
Shirin Jafari, MTA
Senior Editor and Reviewer

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About me
Vice President, Global Tourism & Destination Advisory @ JLL
Education

San Francisco State University
-Bachelor of Arts (B.A.) Major in International Relations - Minor in Economics 4.0Activities and Societies: -Member of the Phi Beta Kappa Honor Society -Member of Sigma Iota Rho (International Relations) -Vice President of the International Relations Student Association (IRSA) -College of Business Representative with the Associated Students (Student Government) -Dean's List-International Relations Department Honoree of the year-Volunteered for the Language Exchange Program

Università Bocconi
-Master's degree Study Abroad- Tourism Studies 4.0Studied Abroad in Italy as part of GWU's Master of Tourism Administration program. Focused on Heritage Management and Entrepreneurship fields.

University of Tehran
2012 - 2014Piano Performance 4.00Activities and Societies: Piano Accompaniment, Choir activities Studied 2 years of Piano Performance prior to immigrating to The United States • Ranked 2nd out of 34,000 students in the Arts Nationwide University Entrance Exam• Interviewed by national media in Iran, Ettelaat and Eghtesad newspapers, IRNA and MEHR news websites, and national Radio

The George Washington University
-Master's degree MBA in Tourism 4.0Activities and Societies: Beta Gamma Sigma Honor Society (ΒΓΣ); Executive Board Member of Tourism For Tomorrow (TFT) • Winner of the Marsh U.S. Consumer Liberty Mutual Group Graduate Scholarship• Recipient of the $30,000 Marriott Foundation Endowment and GWSB Fellowship• Winner of The Hospitality Industry Network (NEWH) scholarship• Winner of Tourism Cares NTA Travel Leaders Scholarship
Experience

International Studies Journal (ISJ)
Jun 2014 - Oct 2018Senior Editor and ReviewerI was in charge of marketing and managing international marketing via scalable digital marketing campaigns and engaging with 60+ embassies & and international relations' institutions.As a senior assistant for a bilingual journal, I researched current international relations' issues and edited and translated 10+ research papers and articles every month and partnered with the editor-in-chief to publish internationally acclaimed articles from various professionals around the world.I also remotely and successfully coordinated and remotely executed two week-long and community-wide Model UN workshops and trainings. Show less

San Francisco State University
Aug 2014 - May 2018I led the development and implementation of a viable internship program and helped 10+ students per week to find their desired internship. I updated more than 300 students and faculty in the IR Department through customized outgoing newsletters and website maintainance. I worked with the Department Chair in conducting research on various subject-fields and coients, such as US Foreign Policy, Challenges in the Middle East, International Political Economy, and Human Rights. To do so, I collected, analyzed, ,and interpreted qualitative and quantitative data, designed strategies, and prepared reports. I was also a senior reviewer of scholarly articles written by the IR Department’s Professors. • Course Description: "The foreign policy process in American government. Analysis of the institutions in American society which determine our foreign policy."• Organized class schedule and the syllabus, and helped the Professor grade students’ presentations• Communicated with more than 30 students on a weekly basis, and responded to students’ questions and concerns• Moderated class discussions and strived to provide a neutral platform for the students to discuss sensitive topics
Internship Coordinator
Jun 2014 - May 2018Consultant and Research Assistant
Jun 2014 - May 2018Teaching Assistant
Aug 2014 - Jan 2017

50+1 Strategies, LLC
Jun 2016 - Dec 2016Organizing FellowI advocated for local issues and campaigns in the 2016 election period: Americans for Cures, Vote Yes on Prop S, Voter Registration System in collaboration with NextGen. I organized a variety of events for the Yes on S campaign in order to attract more voters and donors, including a Flash Mob in front of the San Francisco City Hall.I contributed to crafting and implemented voter and volunteer engagement plan, managing a team of 50 canvassers and organizing them in groups with different scheduling to promote and advocate for voter registrationI also contacted and coordinated with potential voters and donors, and promoted the causes’ value. I received in-depth training in fundraising, campaign management, political and grassroots organizing, and Get Out The Vote (GOTV). Show less

Washington International Trade Association
May 2017 - Aug 2017Events Management Lead Intern- Young Trade Professionals Board MemberI led a team of five interns and 6-10 volunteers on six international trade policy events ranging in attendance from 80 to 600 guests, including WITA’s largest annual fundraiser, with more than 600 guests from all government sectors including Senate and House of Representatives. One of my main tasks included communication with 17 foreign governments and coordinating more than $11,000 in donations from respective providers for the Annual Awards Dinner. I was also in charge of interacting and following up with 100 respondents and four vendors, resolving problems and thinking critically in times of surprise events.Alongside other interns, I oversaw the membership database of 16,000+ trade professionals, assisted in website and blog maintenance, updated members on current trade news, processed invoices, and managed surveys. I also completed research in a variety of fields, such as international relations, trade, business, and economics. Show less

