Nadia Ivanova

Experience

• 

  Stambouli (Bulgaria) Ltd

  Feb 1995 - Feb 2003

  Brand Development Manager

  Led a team of 10+ brand managers; Designed and implemented local Strategy of distributed brands (Tefal, Salomon, Revlon, Yves Rocher, Kodak, Matel … and others; Negotiated and Formulated the annual plan with each foreign supplier. Overall responsibility for an annual advertising budget of over 2 million DM and purchases of over 20 million DM.

• 

  SC Johnson

  Mar 2003 - Jun 2004

  Trade Marketing Manager

  SC Johnson Wax brands’ development on the Bulgarian market.

• 

  Maximaplus Ltd

  Jul 2004 - Jan 2006

  Marketing and PR Consultant

  Consultancy about Sales strategy & Trade policy along with implementation, Business / Marketing Plan set-up, Sales Force Training & Teambuilding, Market Data analysis, Public Relations.

• 

  AXXON BULGARIA JSC

  Jan 2006 - Oct 2006

  International Commercial & Marketing Manager

  Sep-up and Management of the International Marketing Department. Development & implementation of new ranges, Sales strategy & Trade policy; Settlement and implementation of Business / Marketing Plan, Market Data analysis

• 

  Kendy Ltd

  Oct 2006 - May 2009

  Pharma Division Development Manager

  Settlement of Pharma Division Strategy, Innovations, Development and implementation of Business / Marketing Plan (ATL/BTL), Training, Public Relations, Set-up of National Medical Representatives Structure, etc

• 

  Mondelēz International

  May 2009 - Feb 2021

  Drive, Support and Implement Strategic Marketing projects targeting simplification through clarity, accountability, efficiency (brand activations / digital operations / d2p process / A&C process); Partner with Stakeholders across European (MEU) Markets & Senior Stakeholders across all Categories on design and implementation plans; Lead roll out and implementation of new WoW; Train MEU marketing population across categories; Identify further areas of opportunity for simplification and align these across the region. Show less

  • Innovation Manager Chocolate Europe

    Jan 2018 - Feb 2021

  • Let Marketers Market Program Manager, MEU

    Sept 2016 - Dec 2017

  • SBM Chocolate Seasonals, Pralines, Seasonals, SCE

    Jun 2015 - Sept 2016

  • SBM Chocolate Local brands BG&RO

    Apr 2013 - Jun 2015

  • Marketing Manager Chocolate, Bulgaria

    May 2009 - Apr 2013
• 

  Eh marketing

  May 2021 - now

  Founder & CEO

  Helping companies and startups, define and execute their strategy and marketing plans todrive sustainable growth. Brand Marketing, Portfolio Management / Optimization, Program Management.