
Petros Loukatos
Product Manager on banking products

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About me
Trade Marketing Manager OT at PepsiCo Hellas
Education

University of Exeter
2002 - 2003Ma Finance & Investment Merit 67%
Panepistimion Pireos
1997 - 2002BS Banking and financial management Good 7.2/10
Experience

Aspis Real Estate S.A.
Dec 2004 - Jul 2006Product Manager on banking productsBanking services (mainly mortgages) for the customers of the real estate company

NIREUS SA
Aug 2006 - Feb 2011Credit Control AssistantEvaluation of credibility of new customers (Exports)Monitoring of the payment and trading habits of the customers Accounting registries of customers’ paymentsBalances agreementCalculation of commissions for the company’s representatives abroadProvisions for the Credit notes to be issued based on the customers’ turnovers and agreements Pricelists checkingCommunication with Credit Rating Agency (ICAP)Communication with Credit Insurance Companies (Euler Hermes)

Sara Lee Greece
Feb 2011 - Jul 2012Credit ControllerSet up and monitoring of credit scoring (mainly retail FMCGS)Monitoring of the payment and trading habits of the customers Balances agreementAccounts Receivables projection QuarterlyBad debt provisionsImplementing pricelists, discounts and promotions in the ERP systemIssuing credit notes for Year End rebatesMonitoring proper implementation of the customers’ contracts

DE MasterBlenders 1753
Jul 2012 - Jun 2015Credit Controller Greece* Define, implement and monitor the credit & collection processes and procedures* Set up and monitoring of credit scoring (mainly retail FMCGS)* Evaluation of the creditworthness for new and existing customers * Monitoring of the payment and trading habits of the customers * Reconcilation of the customers' balances * Accounts Receivables and Cash Flow forecasting, monthly, quarterly and YTG * Review and manage order holds on a daily basis and approve orders* Bad debt provisions* Be proactive in minimizing risk in doubtful debt* Responsible for the bad debt customers and to reconcile debt in lawful manner.* Implementing pricelists, discounts and promotions in the ERP system* Issuing credit notes for Year End rebates* Monitoring proper implementation of the customers’ contracts* Preparation of a cost - profit analysis per key customer and per main SKU categories annualy* Responsible for the communication with the Credit insurance agencies * Responsible for the project of paperless invoicing and electronic archiving* Preparation of the P&L and Balance Sheet reports of the Manufacturing Unit of the company montly* Communication with Credit Rating Agency (ICAP)* Communication with Credit Insurance Companies (Euler Hermes) Show less

JACOBS DOUWE EGBERTS
Jul 2015 - Feb 2022* Reporting to National Key Account manager* Responsible for the annual agreements of Key Accounts AB, METRO, ELOMAS, Small Buying Groups* Design, implement and evaluate tailor made activations in accordance with business strategic plans and customers' needs* Responsible for the in depth customers' sales forecast and demand planning on a monthly basis* Develop and execute business reviews to highlight KPIs, explore areas of improvement, strategies and action plans in order to achieve business growth* Responsible for bottom - up design of customers' Annual Operating Plan* Listings of new products and presentation of the sales story behind any listing* Initiate, prepare and present SOP cycle meetings monthly regarding Sales Forecast* Team Leader (local BPO) of Xtel implementation project for Kantar Promotional Planning Tool* Consolidation of the different trade agreements from the two different entities that formed JDE to one single and harmonized trade agreement, implemented from 01.01.2017* Leading negotiation for Logistics and Returns Policy with customers * Close cooperation with Shopper Marketing departments in preparing and presenting shelf - planogrammatic proposals to retailers* Regular monitoring and reporting of market and competitor performance and activities* Strong relationship and close cooperation with sales field force aiming the best implementation of customers' promotional plan Show less
Key Account Manager
Sept 2016 - Feb 2022Accounts Receivable Specialist Greece
Jul 2015 - Aug 2016

PepsiCo
Dec 2021 - nowReporting to Demand Acceleration (DX) Manager. Close collaboration with Marketing, Procurement, NRM, KAMs and Sales teams.* Responsible for the design of the annual OT promo calendar and the monitoring of its efficiency in achieving AOP targets* Responsible for deploying successfully Media to Shelf campaigns across all Pepsico's categories* Responsible for the shopper CTA communication across all Pepsico's categories* Responsible for the set up and monitoring of instore excellence KPIs (visibility, shelf metrics, secondaries etc)* Responsible for the creation of PoP materials per brand and initiative* Evaluate ROI of mpromotional guidelines * Use insights (Nielsen Kantar, etc) to design tailor made initiatives for the retailers Show less Reporting to National Key Account manager* Responsible for the annual agreements of Key Accounts Group Sklavenitis, OK Anytime* Design, implement and evaluate tailor made activations in accordance with business strategic plans and customers' needs* Develop and execute business reviews to highlight KPIs, explore areas of improvement, strategies and action plans in order to achieve business growth* Listings of new products and presentation of the sales story behind any listing* Close cooperation with Shopper Marketing departments in preparing and presenting shelf - planogrammatic proposals to retailers* Regular monitoring and reporting of market and competitor performance and activities* Strong relationship and close cooperation with sales field force aiming the best implementation of customers' promotional plan Show less
Trade Marketing Manager OT
Jan 2024 - nowKey Account Manager
Dec 2021 - Apr 2024
Licenses & Certifications
- View certificate

Influencing People
CourseraDec 2020 - View certificate

Inspiring and Motivating Individuals
CourseraNov 2020
Honors & Awards
- Awarded to Petros LoukatosGolden Award for the Best Sales Team of the Year Sales Excellence Awards, Hellenic Sales Institute (HSI) and Boussias Communications Sep 2020 Golden Award for the Best Sales Team of the Year, in the category: Industry - Consumer Goods (FMCG), for exceptional growth and solid outperformance vs 2019 annual targets, leveraging on our brands’ strengthening, and led by our strong activation plans and especially by our excellent in store execution and impeccable implementation
- Awarded to Petros LoukatosGolden Award for the Most Successful Launch (LOR brand) Sales Excellence Awards, Hellenic Sales Institute (HSI) and Boussias Communications Nov 2018 JDE's commercial department won the Golden Award for the launch of brand LOR (coffee) in greek market. My contribution as KAM, was crucial regarding listing (distribution points and time), instore events (Trade Plan and Big Events) and commercial agreements with Retailers for this new launch.
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