Experience

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  Remazing

  Aug 2019 - Dec 2019

  E-commerce consulting internship

  HELPING BRANDS TO GROW ON AMAZON: Working for Remazing enables me to learn more about the fast-growing world of e-Commerce and Online Marketing, both crucial success factors for the brands of today.

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  Nuki home solutions gmbh

  Feb 2020 - Jun 2021

  OPTIMIZATIONS AROUND THE FUNNEL: Landing page optimization, persona-specific campaign development, performance measurement and analysis. STEERING ADVERTISING MEASURES ON AMAZON: Strategy & implementation of advertising on Amazon, direct reporting to management to meet crucial goals during Covid-19. Setup of an agile approach in Amazon Advertising. BOOSTING PRESENCE OF NUKI ON AMAZON: Through this internship I learned to understand challenges when marketing high-involvement, exlanation-needy products on Amazon. I was responsible for the conception and implementation of the Amazon Brand Store for all EU 5 countries.

  • Performance Marketing

    Mar 2020 - Jun 2021

  • Marketing Internship

    Feb 2020 - Mar 2020
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  App radar

  Jul 2021 - Dec 2021

  Paid user acquisition & mobile marketing

  App Store Optimization (ASO):Conducting keyword research and analysing performance of current metadataLocalising the app's content and improving metadataConducting A/B Tests and applying data-based insights to improve visibilityMonitoring competing apps to stay ahead of the competitionPaid UA:Performing holistic audits of current app install campaigns.Developing a paid user-acquisition strategy by incorporating multiple ad platforms.Responsible for developing new ad creatives, operative campaign management.Iterative campaign performance by analyzing data, adjusting bids, testing ad variations and optimizing ad placement.Providing regular reports on key metrics like user acquisition cost, retention rates and conversion rates. Show less

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  Citiesapps

  Jan 2022 - Apr 2023

  As a Business Intelligence Analyst, my role was to generate insights for marketing, sales & product, and supporting citiesapps in a significant growth phase

  • Business Intelligence

    Jul 2022 - Apr 2023

  • Marketing & PR Specialist

    Jan 2022 - Jul 2022
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  Philips

  Mar 2022 - Apr 2023

  Master student consulting project: circular economy business model

  14-month long consulting project as part of my master's program. The goal is to provide further insights about Business Models that incentivize circularity.

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  Bdo austria

  May 2023 - Jul 2024

  Consulting: business analytics & operational excellence

  Business Analytics & Operational ExcellenceProjects: Development of a tool for assessing climate-related risks: Ensuring compliance with various requirements (EU Taxonomy Regulation, TCFD, CSRD implementation)Various Process-Mining projects: Utilizing Celonis and providing expertise in process consultation (Purchase-to-Pay, Order-to-Cash, Accounts Receivable), Development of Power BI Dashboards in Finance, HR, and Sales areas.

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  Neuroth

  Aug 2024 - now

  Strategic marketing