Experience

• 

  Visteon corporation

  May 2001 - Oct 2005

  Corporate communications coordinator

  Member of the founding team of the Communications department of the company. Public and media relations. Organizational communication. Corporate identity implementation. Special events and executive presentations. Definition and implementation of processes and policies.

• 

  Burson-marsteller mexico

  Dec 2005 - Jun 2006

  Associate

  Planning and execution of communication projects for clients: Michelin México The Coca-Cola Company Latin America CONAGUA

• 

  Seguros monterrey new york life

  Jul 2006 - Feb 2013

  Developed and launched the digital communication strategy for Distributors.Responsible for the Company communications for its Distributors.Planning and operation of corporate communication media.Internal media editor. Desarrollé las estrategias de comunicación y campañas promocionales para los agentes de seguros. Líder del equipo de Diseño Gráfico. Operación de canales y medios de comunicación.

  • Communications Jr. Manager

    Sept 2008 - Feb 2013

  • Coordinador de Comunicación

    Jul 2006 - Sept 2008
• 

  Amco, the mexican association of business communicators

  Sept 2009 - Aug 2011

  Special projects manager

  Member of the Management Team for the 2010-2011 period.

• 

  Prudential seguros méxico

  Feb 2013 - Oct 2021

  Communications & events manager

  I contributed to a business growth each year by leading the Communications and Events services and teams, prioritizing projects, assigning responsibilites, improving processes with digital capabilities, measuring performance, creating concepts, reviewing arts and multimedia, developing collaborators and vendors, lowering costs.Duplicated the Ad Value and Brand Awareness managing the business and finance media relations.We improved the portfolio revenue promoting products for which I developed different concepts.Planned and operated internal communications, improving e-mailing effectiveness by 20%. Grew Reach and Interactions in social media and increased leads with digital marketing. Developed digital services for distributors, managing User Experience and Design THinking methodologies. Strengthened the Engagement with Top Distributors through experiences. Trained Distributors in Co-Branding for their business. Strengthened branding by developing a corporate positioning concept every year for key audiences.Planned and managed Town Halls, incentive events, trips, and international conventions, rated Net Promoter Score 9.Developed the talent of my team through the same projects and services, helping them receive above-the-average ratings from their clients. Show less

• 

  Jeffreygroup mexico

  Nov 2021 - Feb 2023

  Account manager

  I lead multidisciplinary teams in building the corporate reputation of our clients, mainly through PR strategies (media) and internal communications: Telefónica Movistar México, Seguros Monterrey New York Life, KPMG, Amazon Operations Mexico,

• 

  Bbva mexico

  Apr 2023 - now

  Corporate reputation and reputational risk

  Currently responsible for managing BBVA’s Reputation and Reputational Risk Measurement & Tracking Models in Mexico, we helped the Bank reach position #1 in the Finance sector and #3 among 200 companies in the reputational monitor MERCO Empresas Mexico ranking in 2024. In a wide cross-functional role, I collaborate closely with the Marketing, Communications, Talent, Customer Experience and other teams. At the same time, we analyze initiatives, projects, alliances, new businesses, donations, and other business situations to determine if the Bank’s reputation could be compromised. Show less