Gemma Figueras, PhD, EMBA

Experience

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  University of Copenhagen

  Aug 2005 - Feb 2006

  Visiting Research Fellow

  Erasmus stay in the Biologisk Institut, University of Copenhagen (Copenhagen, Denmark).Development of the research project entitled" Caloplaca lenae sp. nova and other Caloplaca species with caloploicin and vicanicin".Project in the Biologisk Institut, Ecology and Evolution, under the supervision of Dr. Ulrik Søchting. Learn of new techniques and publication of a paper in an international journal.

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  Mataró Ràdio

  Oct 2007 - Jun 2010

  Radio Announcer in Scientific Radio Programm.

  Preparation and organization of the weekly Scientific Divulgation radio program. Updating and maintenance of the blog associated and answer the questions of the audience. Contact with the guests (doctors, professors, scientists....) and prepare the radio interview with them. Responsible of the specific sections of “Myths science” and “Questions and Answers of Science”.

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  University of Graz

  Sept 2010 - Dec 2010

  Visiting PHD Student

  Research project entitled: Heterogeneity of Trebouxia potobionts within the thallus of Anaptychia ciliarisResearching in the molecular lab doing a short project under the supervision of Dr. Martin Grube. Learning new molecular techniques SSCP and haplotype analyses. Culture of fungi and algae.

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  Intelligent Pharma

  Jul 2011 - Oct 2011

  Sales and Business Development

  Intelligent Pharma is a biotechnology company dedicated to developing, commercializing, and using new computational technologies for drug discovery. » Preparation of congresses and international fairs» Prospection and first contact with the main pharmaceutical companies» Responsible of the USA and English markets» Presentation of the product to the KOL and CSO of the international companies

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  INDIBA S.A.

  Dec 2011 - Sept 2013

  Scientific Affairs Specialist

  INDIBA is an innovative company specializing in the design, manufacture, and distribution of devices for professionals of medicine, physical therapy and aesthetics. Its high-technology equipment is the non-invasive solution to the most common problems of aesthetic medicine, plastic surgery, dermatology, sports medicine, physical therapy, and beauty.» Updating and maintaining the clinical data base related with the products of the company» Redaction of the Technical File of the products» Elaborate files for the Health Authorities and Notified Bodies » Preparation of communications for congresses and other medical events » Responsible of the scientific support to the marketing and sales departments» Direct contact person for the scientific support to end customers, patients and doctors » Scientific contact of the company with the international KOLs and distributors Show less

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  Sysmex Europe

  Oct 2013 - Dec 2016

  Scientific Marketing Manager EMEA

  Sysmex is an integrated company developing and manufacturing medical devices needed for in vitro diagnostics in different areas like hematology, urinalysis, immunochemistry, etc. Sysmex is the world leader in hematology, and in the European HQ they look after the interests and provide support for the different stakeholders in the EMEA region. » Elaborate promotion material with high scientific content and the communication of them in all the different scientific levels required» Training and supporting EMEA affiliates in relation to scientific affairs of newest released products such as XN-L, XN Stem Cells, XN IPF, Infection, and Inflammation as well as the latest campaign ‘Know more. Decide with confidence. Act faster’. » Organization of scientific symposia, collaborating with KOL’s and clinicians » Scientific support to our affiliates and customers, visiting different sites, giving lectures in congresses and following the different studies and evaluations» I also acted as interim department lead for a year and managed to motivate and coach the team in the absence of a team leader Show less

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  Kleresca - By Klox Technologies

  May 2017 - Aug 2020

  In addition to the Product Management tasks, I was promoted to lead the digital marketing team, responsible for digital and social media platforms. Responsible for the marketing strategy and positioning of the dermatology product line. Promoted in 2017 to lead the digital team. - Successfully launching 3 new indications in the markets, accounting for 30% of the current revenue- Responsible for training and onboarding global sales force (+10), ensuring correct scientific understanding and common message - Increasing of awareness by >50% across our social media channels - Establishing and managing Kleresca® Academy, a digital platform for clinicians. Increasing web traffic by 98%, strengthening KOL collaboration with +10 lectures - Managing 2 direct reports and 2 indirect reports - Establishing and communicating KPIs for global marketing plan - Creating content for digital and print material (B2B and B2C)- Budget management- Acting (de facto) as a sales manager for the German market for 8 months Show less Working within the marketing team to globally introduce a new technology based on fluorescent light energy. Responsible for both, therapeutic and aesthetic indications. - Creating and implementing the global branding and marketing message for internal and external stakeholders » Building content for digital and print material, targeting patients and healthcare professionals » Establishing and managing Kleresca® Academy, a digital exchange platform among HCPs » Launching successfully 3 new indications in the markets » Training and onboarding the global sales force, ensuring scientific understanding and common message across markets» KOL management, congress participation, and conferences speaker Show less

  • Global Scientific Marketing Manager

    Oct 2018 - Aug 2020

  • Global Scientific Product & Brand Manager

    May 2017 - Sept 2018
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  Immudex

  Sept 2020 - Aug 2022

  Head Of Global Marketing

  Immudex is a life science company, providing solutions for immune monitoring within cancer immuno-therapy, transplantation, infectious disease, and autoimmunity.Managing the marketing team, responsible for the overall marketing strategy and its implementation. - Generating strategies and goals for all Marketing functions, including digital, product and brand management, communications, and design- Responsible for the creation and maintenance of the company brand, image, and positioning- Setting, monitoring, and reporting on team goals- Preparing and managing monthly, quarterly and annual budgets and reports for the Marketing department- Successfully launching 5 new products while increasing our SoMe followers with +1000 in one year Show less

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  Novo Nordisk Pharmatech A/S

  Sept 2022 - Oct 2024

  I led a dynamic and diverse team focused on strategic product management, market insights and analytics to drive the strategic development of our next generation of products. My role encompasses a range of responsibilities, including:- Direct people management, overseeing a team of product managers and business analysts- Setting the commercial direction for our future product portfolio, which currently exceeds +2B DKK- Collaborating closely with our R&D department to ensure new product development aligns with market needs- Establishing and nurturing strategic partnerships with external stakeholders to drive innovation and growth Show less Novo Nordisk Pharmatech improves biopharmaceutical manufacturing by developing and supplying innovative products used in the manufacturing of biopharmaceuticals. My main responsibilities include:- People management and leadership of +10 FTE- Creation and implementation of company commercial strategy contributing to double digit growth in 2023 (+450million DKK)- Generating strategies and setting goals for all related marketing functions, including digital and branding, and initiating and being responsible of the company rebranding project- Set the strategic direction for launched and upcoming products in the pipeline- Ensure efficient go-to-market strategies for new products- Management of external partnership alliances- Business development and new product entry- Close collaboration and strong stakeholder management, working together with R&D, Sales, Finance and Business Support to achieve the company goals. Show less

  • Head of New Product Marketing

    Jun 2024 - Oct 2024

  • Head of Strategic Marketing

    Sept 2022 - May 2024
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  Marketing Connect CPH

  Oct 2024 - now

  Marketing and Leadership Mentor

  Mentor in Marketing Connect: Growth, a mentorship program dedicated to Copenhagen marketers who want to grow within their field, find new career paths, improve their network, and unleash their professional potential.

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  Novo Nordisk

  Nov 2024 - now

  Head of Congresses - Scientific Dialogue | Global Medical Affairs