Experience

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  Cofina media

  Oct 2006 - Jan 2007

  Journalist (trainee) at "correio da manhã" newspaper

  News production.

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  Jornal badaladas

  Feb 2007 - Oct 2007

  Journalist

  Internship: News production and photography to a local newspaper.

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  Yourvoice

  Sept 2008 - Feb 2009

  Telemarketing operator - level 1

  Presentation and sale of several products (Telecommunications and written publications).

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  Mja conteúdos

  Apr 2009 - Nov 2011

  Journalist/content producer

  Journalist and online content manager in wine, tourism and gastronomy areas. Responsible for creating news articles, manage interviews and online content (web and social media). The pieces were published in written and video formats.

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  Apsei

  Mar 2012 - May 2012

  Marketing and communications assistant trainee

  APSEI is the entity that links all the companies and workers from electronic security and fire protection in Portugal. In order to inform all its associates and also the citizen, APSEI launched "Segurança Online", an informative online platform. My responsibilities as Marketing Assistant were all related to Segurança Online, APSEI's informative platform oriented to citizens, partners and associates: marketing plan, weekly newsletter, presentations and web content production and management. Show less

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  Lewis global communications

  May 2012 - Feb 2023

  LEWIS Lisbon office management - both account servicing management (digital + PR), business strategy development and HR management. RESPONSABILITIES: - Team management - hiring processes management and supervision; establish successful employee advocacy initiatives; promote and participate in employer branding initiatives; maximise strengths, improve weaknesses and support career development of the Portuguese team members; team coaching, supervision, assessment and review. - Build and maintain strong relationships with clients (marketing and communications services) from different industries - B2B tech, consumer tech, entertainment/TV Channels/Broadcasting, tourism, logistics, HR, among others.- Manage all communication with the clients and ensure deadlines and service agreements are met consistently by the team. - New business strategy and development. - Provide clients consultative advice on tactical communications activities.- Maintain and promote a sound understanding of current affairs relevant to the industry and the wider news agenda. - Use social media and proactively explore new tools, solutions and processes to continuously evolve and optimise client PR and Digital campaigns.- Take a proactive role in promoting the TEAM LEWIS brand, its work, identity and values. Show less MAIN AREAS OF EXPERTISE:- B2B Tech- Cybersecurity- Entertainment/TV Channels/ BroadcastingRESPONSABILITIES:Team management: work with line managers and managed team to maximise strengths, improve weaknesses and support career development, ensure on-going achievement of client objectives and help colleagues on how to best manage campaigns, including answering general new business requests.- Client Management: General client relationship, advise clients on media opportunities, help clients achieve their objectives, secure communication and response time, presentation and plan/proposal development.- Media Relations: Knowledge of news and client positioning, relationship with journalists, bloggers, influencers and analysts, identification of media opportunities, overseeing media relations activity on behalf of the client, maintaining key media contacts for campaigns and projects, deploying rapid response to breaking news on behalf of clients, reacting quickly to emerging stories in line with client profiles;Content: traditional and digital content strategy development support to client, overseeing and providing content creation for campaigns and projects including press releases, articles, blog entries, drafting and overseeing the draft of written materials including biographies, briefing documents, media alerts, Q&As, backgrounders and boilerplates.Digital/Social Media: Support and implement clients' social media strategy & digital content - including infographics, animations and video - to support written content and client aims.Reporting: ensures that all activity and results are reported back to the client, providing insight and analysis where possible; Show less MAIN AREAS OF EXPERTISE:- IT (Especially B2B, including big IT players);- Entertainment/TV Channels/Broadcasting;- Customer Service;- HRRESPONSABILITIES:- Creative services: brand identity development support;- Editorial services: editorial strategy, blog management;- Digital marketing: develop strategy;- Analyst relations: briefing tours, analyst report tracking and submissions, positioning workshops, analyst summits and roundtable inclusion, analyst presentations;- Corporate communications: crisis management, executive visibility programs & GM/Executives briefing support, messaging, strategy development.- Event management: event strategy and planning, logistics, including online registrationIdentifying relevant media targets, securing interviews and attendance; social media and digital marketing strategy to drive attendance; post-event evaluation and future recommendations;- Media relations: bylined article programs, case study placement and feature trackingCopywriting, media events – tours, roundtables, press conferences, virtual events -, messaging workshops, newsroom creation and management and news optimisation, photography and multimedia press assets, proactive media outreach and rapid response to breaking news, product launches and media review programs.- Account servicing: proposing and developing PR actions for clients; production of press releases and follow up; development of content for social networks; maintenance of activity reports; keeping the Press Contacts List updated; Show less MAIN AREAS OF EXPERTISE:- TV Channels/broadcasting- B2B techRESPONSABILITIES:- Event management: logistics, including online registrationIdentifying relevant media targets, securing interviews and attendance; social media and digital marketing strategy to drive attendance; post-event evaluation and future recommendations;- Media relations: bylined article programs, case study placement and feature trackingcopywriting, media events – tours, roundtables, press conferences, virtual events -, messaging workshops, newsroom creation and management and news optimisation, photography and multimedia press assets, proactive media outreach and rapid response to breaking news, product launches and media review programs.- Account servicing: proposing and developing PR actions for clients; production of press releases and follow up; development of content for social networks; maintenance of activity reports; keeping the Press Contacts List updated; Show less

  • Head of Lisbon

    Mar 2017 - Feb 2023

  • Account Manager

    Jan 2017 - Mar 2017

  • Senior Account Executive

    May 2014 - Dec 2016

  • Account Executive

    May 2012 - May 2014
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  Britebirch collective

  Nov 2023 - now

  Communication & marketing strategist

  BriteBirch Academy & Marcom Industry Expertise.

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  Speak and lead®

  May 2024 - now

  Certified trainer

  Areas: communication and marketing.

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  Boost portugal

  Jun 2024 - now

  Communication director

  Communication Strategy and Content Management (B2C and B2B)- Communication strategies aligned with business objectives.- Identify and segment target audiences.- Manage editorial calendars for various platforms, ensuring informative and engaging content.Internal and External Communication- Manage internal and external communication channels.- Supervise press releases, content creation for websites, social media and promotional materials.Public Relations and Strategic Partnerships- Build relationships with journalists, influencers and strategic partners.Analysis and ReportingUse of analytical tools to measure the effectiveness of communication initiatives.- Regular report to management on the progress and return on investment of communication strategies. Show less