Tony Chan

Experience

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  Industrial Info Resources

  May 2013 - Apr 2017

  Market Researcher in the Oil and Gas Industry

  -Increased clients’ profits by gathering oil and gas industry information involving markets in Crude Oil Pipelines, Natural Gas, NGLs, Ethane, and GOM Offshore Production.- Built relationships with leading oil and gas companies such as BP, Shell, and Exxon to obtain information on their industrial assets and future spending opportunities.- Generated leads for contractor and energy trader clients by gathering information on oil and gas company maintenance projects valued at $1M+.- Collaborated with IT, sales, and other departments to create valuable product packages that met client needs.- Improved overall company database accuracy by managing and updating project lead information based on past authorization for expenditure (AFE) and kick-off/completion dates.Notable Accomplishments:- Created and implemented the company’s first pipeline mapping system to provide clients with information on pipeline performance; the system added significant value for clients by offering previously unavailable data. - Consistently improved scorecard month over month by assisting colleagues with intensive research and tenaciously pursuing information, resulting in more efficient assignment completion. - Built strong relationships with clients by providing same-day responses to their inquiries. Show less

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  United Steel Structures, Inc.

  Apr 2017 - Mar 2020

  Market Research Specialist for Steel Buildings

  - Developed and maintained market intelligence and research flow; also identified industry trends.- Increased company profit by collecting and synthesizing information specific to the natural gas industry involving projects that include compressor stations, gas plants, pump stations, power plants, and storage facilities.- Created qualitative and quantitative market reports analyzing the status and outlook for the company’s technology, opportunities, and challenges.- Collaborated with vendors, business development managers, and project managers to create a consistent marketing campaign that portrayed the company’s strengths and culture.- Managed customer relationship management (CRM) software; organized new information and followed up with high priority leads.- Developed and implemented new content marketing plans and defined strategy by utilizing social media, case studies, target marketing, trend research, company podcast, and email marketing.Notable Accomplishments:- Generated $20M+ in leads within the niche market of acoustic industrial buildings. - Reached 1400+ LinkedIn followers and generated 15K impressions and 50 websites visits per month by producing and managing effective social media content.- Increased website traffic by 30% upon producing 6 podcast episodes, publishing 4 articles, and creating 8 case studies to showcase key company projects. Show less

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  Game Dev Loadout Podcast

  Jul 2017 - Jun 2020

  Owner

  - Interviewed game industry experts and learned about their professions, personal values, worst moments, and lessons learned to inspire listeners to take action on their gaming careers.- Gained high profile guests through cold calls/emails, social media, and referrals. - Created and managed the Game Dev Loadout WordPress website and social media accounts.- Edited high-quality episodes using audio editing software Adobe Audition.Notable Accomplishments:-Produced 115+ engaging episodes that positioned listeners to succeed in the game industry.-Drove 150,000+ total downloads (currently 2,500 per month) through Apple, Spotify, Google, and other major podcast platforms. Show less

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  Industrial Training International

  Oct 2021 - now

  Accomplishments:- Contributed to over 1,740 training center enrollments through engaging content and strategic sales enablement.- Created a QR code system for instructors and surveyed 88 students to get their feedback and contact information for future upsells.- Enhanced team productivity and sales performance with 9 enablement resources: playbook, one pager, sequence, lead generation, battlecard, sales script, content, dashboards, and master workbook.- Maintained competitive pricing by doing a thorough analysis of 23 competitors.- Mentored and managed 2 sales development representatives and generated 294 qualified leads.Responsibilities:- Create marketing plans that focus on specific, high-value customers and work with the sales team to turn these leads into buyers.- Perform regular competitive market analysis to inform product pricing/positioning - Establish the Training Center marketing plan to drive registrations- Focus on Training Center cancelation mitigation campaigns to optimize revenue- Promote and grow simulcast training- Determine marketing content and distribution - Establish and maintain sales support collateral - Build sales and marketing campaigns that deliver MQLs to plan - HubSpot and NetSuite data quality management Show less - Designing, planning, managing, and optimizing integrated campaigns across multiple channels to generate a pipeline.- Monitoring and reporting campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue.- Creating impactful nurture programs to improve conversion rates from leads to opportunities.- Working closely with the Vice President of Marketing for both granular tracking, reporting, and efficient lead management in the handoff from marketing to sales.- Contribute to referral network and agreements as needed. Show less

  • Product Marketing Manager

    Dec 2022 - now

  • Demand Generation Manager

    Oct 2021 - Dec 2022