil on May 2012
Associated with Barbara Aguiar AzevedoOrganizadora
Issued by Café com Cristo on Sept 2014
Associated with Barbara Aguiar AzevedoEvent Organizer
Issued by Associação Criança Feliz on Mar 2017
Associated with Barbara Aguiar AzevedoEvent Organizer
Issued by ACORDE on Feb 2018
Associated with Barbara Aguiar AzevedoEvent Organizer
Issued by Associação Criança Feliz on Mar 2016
Associated with Barbara Aguiar AzevedoVolunteer
Issued by CEPAC on May 2019
Associated with Barbara Aguiar Azevedo
Languages
- poPortuguês
- inInglês
- chChinês
- esEspanhol
- frFrancês
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