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Caterina Grosso

Caterina Grosso

Junior Product Manager

Followers of Caterina Grosso919 followers
location of Caterina GrossoMilan, Lombardy, Italy

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  • Timeline

  • About me

    Southern Europe Marketing - Christian Dior Couture

  • Education

    • Liceo delle Scienze Umane "Fabrizio De Andrè", Brescia

      2008 - 2013
      High School Diploma

      High School Diploma in Human Sciences

    • Università Bocconi

      2016 - 2019
      Master of Science (MSc) in Marketing Management Apparel and Accessories Marketing Operations

      Final Thesis: "Brand Gender and Brand Loyalty: Experimental Study"Business Projects: - Understanding Consumers (Module II) "Spirulina Project": Market analysis for the development ofconsumer insights related to market needs - Strategic Marketing "Acqua Sangemini Project": developing of a marketing plan in order to efficiently support an innovation category project - Brand Management "Fiorentina FC Project": Creation of a value proposition for the football team starting… Show more Final Thesis: "Brand Gender and Brand Loyalty: Experimental Study"Business Projects: - Understanding Consumers (Module II) "Spirulina Project": Market analysis for the development ofconsumer insights related to market needs - Strategic Marketing "Acqua Sangemini Project": developing of a marketing plan in order to efficiently support an innovation category project - Brand Management "Fiorentina FC Project": Creation of a value proposition for the football team starting from the construction of a branded stadium and museum - Market Research "Millennials and Fast Fashion brands Project": quantitative research and analysis with the support of SPSS IBM statistic program Show less

    • EF Executive Language Institute

      2015 - 2015
      Preparatory courses and English certification

      Three months course and English general certification at EF School in Santa Barbara, California

    • 國立政治大學

      2017 - 2018
      Exchange Program at National Chengchi University of Taipei, Taiwan

      Semester Exchange Program: 4 curricular exams taken

    • Università Bocconi

      2013 - 2016
      Degree in Economics and Management for Art, Culture and Communication

      Final thesis: "Riposizionare un brand attraverso i Social Network: Il caso di Subito.it"

  • Experience

    • Bonduelle

      Feb 2018 - Aug 2018
      Junior Product Manager

      Internship in Team Salads - 360° management of products:- Monitoring periodical performance analysis of 50 salad types - Developing innovation projects in order to reinforce the leaderships and expand the Fresh food category - Monitoring the quality of existing products - Supporting communication plans and programs: development of spot campaign for digitals channels and following the production of "Linea Blu" TV program

    • DOLCE&GABBANA S.r.l

      Oct 2018 - May 2020

      - Planning, implementation and monitoring of periodical Events Campaigns for 70 European Retail boutiques: production, guidelines and suggestions based on markets peculiarities- Coordination and implementation of Clientelling activities working together with WW CRM and WW Events Teams: Fashion Shows Clients Listing, Top Clients Experiences, Loyalty Programs and Recruiting initiatives- CRM Analysis - Management of distribution strategies and results' evaluation of Corporate Gifting programs- Tracking accounting and invoicing linked to events production - Management of events’ supplier relations - Management of Tour in-store for private companies - Management and coordination of relationships with Publishers for the temporary rental of kiosk's Advertising spaces Show less

      • Europe Retail Marketing Specialist

        May 2019 - May 2020

      • Europe Retail Department Marketing Assistant

        Oct 2018 - Apr 2019

    • Miroglio Fashion

      Dec 2020 - Jan 2022
      Marketing Specialist

    • Guccio Gucci S.p.A.

      Jan 2022 - Dec 2022
      EMEA CLIENT ENGAGEMENT SPECIALIST

      Implementation, coordination and monitoring of Global brand experiences for EMEA region: Clients targeting, Clients experiences, Surprise&Delight initiatives.

    • Christian Dior Couture

      Dec 2022 - now
      Southern Europe Marketing

      Clienteling & CRM strategies and actions implementation for the Southern Europe Area

  • Licenses & Certifications

    • IELTS, Livello B1

      IELTS BRITISHCOUNCIL
      Jul 2016

    • ECDL Core - European Computer Driving License

      Università Bocconi
      Jan 2014

  • Honors & Awards

    • Awarded to Caterina Grosso
      Winner of Sant’Ambrogio Award for the poetry, Milan Comune di Milano Dec 2013
    • Awarded to Caterina Grosso
      Winner of “Quotidiano in classe” contest, promoted by Osservatorio Permanente Giovani Editori, Rome - Nov 2013