Ioana Diana Baciu

Experience

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  Antena 1

  Jun 2015 - Jul 2015

  Internship
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  CORA

  Oct 2015 - Nov 2015

  Internship Marketing
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  PRO TV

  Mar 2016 - Aug 2016

  Student Internship

  Redactor / Editor

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  Foodpanda

  Aug 2016 - Dec 2017

  Web Content Manager & Graphic designer

  -​Created promotional materials used to promote FOODPANDA projects, visuals for various contests and editing photos.-​Editing, proofreading and improve writers' posts​.-Creating texts for contests-Creating visions for customer promotion-Ideas for the Foodpanda presentation catalog

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  Seo Factory

  Dec 2017 - Aug 2019

  Graphic Designer

  The assignments I had in that position were focusedon finding effective solutions to convey a messagethrough colors, illustrations, photos, animations ordifferent types of layouts. Thus, the experiencegained covers the following areas:- Making banners for Google AdWords in alldimensions (dynamic & static).- Graphic design of newsletters.- Graphic creation of posts and campaigns onFacebook, Instagram or other online social media.- Making videos for promotion- Creating layouts (site design) from 0 for new sites.- Creating a new layout on an existing site whilepreserving the visual identity.- Making banners of any size for company websites.- Graphic design for business cards- Graphic design for brochuresSocial Media experience:- Realization of strategies and budget management of new campaigns- Carrying out all types of campaigns(awareness, conversions, traffic)- Creating the business ads account & installing tracking codes- Installing the tracking codes through Tag Manager of the different actions in the campaign and setting the goals in Analytics(action on the call button, request the offer, etc.)- Final analysis of campaigns through Google Analytics and report made in Data Studio- Setting up Facebook & Instagram online stores- Carrying out campaigns on the product feed uploaded via csv / urlGoogle AdWords experience:- Make campaign settings- Making announcements- Set keywords according to relevance- Set budget / bidding mode- Realization of search & display campaign- Setting and implementing tracking codes. Show less

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  SEO Cupcake - Agentie de Marketing Online & Web Development

  Aug 2019 - Dec 2021

  - managing client proposals from typesetting through to design, print and production- agreeing project objectives- representing the client's or organisation's interests- providing advice on the management of projects- organising the various professional people working on a project- monitoring sub-contractors to ensure guidelines are maintained- overseeing the accounting, costing and billing- reporting to the client or senior stakeholders on progressCoursesFRONT-END DEVELOPER (AT ATELIERE ILBAH)Determining the structure and design of web pages.Ensuring user experience determines design choices.Striking a balance between functional and aesthetic design.Ensuring web design is optimized for smartphones.Building reusable code for future use.Optimizing web pages for maximum speed and scalability.Utilizing a variety of markup languages to write web pages and modification of design elements through the theme builder or custom implementation in the Wordpress platform, import of products and basic modifications in Prestashop, creation of promotional templates in GoMag and Mailchimp Show less - creating website designs- producing sample sites- meeting with clients to discuss requirements and/or project progress- demonstrating and receiving feedback about draft sites- creating products that are user-friendly, effective and appealing- digital retouching and image editing- working as part of a multidisciplinary team liaising with clients to determine their requirements and budget- managing client proposals from typesetting through to design, print and production- working with clients, briefing and advising them with regard to design style, format, print production and timescales- developing concepts, graphics and layouts for product illustrations, company logos and websites- determining size and arrangement of copy and illustrative material, as well as font style and size- reviewing final layouts and suggesting improvements if requiredKey skills- Imagination- Creativity- Patience- Attention to detail- Analytical skills- Communication skills- Technical ability- Experience of using programmes such asPhotoShop, Illustrator and InDesign Show less

  • Project Manager

    Mar 2020 - Dec 2021

  • Graphic Designer

    Aug 2019 - Dec 2021
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  Vodafone

  Dec 2021 - now

  - Targeting users with personalized offers according to campaign requirements.- Creating audiences based on campaigns with the help of Audience Data Manager (DMP). These audiences were later used in the previously mentioned personalization.- Monitoring dashboards in Analytics to create new personalization campaigns according to needs.- Analysis of the elements that can be customized on the site depending on the user's behavior displayed in Hotjar. For example: to maximize the potential of certain components that were not very visible, but were of interest to the user.CUSTOMER EXPERIENCE ANALYST (tNPS)Resolving customer issues in a timely and satisfactory manner. Collaborating with other departments to address customer needs and improve processes. Identifying and implementing strategies to enhance the customer experience.Root cause analysis, including sample audits and text data mining, to determine drivers of both dissatisfaction and satisfactionProviding recommendations based on complaints or malfunctionsProviding reports on escalations and issuesMonitoring survey data to ensure systems and processes are working as expected, including frequency of registrations, response rates and bounce ratesTranslating the needs into journey maps of the customer experience in the websiteAbility to organize both structured and unstructured data into charts, graphs and tables for the purpose of communicating information.Ability to search, find, collect, analyze, interpret and evaluate information and communicate findings.Licenses & certificationsDigital Personalisation ProfessionalAdobeAdobeIssued Feb 2022Digital AnalyticsAdobeAdobeIssued Jan 2022Digital Personalisation EssentialsAdobeAdobeIssued Jan 2022Digital Personalisation PractitionerAdobeAdobeIssued Jan 2022 Show less

  • Biddable Specialist

    Feb 2024 - now

  • MarTech Personalization Designer

    Dec 2021 - now