Associated Students, San Francisco State University
Sept 2017 - May 2018Business RepresentativeI served in Student Government as member of the Board of Directors, Finance, University Affairs, and Audit committees. I created and implemented policies for restructuring university-wide documents, regulations, and events benefiting students.Alongside peer leaders, I managed and analyzed a budget of more than $8M and efficiently allocated funding for a variety of university-wide events, programs, organizations, and extracurricular activities sponsored by the Associated Students.As the College of Business representative, I outreached to and represented the College by planning three college-wide forums, chairing the College of Business Assembly, documenting constituencies’ concerns, and proposing solutions to college deans. Show less

Solimar International
Sept 2018 - Dec 2018Destination Development InternI monitored data and managed social media campaigns with 25k+ followers for UNESCO’s World Heritage Journeys of Europe. I also contributed to developing various types of content for Solimar's collateral and website as well as our destination management organization (DMO) partners.I was in charge of conducting research on various sustainable tourism and international development issues.

The George Washington University School of Business
Oct 2018 - May 2020Project Manager and Graduate ConsultantAs a graduate research assistant and tourism consultant, I collaborated with GWU professors on various research and event projects alongside acclaimed tourism and international organizations such as the Global Sustainable Tourism Council, Hosteling International, Organization of American States, Bureau of Indian Affairs, and Destinations International. I collected and interpreted data for projects, developing surveys, producing deliverables and tracking KPIs, analyzing literature, and planning event logistics. Throughout the assignments, I analyzed 5000+ survey data, produced statistical analysis reports on 25+ destination data, and liaised with 20 stakeholders. Show less

Sustainable Travel International
Apr 2019 - Sept 2019Sustainable Development FellowI worked on the development of a comprehensive guide for practical implementation of sustainability into the tourism industry and businesses of St. Kitts and Nevis, which was later on adjusted for universal applicability to all tourism businesses around the world that aim to become sustainable. I also conducted initial research and prepared a situation analysis report for the Caribbean-Pacific Alliance’s Blue Economy Challenge and created reports and analytical destination assessment deliverables on behalf of STI for Heart of St. Kitts Foundation. Show less

The George Washington University
May 2019 - Aug 2019Project Manager and Lead Tourism Consultant- Abruzzo, ItalyI led the tourism governance team with five online and in-person consultants and delegated tasks to larger consulting team from project start to culmination with a final report, which provided the Abruzzo Region in Italy with a viable set of action plans for developing ecotourism and attracting international tourists.I managed and collaborated with 16 GW and Ud’A consultants alongside 2 peer leaders in leading delegation and cross-cultural communications through seven focus groups and 60 stakeholder and tourism official interviews across 24 site visits to national parks and local communities within five days for a thorough assessment of current tourism ecosystem in Abruzzo. In the final stage of the project, I stepped in as team lead and project task master to complete comprehensive final report with 100+ pages; delegated effectively for an increase in team efficiency by more than 50% and the on-time delivery to stakeholders. I also took part in organizing the well-received, final presentation covered by Italian media and created deliverables to communicate findings and action plans to clients, key stakeholders, and Italian tourism officials.During this time, I utilized problem-solving and conflict resolution skills during fieldwork and site visits to accomplish all goals by deadlines and unify the consultants's focus on project goals. Prior to the site visits in Italy, I completed initial and in-country research for destination sustainability assessment, including work methodology and progress. Show less

San Francisco Travel Association
Jan 2020 - Jul 2020International Tourism Development FellowI spearheaded the development of a comprehensive and innovative citywide sustainable tourism plan, aligning it to the requirements of Visit California and training staff on sustainability. I managed information for 100+ leads and prospects on Salesforce, maintaining long-term relationships with stakeholders and providing account executives with sales opportunities. I also partnered cross-functionally with marketing and membership departments in managing 10 in-person and virtual partner development events for outreach to up to 250 partners. Throughout the pandemic crisis, I helped implement successful destination recovery strategies including airline marketing, itinerary design, and webinar management. Show less

NovaDentrix
Jun 2020 - Dec 2020Program ManagerAs one of the few employees in a small business, I fully designed, managed, and maintained NoveDentrix's website, providing a user-friendly interface for clients. I created targeted messaging and social media ads on various platforms generating 1000+ reach per week, along with a detailed virtual booking and appointment system for the company. I also liaised between clients and consultants to curate efficient personalized educational courses targeting clients' needs. I expanded program offerings and developed three hybrid educational plans with a projected ROI increase of 5%. Managing budgets and expenses, I developed and implemented a comprehensive strategy for the program team, including how different projects interlink and overlap. Show less

