Wendy Redondo

Experience

• 

  Polish Business Services Sp.zoo

  Jun 2009 - Aug 2009

  Translator

  - Translation of documents from Dutch to Polish

• 

  Mise en Place

  Oct 2009 - May 2012

  Temporary First Rank Hospitality Staff

  • Assistance in the catering of weddings, social gatherings, fairs, hotels and congress

• 

  Hilton Worldwide

  Feb 2011 - Jul 2011

  Rooms Division Intern

  • Rooms Controller• Inventory Controller• Assistant Housekeeping Supervisor• Front Desk Operator• Collect payment for charges on the guest folio• Be of assistance for any guest inquiries regarding the hotel services• Night Auditor

• 

  Il Fiore Healthcenters

  May 2012 - Jan 2013

  Front Desk Agent

  • Responsible for the startup and closing procedure of gym and spa facilities• Contract processing• Payment processing• Guest relation management• Complaint handling

• 

  Hilton Fort Lauderdale Beach Resort

  Mar 2013 - Mar 2014

  Manager in Training

  • Shift leader• On the spot problem resolution• Analysis of team's Satisfaction and Loyalty Tracker (SALT) Results• Assistance in Team Member training• Maximizing hotel sales by promoting services and recommending loyalty programs• Accomplished success in company programs aiming to ensure remarkable reviews based on customer satisfaction through TripAdvisor and SALT scores• Achieved 100% Customer Satisfaction scores through the corporate SALT tracker

• 

  Mellongames

  May 2014 - Feb 2016

  • Development of new company branch "Gamellon" - YouTube Cerftified Partner Network• Negotiation of key marketing contracts• Launching of online store (contact with companies, product development, product promotion)• Development of promotional materials (flyers, invitations, stickers etc..)• P&L analysis• Reporting & Invoice preparation• YouTube certified Account Manager• YoutTube Channel optimization & analysis• Preparing and presenting business presentations• Competitor analysis• Relation’s management • Troubleshooting• Management of product placement campaigns Show less • Expansion of LinkToGame network partners base in foreign markets – the Netherlands, France and Hungary• F2P games market analysis in social media in the Netherlands, France and Hungary• Helpdesk & troubleshooting,• Administration of the network (tariffs, capping, start / pause of campaigns)• Display campaigns optimization on websites and social• networking sites• Google Ads campaign management• Preparing offers and marketing presentations• Participation in industry conferences to promote the brand Show less

  • Junior Socia Media Marketing Manager

    Aug 2014 - Feb 2016

  • Marketing Intern

    May 2014 - Aug 2014
• 

  BIC

  Jul 2016 - Feb 2019

  • Product development and launch of Arts & Craft category, achieving top 5 position, escalating sales by +35%.• Development of dedicated packaging solutions addressing specific business needs of key partners.• Leading agencies in integrated marketing communications and development of POSM, KV and TV commercials in coordination with HQ for nationwide marketing campaigns. •Negotiating key marketing contracts. • New product development and implementation of the launch plan• ATL and BTL campaigns' development• Developing and implementing consumer promotions in line with the strategy• Leading a role in cross-functional teams to ensure effective delivery of plans and projects• Research and monitoring competitive activities, media and marketing trends • Project management for brands: BIC Kids, BIC, Flex, Soleil Bella• Management of design development, including agency briefing and management of tracking, design, advertising and media agencies• Monitoring and analyzing sales volumes, market share trends and competitive activity• CTMA & LTMA• Development of POSM & KV Show less Assisting Marketing Managers CEE in Stationery & Shavers department:• Leading the IPSOS Brand Track Study for CEE Stationery• Assistance in the launch of new product developments (contact with HQs, agencies, preparation of artworks & alignment with countries)• Development of tracking and analysis tools for core products• Artwork development for new product launch• Sales, Competition & post promotion analysis• Preparing & presenting presentations• Briefings• Preparing POSM & KV• Preparation of TV commercials• Report consolidation from all CEE countries Show less

  • Junior Product Marketing Manager

    Jan 2017 - Feb 2019

  • Marketing Trainee CEE

    Jul 2016 - Jan 2017
• 

  L'Oréal

  May 2019 - Mar 2022

  • Promote the brand to the top 3 position, through agile market analysis, streamlining strategic investments, cross functional collaborations with key partners & leadership and customer-oriented multi-channel marketing.• Achieved record-breaking market share (5.6%) in 2020 (+2.3pts vs. 2017) by directing synergetic marketing campaigns with a strong go-to-market strategy, product launch roadmap and pricing positioning strategy to enhance brand awareness, customer acquisition, and loyalty.• Lead and executed the biggest (+20%) 2021 product launch campaign, orchestrated +40 retail expressions, OOHmedia, digital and social media activations across the Americas. Aiming to achieve top 10 position by 2022.• Develop a disruptive promotional business model through market research, competitive data analysis and costreduction negotiation achieving +180% growth in sellout.• Establish marketing strategy for 3 brands driving +$30M sales portfolio, competitive analysis, coherent adaptationof brand codes across 847 partnered POS. Perform day-to-day and monthly tracking of product performance & investments to achieve target sales and profits. Show less • Constructed comprehensive product launch roadmap for #1 subsidiary priority, generating $3.8M in sales. Directed the opening of the brand's key pop up store, digital strategy featuring brand-sponsored KOL in collaboration with cross-functional & regional teams. Achieving top 15 position at launch.• Exceeded target goal of assortment reduction by -10% through assessing, implementing and streamlining product rationalization plans with key partners across departments.• Driving collaboration across departments and regions to ensure a seamless customer journey with retailers. Show less

  • Product Manager | Ralph Lauren, Diesel, Cacharel

    Feb 2020 - Mar 2022

  • Product Manager | Lancôme

    May 2019 - Feb 2020
• 

  Slalom

  Mar 2022 - now

  • Lead, create and execute marketing plans in the emerging Southeast markets to drive awareness, growth, and acquisition• Managing three markets: New York, Atlanta and Raleigh• Adapt and execute regional marketing strategies and global campaigns/branding to meet local market needs• Collaborate closely with leadership team to achieve business objectives• Orchestrate various direct marketing programs, such as, digital and social campaigns, advertising, sponsorships, external events management, messaging, campaigns, event management, storytelling, account-based marketing and sales enablement • Collaborate with internal team members to help ideate, plan, and execute impactful events• Develop and own relevant dashboards and reports in order to advise on current project returns and future campaign feasibility Show less

  • Senior Marketing Manager

    Mar 2024 - now

  • Regional Marketing Manager

    Mar 2022 - Mar 2024