Karen Keung

Experience

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  Shanghai Media Group

  Feb 2006 - Feb 2006

  Internee

  Responsibilities: Live broadcast onsite assistant

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  Shanghai Media Group

  Jul 2006 - Jul 2006

  Winter Intern

  Responsibilities: Cold call, Field interview, News collectionsHighlights:Participated in a weekend special topic "the Most interesting bathroom in Shanghai"; helped connect owner of the store and liaise the interview.

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  Hochschule für Film und Fernsehen HFF "Konrad Wolf"

  Aug 2007 - Sept 2007

  Producer of HFF&CUC Summer School

  Responsibilities: Translator, Producer Highlights: 1. Manage teamwork and minimized language barriers; 2. Field onsite coordination;3. Rough editing.

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  BBC

  Aug 2008 - Aug 2008

  Fixer

  Responsibilities: Translator, Reporter Assistant Highlights:1. Assisted reporters to cover the breaking news in the run-up to the Beijing Olympics with interpretation, including the dispute over the lip-synching controversy at the opening ceremony. 2. Immediately suggested alternate shooting locations whenever a lockdown took place by sharing up-to-date information with other Chinese fixers, drivers and BOB members. 3. Arranged shooting agenda and on-site operation. 4. Minimized the possibility of any conflict caused by language barriers between the two countries’ students by providing timely communication and social activities. Show less

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  VIA Technologies, Inc.

  Sept 2009 - Jun 2011

  Communications Specialist

  Responsibilities: Event Planning, Web content operationHighlights:1. Planned and arranged John Maxell Leadership conferences for over 500 elites from public listed companies;2. Pitch finance and economic press for coverage on the event;2. Worked with the IT and design departments to design company homepage; 3. Generated web content operation plan.

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  Jiepang.com

  Jun 2011 - Sept 2013

  International PR Specialist

  Responsibilities: International PR, Event planning Highlights:1. Developed International communication plans. Pitched to Chinese and US tech media such as Technode, TechinAsia, Business Insider, etc. Successfully gained coverage on Pandodaily, Brandchannel, Social media monthly, eMarketer, 36kr, PingWest, CBN, etc. 2. Cultivated relations with tech media on a regular basis. About 80 percent of press releases had been picked up by mainstream media; the open rate of newsletters was about 20% within the first 2 hours. 3. Generate social media content and user engagement campaigns on WeChat and Weibo. Show less

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  3W

  Sept 2013 - Mar 2015

  Senior Brand Manager

  Responsibilities: Event Planning, Account Management, Integrated Communications, Government Relations.Highlights:1. Planned integrated communication campaigns for clients such as Intel, Baidu, Tencent, Tesla, Haier, U-tour, etc. Handled time-sensitive, budget-limited and high ROI campaigns as listed in the following:-Tesla’s first roadshow in mainland China. The 4-day events had successfully attracted 2000+ people, stirred up discussions among the Tech industry, boost 300% of "TESLA" on Baidu Index. -Smartisan T1 first public roadshow in Beijing. The 2-day event had driven 2000+ visitors per day. It received positive feedback from visitors on social media about both Smartisan T1 and the event hosts "3W", the latter had a chain growth of 50% subscribers for 3W Coffee Weibo accounts.3. Initiated the first Springtime Outdoor Job Fair at Zhongguzncun during the season when all outdoor events were rejected in Beijing. The Fair became annual events hosted in multiple cities. Show less

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  Qfpay

  Mar 2015 - Oct 2016

  Brand & PR Director

  Responsibilities: Integrated Marketing, User Growth, Public RelationsHighlights:1. Orchestrated a delightful "#TGIF Afternoon Tea" serial campaigns at SOHO China office and commercial sectors, connecting merchants and white-collar consumers. The weekly campaigns have successfully increase Customer Lifetime Value and repurchase rate. 2. Grown community from cold start to 10 million users in 4 months, and developed the method to a new business model which generated 5 million CNY per month. 3. Gained 5 mins exposure on CCTV News channel at peak time 3 times in a year for free, which improved the companies competitiveness in business development nationwide.4. Ghostwriter of a famous post “WeChat and Alipay to the left, Apple Pay to the right” gained 500,000 views in 48 hours. Show less

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  Self Employed

  Jan 2017 - Jan 2021

  Brand Evangelist

  Responsibilities: Influencer Marketing, Content Marketing, Public Relations, Project Management, Communication StrategiesHighlights:1. Tourism and lifestyle Influencer on RED, (Xiaohongshu, a social media and eCommerce platform) with over 3.9M likes and collects. 2. Influencer Content Marketing Strategist for lifestyle and retail brands on "RED";3. Communication Consultant for 10 Space, a co-working community owned by 10 Fund capital;4. International PR consultant for blockchain DApp "ZAN Chain", a tokenized local service review platform;5. Project Management for a pre-shipment inspection product launched in Cape Town, South Africa;6. Southeast Asia Influencer Marketing Strategist for RPG Games;7. Press Release Consultant for MockingBot product launched conference. Show less

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  GeekPark 极客公园

  Feb 2021 - Jan 2022

  Head Of Operations