MMGY NextFactor
Jul 2020 - Nov 2022Having consulted with 30+ global & North American clients, I directed NextFactor’s signature DestinationNEXT program and utilized external partnerships toward full program automation, leading to a client base expansion of 300+. I collaborated on 15+ organization strategic plans through facilitating stakeholder and board of directors engagement sessions, analyzing client data, recommending tailored strategies and tactics, and traveling to client locations for visioning workshops. I supported NextFactor's business development activities and streamlined the proposal creation process, acquiring projects from renowned North American destinations. As part of the master and strategic planning teams, I lead the development of in-depth destination situation assessments, leveraging stakeholder engagement and research to analyze and develop clear and implementable Organization Strategic Plans for North American clients. Show less
Director, Destination Development
Jan 2022 - Nov 2022Management Consultant
Jul 2020 - Apr 2022

JLL
Nov 2022 - nowVice President, Tourism and Destination AdvisoryDestination Strategic and Master Planning Lead
Licenses & Certifications

SQL for Beginner Data Analysis
UdemyAug 2020- View certificate

Project Management Foundations
LinkedInFeb 2020 - View certificate

R Programming
The Johns Hopkins UniversityJul 2017
Honors & Awards
- Awarded to Shirin Jafari, MTAMember of the Beta Gamma Sigma Honor Society (ΒΓΣ) Beta Gamma Sigma (ΒΓΣ) Apr 2020 The purpose of Beta Gamma Sigma is to encourage and honor academic achievement in the study of business and to foster personal and professional excellence among its members. A major emphasis of the society is to foster ethical business leadership. Membership eligibility requirements include that a student must be in the top 20% for masters programs.
- Awarded to Shirin Jafari, MTAWinner of The Hospitality Industry Network (NEWH) scholarship The Hospitality Industry Network (NEWH) Jun 2018 http://newh.org/resources/member-directory/?ncsid=112544
- Awarded to Shirin Jafari, MTAWinner of Tourism Cares 2018 NTA Travel Leaders Scholarship Tourism Cares Jun 2018
- Awarded to Shirin Jafari, MTAWinner of the Marsh U.S. Consumer Liberty Mutual Group Graduate Scholarship - May 2018
- Awarded to Shirin Jafari, MTAMember of the Phi Beta Kappa Honor Society Phi Beta Kappa Apr 2018 Phi Beta Kappa Honor Society is the oldest and most prestigious honor society in the United States and grants the highest recognition of undergraduate academic achievement in the nation. The society is home to 17 U.S. Presidents and 40 U.S. Supreme Court Justices and each year accepts only 1% of seniors in every chapter.
- Awarded to Shirin Jafari, MTARecipient of the $20,000 Marriott Foundation Endowment Tuition Fellowship and the GWSB Tuition Fellowship - Apr 2018
- Awarded to Shirin Jafari, MTAWinner of the Distinguished Achievement Award - Apr 2018 Chosen by the faculty of International Relations' department as the Department's Outstanding Student of the year.
- Awarded to Shirin Jafari, MTARanked 2nd in the 2nd Tehran Conservatory Clara Piano Festival - Jan 2014
- Awarded to Shirin Jafari, MTAPerformed an improvised dance piece in collaboration with Walter Baco Embassy of Austria Oct 2013 Walter Baco was invited by the Embassy of Austria to perform an improvised piece with dancers and musicians in the embassy's cultural forum (OKF) in October 2013
- Awarded to Shirin Jafari, MTARanked 3rd in the first Tehran Conservatory Clara piano festival - Jan 2013
- Awarded to Shirin Jafari, MTABecame a member of Iran’s National Elites Foundation (بنیاد ملی نخبگان) National Elites Foundation of Iran Jul 2012
- Awarded to Shirin Jafari, MTARanked 1st in Azad University arts nationwide university entrance exam Azad University Higher Education Organization Jul 2012 • Interviewed by national media in Iran, Ettelaat and Eghtesad newspapers, IRNA and MEHR news websites, and national Radio
- Awarded to Shirin Jafari, MTARanked 2nd in Iran's Nationwide Arts University Entrance Exam (Konkur) out of 34,000 participants Sanjesh Higher Education National Organization Jul 2012 • Interviewed by national media in Iran, Ettelaat and Eghtesad newspapers, IRNA and MEHR news websites, and national Radio
- Awarded to Shirin Jafari, MTAWon an award in statistics article competition - 2002
- Awarded to Shirin Jafari, MTAParticipated in the annual piano festival of “From Classical to Contemporary” -
Volunteer Experience
Executive Staff
Issued by Iranian Film Festival on Sept 2016
Associated with Shirin Jafari, MTAVolunteer
Issued by SF-Marin Food Bank on Jan 2015
Associated with Shirin Jafari, MTAExecutive Staff
Issued by Ghirardelli Chocolate Festival on Sept 2015
Associated with Shirin Jafari, MTALanguage Partner
Issued by Language Partner Program on Jan 2016
Associated with Shirin Jafari, MTA
Languages
- enEnglish
- pePersian
- arArabic
- geGerman
- itItalian
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