Joanna Higgins

Experience

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  New Look

  Mar 2007 - Nov 2008

  Retail Buyers Administrator
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  Animal

  Mar 2009 - Dec 2014

  Co-ordinating tasks to the ecommerce team for an efficient and profitable website. Assisting Head of Ecommerce on projects and platform upgrades to optimise website. Also ensuring marketing on the website is cohesive with all UK stores and social media communications.Other responsibilities included:• Developing & managing the critical path process for season uploads• Overseeing product photoshoots and upload of photography to the website• Managing the CMS ensuring accurate upload of images and product information• Analysing sales figures, weekly targets and site layout while working with the marketing team to identify key sales periods to hit yearly budgets• Liaising with the warehouse team and delivery couriers ensuring the successful fulfilment Show less

  • Ecommerce Operations Co-ordinator

    Feb 2010 - Dec 2014

  • Ecommerce Assistant

    Mar 2009 - Feb 2010
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  Jamie Miller Marketing Recruitment

  Dec 2014 - Sept 2015

  Candidate Manager (Marketing)

  Part time role to work alongside raising a family.

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  Woods Furniture, Dorchester

  Sept 2015 - May 2019

  Assistant Digital Marketing Manager

  Marketing and website management of a luxury furniture company. Creating graphics and artwork for the website in order to maximise order placement and achieve revenue targets. Other responsibilities included:• Creating and scheduling email campaigns• Managing website projects and checking functional and visual updates on the website• Liaising with suppliers on new products• Creating copy for landing pages• Loading new product onto the website with ensuring high specification imagery and product descriptions• Recording sales data & analysis of KPIs• Updating price information onto company system Show less

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  Haymarket Media Group

  May 2019 - now

  Digital Marketing Manager

  Formally Bay Publishing Ltd (2023 Haymarket Media Group Acquisition)Managing all aspects of the digital marketing content for the Haymarket Media brands - Health & Safety International (Europe, the Middle East and Africa) as well as our environmental Impact brand AWE International and the online directory OSE.• Lead generation; achieving above industry average from designing tailored content through to campaign build and delivery• Operation of brand websites • Email newsletter design, generating brand awareness and competitive open and CTR rates• Email multi database management• Webinar design, set up and management aligned with advertisers target market• Curating ad banner design and management increasing advertiser brand awareness• Co-ordinating external agencies Show less