Tereza Nováková

Experience

• 

  Commerzbank AG

  Aug 2007 - Apr 2011

  Back Office Specialist

  - Entry of FX and MM trades into the system and their subsequent control - Control of confirmations of FX and MM trades in the TRAM system - Control of confirmations of brokerage firms and invoices sent by them - Control of settlement of client foreign exchange transactions on the currency day - Entry of CNB exchange rates into the system - Control of internal accounts related to the back office - Control of back office reports, database management, archiving of documents

• 

  O2 Czech Republic

  May 2011 - May 2015

  - Driven customer base value enhancement and further development - Prospecting for new business opportunities - Campaign optimization - Customer lifecycle management - Definition of triggered campaigns - Creation of business plans and subsequent evaluation - Management of Customer Division reporting requirements- Working closely with segment marketing and sales channels - Presenting results to TOP management - Evaluation of campaigns targeting mobile customers - Creation and development of analyses and reports - Project management of Free tariffs between reporting and marketing - Preparation of reports for management - Creation of documents for successful launch of new Free tariff portfolio - Simulation of customer behaviour in the consumer division - Mathematical modelling and evaluation - Antichurn models, customer base segmentation - Analysis and interpretation of customer behaviour - Data Science- Collaboration with external agencies and other TO2 departments - Advanced use of Teradata SQ

  • Business Partner - Customer Value Management

    Feb 2014 - May 2015

  • Marketing specialist - Customer Relationship Management

    Apr 2013 - Jan 2014

  • Specialist for segmentation and modeling

    May 2011 - Mar 2013
• 

  T-Mobile Czech Republic a.s.

  Jun 2015 - now

  - Prioritizing activities for 12 squad members- Support of customer-centric data, analytics and self-service BI- Focus on all steps in customer journey to improve customer expericence and satisfaction and increase time2market- Providing valuable customer insights for internal customers- Delivering inputs and insights for customers facing systems: Medallia, Campaign Management (Exponea), Next Best Action/Offer- Governance of data and BI services for channel management and controlling Show less

  • Product Owner, Customer Hub, Tribe Data Analytics Platforms

    Apr 2024 - now

  • Senior Data Analyst

    May 2023 - Mar 2024

  • Campaing Management Senior Specialist

    Jun 2015 - Apr 2023
• 

  Slovak Telekom

  Apr 2024 - now

  Product Owner, Customer Hub, Tribe Data Analytics Platforms