Experience

• 

  Freelance

  May 2021 - Oct 2021

  Project architect

  • Worked on 20+ projects for clients fulfilling their Design requirements.

• 

  Havish m consulting

  Aug 2022 - Aug 2022

  Live project

  • Examined 100+ consulting firm reports from 5+ different sectors for analyzing the infographics and charts • Filtered out 30+ infographics that can be utilized to present inferences from data efficiently• Analyzed customer churn rate for telecom database and prepared a dashboard using data visualization tools such a PowerBI

• 

  Credohire

  Sept 2022 - Oct 2022

  Marketing strategy intern

  • Enhanced platforms reach by analyzing marketing KPIs and optimizing campaigns for growth• Increased engagement by 15% with 5+ UI updates from customer journey insights, along with UAT for website enhancement• Reduced candidate filtration time by 15% in five job domains through assessment process optimization

• 

  Xircls - 360° martech stack & decentralized collaborative marketing network

  Apr 2023 - May 2023

  Market research analyst

  • Conducted primary and secondary research to gain insights on brand resource allocation and expenditure• Analyzed marketing data of 100+ E-commerce companies across strategies, expenditure and growth trends• Compiled a report outlining Top 5 marketing KPIs essential for E-commerce platforms

• 

  Lux industries limited

  Jun 2023 - Aug 2023

  Business analyst - summer intern

  • Conducted Stakeholders’ analysis and Voice of Customer (VoC) surveys to understand customer pain points• Formulated and implemented brand activation and GTM strategy for 2000+ retail network across India• Conducted business performance analysis by analyzing B2B Customer lifecycle and marketing channels for Lux Mozze• Launched Lux Mozze product portfolio and advertisement campaign featuring 250+ SKUs at the LUX Winter Conference, Kolkata• Forecasted Sales Target for Q2 FY23 with regional and national sales heads for optimizing inventory and to achieve customer advocacy PAN India Show less