Experience

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  Martin dow specialities pvt ltd

  Jun 2023 - Jul 2023

  Marketing intern

  • Led the vendor management process, successfully negotiating with 5 vendors and overseeing an order size of 600 units for marketing gimmicks, ensuring clear communication and high-quality deliverables.• Managed diverse marketing tasks, from designing invitations for a product launch to creating promotional videos for diagnostic machines through Canva.• Developed engaging social media content for medical observance days, showcasing adaptability, visual communication skills, and understanding of digital marketing strategies.• Gained an understanding of marketing within a heavily regulated industry, ensuring all marketing efforts were compliant with pharmaceutical industry norms and regulations. Show less

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  Khaadi corporation

  Jan 2024 - Jun 2024

  Project trainee - retail and product development

  • Conducted comprehensive market research on women's footwear preferences, buying behaviour, consumer behaviour and expectations within the Pakistani market.• Collected qualitative data from 3 focus groups, 5 in-depth interviews, and retail analysis of 60+ outlets, supplemented with quantitative data from 152 survey responses.• Analyzed market trends and competitor strategies from brands like Stylo, Walkeaze, and ECS to provide actionable insights for Khaadi.• Presented findings to the Head of Planning at Khaadi, resulting in 10 key recommendations for product enhancements and targeted marketing strategies.• Developed a comprehensive marketing plan to align Khaadi's product offerings with customer preferences, including segmentation, targeting, and positioning strategies.• Proposed the implementation of cross-merchandising strategies and improvements in sales staff deployment and training to increase customer engagement and enhance customer service and interaction at the point of sale. Show less

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  Novartis

  Jul 2024 - Sept 2024

  Marketing intern

  • Developed two interactive digital detail aids for a new product launch, Pagenax, by localizing and adapting international content, and one for an existing brand, Patizra, featuring a refreshed tagline and theme to enhance brand alignment.• Created 2-3 rep-triggered emails weekly for the Valsartan, Ophthalmology and Voltaren portfolios, targeting healthcare providers to increase prescription rates of Novartis medicines through compelling content and design.• Optimized the regional program, Pain Stations for Voltaren, by curating relevant case studies and standardizing the format for improved impact and consistency. Show less