Jo Coyle

Experience

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  Mount St. Mary's University Outdoor Adventures

  Oct 2009 - Jan 2011

  Student Leader

  CRUX is a University based outdoor adventure program with emphasis on team building. Additionally, the effort provides students with opportunity to expand their horizons through outdoor adventure. Practical application of the lessons learned through such experience leads to growth in wisdom and maturity. At CRUX I planned and coordinated trips including full itinerary, logistics and execution. Through planning and successfully completing a number of trips, I gained specific appreciation for the importance of proper planning and attention to detail. Additionally, I spent over one year in providing the marketing support for the CRUX program through social media, graphic arts, flyers, design and circulation. During my tenure I achieved my Wilderness First Responder certification as well as CPR.As a leader in the program I mentored over 100 students in their ventures into the wilderness. We measured and achieved success by yielding many satisfied participants while maintaining an exemplary safety record. Show less

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  Art by Jo Coyle

  Jun 2011 - now

  Artist

  Working on abstract mixed media and illustration to upcycled tins and pattern design, Jo Coyle considers her works and motivations to be led by an internal "art roulette."Jo graduated from Mount St. Mary's University with a BA in Fine Art, after studying fine art and film in high school at Carver Center for Arts & Technology in Towson, MD. Though her strengths lie mainly in fine art, she is developing new interest and skill in both traditional and digital illustration and design.Jo believes art is a method with which to externalize emotion and one's mind. It's how she expresses her creativity and passion for things often seen, yet taken for granted every day, such as simple forms, colors and textures that stand out and capture the eye. Show less

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  Valley Mill Camp

  Jun 2011 - Aug 2011

  Adventure Camp Leader

  As an Adventure Camp Leader for Valley Mill I utilized a lot of my leadership and group facilitation skills to guide preteens on educational, fun, and safe outdoor excursions, including day-to-day activities at camp to overnight backpacking, caving and camping trips.

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  REI

  Sept 2011 - Jan 2013

  Sales Specialist/Visual Assistant

  At REI I had the opportunity to exercise my creativity and artfulness through the sales of memberships, athletic and outdoor wear, as well as through the implementation of visual merchandising and aesthetically appealing display of REI's products.I especially enjoyed working with and assisting the people that visited REI in search of not only the gear, but the experience they achieve through the outfitting that I provided. The real goal of our customers after all is the experience after they leave, and their goal to utilize the best apparatus for their selected endeavors. Show less

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  The Walters Art Museum

  Sept 2011 - Dec 2011

  Adult Programs Intern

  My internship at the Walters Art museum was an exercise more in submersion than in completion. Providing even nominal clerical support in the midst of the fascinating art of so many before me was gratifying in the setting if not in the work itself.

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  The Offices at 303

  Jan 2013 - Nov 2014

  Office Manager

  As office manager, I was responsible for the upkeep and functionality of The Offices at 303. I provided tenants with services such as invoices, schedule management, and reception of clients, among other day-to-day functions and organizational tasks to ensure the efficiency and flow of business procedures and agent-client relations.As well as that, I used this position as an opportunity to expand my knowledge of marketing, advertising, social media, graphic design, and the corporate atmosphere. I also offered graphic design services to tenants and starting businesses who joined The Offices at 303 Membership Plan. Show less

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  Benefit Indemnity Corporation

  Jan 2013 - Nov 2014

  Executive Assistant

  As Executive Assistant, I provided a broad range of services to Benefit Indemnity Corporation, including operative services, graphic design, branding, social media and marketing management, accounting, and general clerical duties.

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  Jo Bayne Art & Design

  Jan 2013 - now

  Artist/Designer

  Currently I am freelancing as a graphic designer and illustrator. I help small businesses and entrepreneurs form their corporate identities through logo, letterhead, business card, powerpoint template, and invoice design, as well as provide other corporate branding needs.

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  Gramophone

  Dec 2014 - Dec 2016

  As Marketing Executive for Gramophone, I manage and run its marketing department by creating campaigns and initiatives to gain audio/video and contracting sales as well as to reach and acquire a wider client base within our target demographic. My tasks range from print & digital graphic design, to traditional mail and email campaign management, to brand awareness and event planning.My duties include:- Event planning and coordination to advertise Gramophone products & services and maintain relationships with vendors and consumer base- Advertising management including the creation and implementation of digital campaigns, social media, email & traditional communications, and more- Graphic design, including digital search and display ads, email branding, website graphics and icons, magazine advertisements, postcards, multi-page traditional and digital product guides, self-mailers, corporate stationery and more- Maintenance of corporate identity by updating stationery, website aesthetics, PowerPoint presentations, marketing literature, promotional items, event displays, and more- Budget allocation and management- Maintenance of ecommerce and other sales initiatives including but not limited to in-store sales and promotions Show less As Marketing Associate for Gramophone, I help create marketing campaigns and initiatives as well as provide graphic design and printed materials to promote our company. My tasks range from creating email campaigns, to developing visual identity, to event planning. I and my department ensure that Gramophone's message, from our brand to our products, is known to our prospective audience to garner sales and accumulate clients.My duties include:- Event planning and coordination to advertise Gramophone products & services and maintain relationships with vendors and consumer base- Advertising management including the creation and implementation of digital campaigns, social media, email & traditional communications, and more- Graphic design, including digital search and display ads, email branding, website graphics and icons, magazine advertisements, postcards, multi-page traditional and digital product guides, self-mailers, corporate stationery and more- Maintenance of corporate identity by updating stationery, website aesthetics, PowerPoint presentations, marketing literature, promotional items, event displays, and more- Budget allocation and management- Maintenance of ecommerce and other sales initiatives including but not limited to in-store sales and promotions Show less

  • Marketing Executive

    Jan 2016 - Dec 2016

  • Marketing Associate

    Dec 2014 - Jan 2016
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  Baltimore Chesapeake Bay Outward Bound School

  Feb 2018 - Oct 2019

  Marketing & Communications Coordinator

  I assist the marketing department with campaign strategy and communications to students, parents, and donors to promote expeditions and programs focused on experiential learning and character-building. My responsibilities and accomplishments include: - Create and implement various campaigns for brand awareness and lead conversion from start to finish from persona research, audience segmentation, ad design, copywriting, landing page development, lead automations, and performance analytics- Responsible for the creation of an annual communications calendar to best serve sales and development departments and guide relevant content creation and distribution- Create and monitor daily and monthly communications to various audiences including students, parents, educational partners and donors via social media and email campaigns- Responsible for graphic design including but not limited to digital ads, email design, brochures, direct mail, annual reports, infographics, and conversion kits- Coordinate with printing vendors for print projects such as direct mail, banners, event invitations, and branded materials- Manage marketing assets including photography, videography, and testimonials- Collaborate weekly with Sales, Development, and Admissions departments to support team marketing and communication needs Show less

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  Loyola Blakefield

  Apr 2023 - now

  Marketing & Communications Coordinator