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Ariela Cohen (Shaya), MBA

Ariela Cohen (Shaya), MBA

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  • Timeline

  • About me

    Enterprise Account Manager at Papaya Global | Customer Relationship Management | Ex-Deloitte, Fiverr, Fox Studios, Paramount Pictures Studios

  • Education

    • UC Santa Barbara

      2004 - 2008
      Bachelor of Arts - BA Business Economics, Accounting Emphasis

      Activities and Societies: Gamma Phi Beta, Accounting Association, Intramural Volleyball.

    • The College of Management Academic Studies

      2015 - 2017
      Master of Business Administration (MBA) Strategic Management and Entrepreneurship

  • Experience

    • Deloitte

      Jan 2008 - Jan 2010
      Auditor

      Deloitte provides industry-leading audit, consulting, tax, and advisory services to many of the world's most admired brands. It is one of the "Big Four" Public Accounting firms.• Reviewed financial statements and disclosures for accuracy and conformance with US GAAP• Served large public clients in the healthcare, manufacturing, real estate and financial servicesindustries

    • Twentieth Century Fox

      Jan 2010 - Jan 2011
      Corporate Internal Auditor

      20th Century Fox is an American film studio, distributor and one of the six major American film studios. It was formerly owned by News Corporation and is currently owned by 21st Century Fox (as of 2013).• Planned internal risk assessment procedures and executed financial, operational, andcompliance audits of film & television divisions• Created reports for executive management including recommendations and best practices forsuccessful future operations

    • Paramount Pictures

      Jan 2012 - Jan 2015

      Paramount Pictures is an American film studio, television production company, motion picture distributor, and a subsidiary of Viacom. It is one of the six major American film studios.• Analyzed and followed market trends to develop effective account forecasts for TheatricalNew Release, Catalog, and TV home media product at Amazon• Selected for first ever Paramount Pictures Leaders’ Studio (60 employees out of 2,000+)• Managed excess inventory levels with VP Sales Planning and Business Development toensure proper sell-off• Reviewed annual plans with Sales and Marketing teams to implement strategies, track againstfinancial company goals, and plan for future promotional events Show less

      • Manager, Account Planning and Strategic Analysis

        Jan 2013 - Jan 2015

      • Senior Account Planner

        Jan 2012 - Jan 2013

    • MySupermarket

      Jan 2015 - Jan 2016
      Email Marketing Manager- Temp position (Maternity leave replacement)

      mySupermarket is a price comparison site, operating in Israel and the UK, that is completely independent from the supermarkets. The site helps shoppers save an average of 30% on each grocery shop.• Responsible for email campaign process and coordination between different departments (Design, Content, Technical Engineering, etc.)• Wrote posts for B2B and B2C company blogs• Created customer satisfaction surveys and strategic analysis reports to continuously improve company operations Show less

    • Crave Ltd.

      Jan 2016 - Jan 2017
      Business Development Manager

      Crave is an Influencer App Platform designed to empower Digital Creators, giving them a dedicated space to co-create, collaborate and connect directly with their fans.• Identified 18 new partnerships and tripled the company’s client base within the first 4 months• Negotiated agreements and communicated effectively to meet client expectations• Played a key role in team brainstorming sessions and product evolution

    • ServiceTitan

      Jan 2017 - Jan 2018
      Onboarding Accounting Specialist

      ServiceTitan is a mobile, cloud-based software platform that helps home services companies streamline operations, improve customer service, and increase sales.• Prepared accounting data conversions from various CRM/Accounting software to Quickbooks• Managed multiple projects in deadline driven environment and served as Accounting subjectmatter expert

    • Lea Marketing, Inc.

      Jan 2018 - Jan 2020
      Customer Success Manager

      • Oversaw day-to-day activities for the customer success and experience team of 2 employees • Promoted consistent high productivity, and optimum customer satisfaction• Evaluated projects using KPIs, surveys, and customer feedback to grow the business

    • Cymulate

      Jan 2020 - Jan 2021
      Customer Success Manager

      Cymulate is a breach and attack simulation platform that lets you protect your organization at the click of a button. Operating thousands of attack strategies, Cymulate shows you exactly where you’re exposed, and how to fix it.

    • Fiverr

      Jan 2021 - Jan 2023
      Fiverr Pro Program Customer Success Manager

      Fiverr is a global platform connecting businesses with freelance talent in the simplest way possible.

    • Papaya Global

      Dec 2024 - now
      Enterprise Account Manager

  • Licenses & Certifications

    • Certified Public Accountant (inactive)

      California Board of Accountancy
      Nov 2011